Today’s consumers, nearly 80% according to Google, rely on the information they get on the web to choose a local business. So how do you ensure that these consumers find and choose your business instead of your competitor business? Use a mix of the following ten online marketing strategies;
1. Follow The Rules
Online marketing is like a complex puzzle, especially when it comes to issues relating to SEO. There are many SEO rules that you have to follow- keyword research, technical compliance, user experience, link-building, and social media integration being the most crucial. To be a successful online marketer, you have to follow these rules and blend them naturally.
To be a successful online marketer, you need to know how social media reach will impact organic link building, the best way to incorporate keywords so that they remain technically sound, and how user experience impact search rankings. If you learn all these and apply them, then you’ll be one step to succeeding in online marketing.
2. You Need to Be Patient
Online marketing requires sacrifice and hard work even when you don’t see the results for months to come. There are no quick fixes in internet marketing, so you must work tirelessly without losing your steam. The absence of short-term success may be discouraging, but if you are patient enough, the results will be worth the wait.
3. You Need to A Competent Manager
Most of the successful online marketers delegate or outsource at least some of their marketing tasks. It’s rare to find any single individual excelling at every aspect of internet marketing; social media, writing, technical SEO, communications, etc. For this reason, it is important to possess great managerial skills. Most importantly, the ability to motivate and inspire those around you so that you can help them meet your ultimate goals.
4. Be Trustworthy
Nowadays, consumers buy from the marketers they know and have complete trust in them. Being trustworthy, and able to convince people to trust you, is critical to being successful as an online marketer. Some of the traits you need to be extremely allergic to include being spammy, engaging in blatant self-promotion on the social sites, having keyword-laden contents. These traits will destroy or damage your online reputation, which is very important in online marketing.
Being trustworthy and authentic is what will make you stand out from the rest, and make you build long-term relationships with your clients and customers.
5. Eagerness to Learn
Social media and SEO are changing now and then. Google keeps on tweaking its ranking algorithm uncountable times each year. Also, new social sites are constantly emerging. For you to remain authoritative in internet marketing, you must be eager and passionate to learn. This means attending conferences, regularly, networking and linking with others in the digital marketing industry, and staying abreast of industry news. Online marketing calls for lifelong learning.
6. You Need to Be Engaging
Online marketing is getting more and more challenging as consumers continue to be choosy with whatever is being marketed to them. To win them over, you need to be engaging in your content or integrate stories that they can relate. Stories have a way of creating an emotional investment in your product or business.
Being able to articulate and envision the story behind your brand, name or creation of a product will be the determining factor for your success or failure as an online marketer. Consumers are getting more cynical, and thus you need to engage them so that they can they feel as though you’re speaking directly to them.
7. You Need to Be an Implementer
Analytical thinking and industry knowledge are both key to digital marketing success. However, if you’re not willing to execute your plans, you’ll never make it in online marketing. Do you frequently start tasks or projects but then fail to execute them to the end? Do you prefer the planning stage of a project to the actual execution stage of those tasks? If you’re a person who gets motivated and excited research and then lose steam when it comes to executing it, online marketing might not be the best career path for you.
8. Ensure That You Publish Helpful and Valuable Content
Besides creating engaging content, you need to create content that will be valuable to your targeted market. Bad and unhelpful content will not entice customers no matter how much you promote or advertise it. In fact, if you have to advertise your content in a way that seems obvious, you’ve already failed. Content marketing should be a gradual process. By advertising you content, you are admitting that your content isn’t working naturally on its own. Good content will always find a way of connecting with people and by trying to advertise bad content, you’ll be wasting resources.
9. Stay On Course
Online marketing is usually a long-term project and for this reason, it’s important to maintain your concentration over the long haul. This includes setting both short-term and long-term goals that are attainable and not being distracted or swayed away by irrelevant fads or trends. It means staying on course and seeing your projects through completion, even when your competitors are shifting course and trying new strategies.
While it’s certainly important to remain adaptive and flexible, changing your focus now and then can significantly reduce your productivity and leave you in constant states of inflexibility.
10. Consistency and Quality
The quality of your content will create an image of how your product or service is and therefore, you need to have quality content. However, worry less about perfection as minor flaws are forgivable. If you cannot create quality and consistent content, then as aforementioned, delegate or outsource the work of content creation.
You need to be consistent in the content that you create so that you can show your dedication. Also, consistent content helps to create an image of your brand or product in the consumer’s mind. This will make it easier for them to remember your product when they need it.
THE BOTTOM LINE
With the above top tips for online marketing, you’ll be able to succeed in this competitive industry. Remember to read widely, create valuable and engaging content, be trustworthy, delegate or outsource the task, and remember to create quality and consistent content.
About The Author:
Pj Germain – Author, Blogger and SEO Consultant. He has been a celebrated digital marketing business builder and residual income trainer with exceptional leadership skills. Pj’s greatest joys are his family and friends as well as helping educate and inspire others on how to succeed with their own entrepreneurial careers. Check out his number 1 recommendation: Wealthy Affiliate Review.