3 Important Elements Your Company Website Must Have | Proweaver

3 Important Elements Your Company Website Must Have

3 Important Elements Your Company Website Must Have

Simply having a website does not assure you a success in all your online marketing efforts. There are a number of things to consider when putting up a website for your business – from which template to use, which contents to publish, which keywords to target, and so on. As web developers and web designers are in charge of websites, their opinions on which aspects of a site are important differ. Other web people might focus on the aesthetics of a website rather than its content. Others might find it fruitful to focus on content about the company. There is no universal checklist for setting up a website. What is important is to make sure the website reflects how unique the business is from the rest. In order for a website to work though, these three elements make up for good groundwork:

1. A striking yet simple custom web design

With too many similar templates used from website to website, it is best to come up with a custom web design that makes you stand out among similar businesses who have gone online too. Make sure your design is user-friendly. Check if everything is there at face value and users do not get lost.

2. Search engine optimization basics

Your website will be very useless if it is not included in the first page of the web search results. Come up with various strategies to optimize your site for search engines and for site rank to increase. When you are on top of every search, you will get various relevant visitors and clients every day.

3. Fresh and Quality Content

For your site to get noticed, publish fresh content 3 – 4 times a week. When you schedule regular publishing of relevant content in your site, visitors will regularly visit you for the updates. For websites that no longer publish new content, site visits are expected to go down or decrease.

Both aesthetics and content are actually important elements of a website coupled with SEO strategies to make your website perform well. These three make up a solid groundwork for your website. With these elements, you can build on them later to make your website deliver better results for you and your business.

3 Important Elements Your Company Website Must Have

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About the Author

I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

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