Do you know why Dell lost its edge among its competitors and almost even got bankrupt? Do you even, still remember this brand?
Before the world wide web became popular, Dell amassed a big part of the market because they had an effective selling strategy- they sold directly to their customers. They flourished with such marketing method. However, when the internet became more accessible and useful, Dell wasn’t able to go along with the tide. Its competitors got ahead of it and it took them years of big efforts before they were able to go back on track.
Although there are still gadgets like mini-laptops and smartphones of Dell we can see on the market, they aren’t always the first choice of most buyers today. If only Dell was able to adjust with the changing technology, there would have been a great possibility that a majority of gadgets that Americans use today will still be this brand- Dell.
Truthfully, not even half of small business owners have chosen to put their establishments online. Some of the reasons why they choose to keep their businesses as is are:
- they already have enough customers,
- they have tried, yet they failed at first try,
- they are already making too much money, or
- their customers don’t use the internet.
Be that as it may, every business owner should still seek progress. Every industry should open up their doors to new and challenging avenues of connecting to their customers.
If you aren’t persuaded yet, read the following perks that will entice you to get a website now.
1. Expanding your Visibility
Stop being invisible! Do you want to continue settling with where you are at present? Don’t you want your brand to get known? Do you not have plans of expanding it?
Expand your opportunities. Get a bigger slice of your market. Don’t close your doors from bigger income. If you create a website for your own business, you will just be a click away from your customers.
2. Less expenditure for Advertising
Some small business owners fail to value how marketing helps them. Since they believe that the number of people they are presently catering are just enough for them, they focus on how they can deliver their products or services well.
But this should not be so. Despite the fact that your business is presently thriving, you should still continue to look for new customers. If you’re thinking of the costs of advertising, you should worry no more. There’s one thrifty method to do this- creating your own website.
3. Improving your Customer Service
Isn’t it better if you get an easy way to contact your customers?
By creating a website for your own business, you also create another way for customers to communicate with you. You will learn what they think and what they need. And through this, you can easily address their queries.
Maybe, you are already happy how you’re business is doing right now. Probably, you are getting more than what you have expected. But ask yourself: is it really enough?
Think of all future expenses you might incur. If you plan to start a family and if you have high dreams for your children, you should be open to progress. Will it not help to have more savings in your bank account?
Moreover, you should know what is happening in the country’s economy. Even big companies are starting to close. Will you still wait for the crisis to eat up all the fruits your hard work before opening up yourself to improvements?
Competitors are around. The economy’s not predictable. You and your family need, and will be needing, enough funds for the future. Will you still wait for that contingency to happen before you act?
Weigh your options. Consider the pros and cons. Start creating your own website now.