Maybe, it was when you opened your Facebook account and read over some advertisements on your Timeline. It may also be possible that a friend of yours wanted to sell an item and that friend posted a picture of that item in her Twitter account or Instagram to attract possible buyers of the item.
Digital Marketing- Fundamentals
Digital marketing is a marketing process which involves the promotion or advertisement of brands, products and services through any form of electronic media. It differs from the classic method of delivering information about one’s business and the product/service itself because this enables the communication of marketing campaigns through the use of technologically advanced channels and media.
Example of digital channels
Some strategies and techniques which are considered digital marketing are those made through:
- Search Engine Marketing or Search Engine Optimization
- Retargeting or Remarketing
Challenges of Digital marketing
Despite being ultimately helpful to the business world, digital marketing is still facing some challenges.
Proliferation of digital channels.
Intensifying competition in the industry.
Exorbitant data volumes.
Vital Roles of Digital Marketing
Having read a brief background and description of what digital marketing is all about, these vital roles that this marketing method is playing in the achievement of a business’ success could further persuade you to use the method too.
1.Bridge that cuts the gap between customers and businesses.
Digital marketing eases the process of communicating and disseminating information to customers of the business. At the same time, this marketing method also facilitates receipt of valuable data for the business owners.
Businesses can just post their announcements on their social media accounts or website. On the other hand, clients and customers of a specific business which practices digital marketing can readily post or comment testimonials and feedback on the website or social media account of such business.
2.Ladder which makes businesses on top of competitors.
We could not deny that competition on the world wide web is difficult but true. For example, if your competitor starts to craft a custom web design, you should also open one to ensure that you are keeping up with the digital marketing strategy of the latter.
Recognizing how social media marketing or digital marketing could make a business the first choice of costumers, every business owner shall decide to capitalize and invest in such marketing process.
3.Net which catches customers for the business.
Whenever you make your own website or website design, you are opening up an access to everybody in the whole world. So you should leverage this opportunity to catch as much customers as you would imagine your business to have.
Oftentimes, hashtags and keywords are used to make your business easily ‘searchable’.
4.Purse that saves you from extra expenditures.
Everybody is in social media. If you want to gain more profits but you do not have satisfactory finances to market your product the traditional way, online marketing may be a good process in lieu of classic marketing methods.