Here’s staggering news: more than half of the total population of the world is now using the internet. The increase is brought mainly about by users of mobile phones, which has made communication as easy as a swipe or tap of a finger. This global overview report from wearesocial.com highlights significant implications to your business. Imagine, practically half of the world can get the chance to see what product or service you can offer. This is the part where your custom web design becomes accessible to people who are inside the subway or just chilling in a coffee shop. Is your business ready for this unstoppable change?
If you’ve invested in custom web development services, then you’re intent on putting your business in for the long haul. You have accepted the major change and you’re riding in its current. Your website is in fact your “brick-and-mortar” store online if the Internet is the whole marketplace. By building your own website, you have embraced the reality, trends, and power that internet is bringing to the world, and to your business in effect. Now, you’re ready to proceed forward with mobile phone applications.
With the bulk of consumers getting online coming from mobile phone users, an application version of your website will be the next clear step. The same professional web designers who aided you in crafting your custom website are the same people you can trust to expand your business to mobile-friendly applications. What more, this mobile phone app should be fully functional even when offline to cater to the needs of the intended clients without internet connection.
Mobile phone applications go through rigorous planning and testing in order for the app to fully reflect the product or service it represents. As the business owner, your input in creating the app is necessary as you would be the end beneficiary of the innovation. In planning for the ideal app design that works best for your business, here are tips you can bring along:
- User needs
In every business endeavor, the user’s needs always come first. After all, they are the ones who will use the product or service presented in the mobile app. It helps to imagine you as the end user and ask these questions: “What part of this app is most useful to me?”, “How can I benefit from this app?”, or “Can I use this app efficiently even when I’m short of time?” In other words, thinking of the convenience of your user can help your mobile application be designed in a very acceptable output.
- Be goal-centered
Your mobile application should have one overall goal which is the sole focus of the whole design process. For instance, if you have a travel agency website design, your overarching goal would be to arrange the travel of your client. That goal will guide all the rest of your design, functionality, and button commands to achieve what you can do for the client. If you’ve set that goal in your own website, you can set the same for your mobile phone app.
- Ease of navigation
Mobile phones are navigated by your fingers, mostly the thumbs. As it happens, your thumb is not as small as a mouse cursor in a computer monitor so that clicking on a particular button might slide to another command instead. You wouldn’t want that kind of hassle for your app users. Allow ease of navigation in the design such that the frequently used commands are placed very close to where your thumb is. This way, there will be no mistaking on what button was pressed.
- Offline functionality
While mobile apps need to be acquired when online, these should also be able to work offline. Not all the time that people go online. In fact, making your service or product available offline makes you more user-friendly than those which need constant Internet connection. The apps have to provide crucial information for clients that are still relevant to their needs even when they’re offline.
- Apply visually appealing colors
Since the mobile apps are visual, they have to appeal to the eyes. Aside from applying color contrast and themes, select color schemes that will have visual appeal such that users will not have trouble looking at the screen for longer periods of time.
- Maintain readable text
What users can read on the mobile app can make or break your business. It’s not just about presenting stylized fonts or highlighting on the font size. It also has to do with the simplicity and accuracy of the content to be read. If your commands or information can be understood by a primary grader, then you can most likely reach the more analytical type. It’s how you make your business understandable to the users that matters most in your content.
- Access many platforms and devices
Definitely, your mobile app should be able to cross different platforms and devices. These should be able to work in different kind of mobile phone operating systems. Along with that, these should also be accessible in tablets, laptops, or desktop computers. The more flexible the app is, the happier the user will be, and the more attractive your business is to the client. This could even make existing users to tell others about your app.
Delving into the versatility and power of the Internet can be the upturn of your business. Since more and more people are using the Internet, you have to be where the people are. Setting up a mobile application version of your website will not just be a splendid move, but it will also be a positive development of your business. What client wouldn’t want to have their favored business be accessible anytime and anywhere? Making this move can also bring in more clients in the long run.
At Proweaver, we put your business interests first in our process of creating and designing your custom website. We understand the value of a mobile phone application that works online and offline. Let us guide you.