It’s not easy to come up with a business website. You’d have to consider a lot of factors in order to make it work. But because of the cost that comes with hiring professionals to build a website for your startup business, you might consider doing some DIY instead. After all, it can’t be so hard, right?
But before you roll your sleeves up and get started, it’s important for you to understand a couple of things that are responsible for making websites work―like a CMS.
What is CMS?
Content Management System or CMS is an application that you will need in order to cultivate a website. Specifically, what it does is it allows you to publish and manage content on the world wide web in a way that is similar to how you would save files in a word document.
But of course, that’s not all a CMS is capable of. In recent years, it has allowed users to not just post text but also index and edit content, format various media with visual editors, and more. To make the long story short, a CMS serves as a one-stop shop for all your web designing needs.
Now, you might be wondering… is it the same as a website builder? Not entirely. While a website builder allows you to design your website through a “what you see is what you get” type of interface, it is only able to offer a small number of applications. A content management system, on the other hand, enables you to play with more switches.
A CMS used to be a lot more difficult to use with all the coding that is involved in order to get it to work. But with the recent developments, it has become a lot easier to manage.
Consequently, a good number of CMS have made themselves available to the general public. These platforms have gotten so flexible that you can operate them with any project or end goal that you may have in mind!
However, since there are many variations of content management systems available on the internet, it’s understandable for you to have a hard time deciding which one to pick. Well, if you haven’t chosen on a favorite yet, how about considering WordPress as your top option?
It’s FREE! It’s also one of the most popular CMS all over the world. In fact, a good number of websites that you browse regularly are actually built on WordPress.
Originally, WordPress was conceived as a blogging platform. But as the years have passed, it has grown and developed into something much, much more.
You should definitely give it a try because:
It’s easy to use
Website creation used to be a task that is best left to experts. After all, with the technicalities of coding involved, how would a layman like everyone else be able to operate such a project?
If you used to feel intimidated about creating a website on your own, now you don’t have to worry about a thing. With WordPress, your current skill level is no longer an issue. Even a beginner with absolutely no know-how about coding can design a website on their own!
Trust us when we say you can do it. WordPress comes with a user-friendly interface which enables you to work your creativity with a few clicks from your mouse and keyboard. Through it, you can put up your very own website, just the way you want it to be… without the extra cost. And by the time you’re done with your work, it won’t even look shabby at all!
It’s highly capable
Yes, you’ve read that right. WordPress may indeed be available to you for free, but that doesn’t mean it inhibits you from having absolute control of your website.
As one of the most well-known CMS, it is able to run complex websites with ease. Common examples of such include fully-functional e-commerce stores, showcase portfolios, media galleries, and a lot more.
So, if you’re concerned whether or not WordPress will be able to host your custom web design, you can rest assured that it will be able to do just that.
It’s built ready
A lot of free websites are only available with a plain template. (You know, those ones that come with a set of predetermined fonts and color backgrounds.) While a number of them do allow added customization options. You would, however, need to pay an amount to unlock those features.
Well, that’s not the case with WordPress. This CMS already comes with a variety of stylized templates that can coincide with a theme you’d like for your website. All the templates look different. Every one of them is unique in their own style and is never boring.
But, if you’d like to add your personal touch to the site, you most certainly can. Every addition to the customization and content that you make on your web pages will be displayed with a professional finish. (And in case you want your website to appear with added definition, you can also opt for premium templates.)
Nevertheless, WordPress enables you to set up your website as easy as 1, 2, 3. It has everything you need at the ready, right from the start. So why try something else?
It’s highly customizable
What do you need to be included on your website? How do you want it to look? What kind of experience do you want your web visitors to have when they click your link?
Whatever it is that you have in mind, WordPress can make custom web design possible in all sorts of ways. With it, you won’t just be able to alter the way your website appears, but you will also be able to alter how it behaves and functions too!
How is that possible? With the use of plugins. If you’re not familiar with the term, plugins are software components which append a specific feature to an already existing program; or in this case, a website.
There are a lot of plugins available online. And the good news is that you can download a number of them for free too!
Through the implementation of plugins, your website will be able to display an interactive picture gallery, a shopping cart mechanism, a media player, etc. Pretty neat, right? What functions would you want your website to have?
It’s preferred by search engines
Obtaining the vote of search engines is a big deal if you want your website to make an impact. After all, what use would it have if it’s inaccessible to the majority?
Well, you’re in luck with WordPress as it is greatly favored by popular search engines like Google! How does this CMS make it happen? The secret lies behind its mechanics. You see, WordPress sets its websites with clean and crisp coding. Plus, it also readily updates and makes use of SEO! Don’t know what SEO is? Don’t worry, we’ll explain it to you in a jiffy.
SEO or Search Engine Optimization is an online marketing tool employed by numerous businesses and companies worldwide. Commonly, it makes use of specific keywords which people type into an internet browser’s search bar when they are looking for a particular product or service. (This goes to say that different keywords are to be used, depending on the nature of your business.) With SEO employed, your website will have a higher rank in search engine results, allowing it to be easily spotted by end users.
It’s pretty versatile
The use of mobile phones has continually risen over the years. And really, can you blame end users for it? For such a compact device, it can power through a good number of tasks. It’s convenient, portable, and powerful too!
But with every form of innovation, there remains a limit.For smartphones, it’s that they are unable to display websites properly thanks to their smaller screens. (Remember, custom web design back in the day was created in lieu of much larger and broader screens, so a much smaller display like the one on smartphone sometimes interferes with site navigation.)
Recently, this limit has been supplemented with a solution; responsive web design. This form of web design allows your website to automatically scale itself in the best possible way with respect to your web visitor’s screen. And because of that, it enables your website to be easily accessed without distraction and delay. The best part of it all? Responsive web design is also available with WordPress!
Thanks to WordPress, you won’t need to design one separate website for mobile users and another one for desktop users. All you have to do is just create a singular design, and you’re good to go! Convenient, isn’t it?
It’s integrated with a blogging system
Why should this matter? Well, for one thing, having a blog on your website will give you a higher chance to interact with your target market. At the same time, it also allows you to easily rise up your rank in search engine results.
Blogs can also be used in other ways besides drawing attention to your website. You can design your content to educate consumers about your business and services, as well as make announcements and promotions.
If you’re not experienced in writing a blog, it’s totally okay! You can start by selecting topics that are heavily related to the nature of your business. (Even better if they are ones that you’re well familiar with.)
After you have that covered, you can move to the next step which is to come up with blog titles that are centered towards your chosen topic.
With this in mind, you can write about facts, tips, and recent events. The more relevant and easily understood your content is to the general public, the better it can draw in a crowd to your website. And with more web visitors, you can safely assume that your sales will rise up too! (But just in case writing a blog isn’t really up your alley, you can pass on the assignment to Proweaver!)
It’s heavily supported
Have you ever tried a new service or application, only to find that there’s no one you can reach out to for help? It’s pretty frustrating to try and troubleshoot things on your own (especially when you don’t have the expertise to make things work)!
Well, you don’t have to go through that experience with WordPress. Since it is a widely used CMS, it has already established a widespread community of users whom you can contact for assistance. Now, that’s a relief!
On top of that, WordPress regularly updates its software and mechanics. So really, it’s near to impossible for it to glitch out. (And hey, even if it does, you will have no trouble getting the help you need.)
Would you use CMS/WordPress to build your site?
We’ve listed the pros. WordPress is a great option when you’re only just beginning to do web design because it’s free of charge, easy to use, extensively functional, highly customizable, readily optimized, and oh! It also comes with a great range of user support. Besides, it has already been around for a long time and has a massive user community. With it, you can rest assured that it will continue to be around in the following years to come.
With that said, it’s time for you to come up with a decision. Does WordPress as a CMS qualify with your needs and standards when it comes to custom web design?
If in the end, you’d rather have professionals take care of the job, contact Proweaver! We can build you a website as soon as 3 days! We’d even be delighted to provide you 2 FREE mock-up layouts of your website, no hidden fees. Reach out to us to learn more details!