Elements of a Website: How to draw in online visitors

Don’t you wonder why there are some websites which, at a single glance, draws you in like bees to honey whereas others turn you away as quickly as vampires to garlic?  For the most part, online goers cannot exactly explain the phenomenon.  Is it the information?  The media content such as pictures, videos and audio? The arrangement of the website elements?

Though people go online and surf for a variety of reasons, the websites with the highest traffic, no matter what content, do have a one thing in common: an appealing arrangement of elements.  Although keeping a customer on your website is a different story, it all starts with an inviting website design.  Because customers each have personal tastes, you need to make your website design “stand out” to your most common customers or target market.

Generally, website elements include:

  • Header. This is where the site title, banner, logo, or masthead is seen.
  • Body. This is where the site’s textual content goes in, along with other content such as media.
  • Text. Tells what the website is all about.
  • Columns. Some text can be arranged in such columns for easy reading, just like in newspapers and magazines.
  • Media. This includes images (animated or static), videos and audio files.
  • Background. This is background of the webpage, whether it is a single color, pattern, image, gradient, etc. However, we do advise that this part of the website be kept simple and subdued to make the main part of your website – the body – be the focus.
  • Font Style. This is the font face used for the text of the website.
  • Font Size. This is the size of the text used in the website.
  • Margins. This is the blank space that surrounds the content of the website.
  • Colors. This includes the colors of the background and text in particular.

The arrangement of these website elements could mean the difference between bringing in more traffic to your website or decreasing it dramatically. Therefore, it is highly important that you know the right places to put different elements on so as to bring in more visitors.

As a web development service provider, Proweaver has made it a point to ensure that our clients get as much online traffic as possible – whether you’re a home health care provider looking to deliver your services to homebound patients, an assisted living facility wishing to provide a home for the elderly or the disabled, or an insurance agency wanting to provide a variety of plans and policies to those who need them. Whatever your business or interests are, Proweaver can help you not just in reaching your target audience, but also in increasing your website’s visitors.

Our teams of layout artists, web and graphics designers are experts in the field of website creation. They have studied and mastered the art of creating an appealing website, and now we bring some tips to you:

As much as possible make every page have the same header. Meaning, each page of your website must have the same logo, banner, masthead, or title. This will tell the viewers they are still browsing the same website. It will also make for easier ‘brand’ or ‘company’ recall.

Use the right margin. This will help the viewers’ eyes focus on the content. If there is no margin, this will cause the text and other content to be in complete disarray and will decrease readability.

Avoid putting several columns with the same measurements in one page. Without a variation in the measurements of the columns (which often contain text), viewers’ may tend to get bored, or will lose track of which article they should be focusing on. It is recommended then that the important articles are placed in a more prominently sized column or partition of the web page.

Avoid using too much media. Unless your website is such that offers media content, too much images, video and audio can distract the viewers from reading the more important articles in the website. However, if your main intention of having a website is to offer media, make sure that videos, images and audio files are organized. This will help your online visitors navigate your website with ease.

Be consistent and appropriate in your choice of font style and font size. It is generally advised to use only one family of font type or font face for the text in your webpages. This creates a feel of consistency. Use larger text for more important reading material, but do not make the text too big which may distract your customers.

Use the right colors for your website. If possible, try choosing a color scheme which reflects or is consistent with your business or company logo. Colors can also be important in branding. Make sure there is a high contrast between the color of your background and the color of your text to increase readability. Avoid using fluorescent colors which can hurt the eyes such as hot pink, neon green, bright red, etc.

These rules and more are applied by the new generation of artists employed here at Proweaver. Come and experience their expertise. Set up your official website at affordable prices and in warp speed.

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