Custom Web Design for Entertainment: Music
The Eight Fundamentals of Quality Web Design for Music Artists
These days, streaming platforms and social media have made it easier for fans to connect with artists and listen to their music. However, regardless of these developments, it is still important that musicians invest time and resources on creating a standalone website.
Your fans need somewhere to go where it’s just all about you and your band. When will your concert be? When’s your next scheduled interview? Are you going to be doing a guesting somewhere? Your fans want to know what you’re up to. They want to stay updated on your latest music, concert tickets, and merchandise.
You may find it surprising that a lot of artists, even the famous ones, rely more on a diversified web of accounts rather than a single, primary hub wherein which to drive all the engagement.
Having a strong centralized website can be highly determinant of an artist’s success. With a lot of our actions being driven by technology and the internet, you can just imagine how important it would be for a musician to maintain a solid online presence. It’s a great way to tell fans and other target audiences “Hey I’m right here and I have some awesome material to show you”.
Having a website of your own helps you appear professional. For a musician, the ideal website should be just the right combination of videos, images, and show dates.
The first step is to pull together content, which is the easiest. The website design part is usually where most musicians find trouble in because it requires a high level of creativity. Of course, this is perfectly understandable as creative minds want something that is unique and leading-edge.
Nowadays, there are several ways for you to create a simple and appealing website. For instance, going for custom web design services help put a unique, personal stamp on your page.
Where would be the best place to start when designing your website? Here are some of the fundamentals of quality music web design that you should work into your own site.
- Photos taken by professional photographers. The decision to hire professionals to capture photos of you and your band is something you won’t ever regret. The investment would be well worth it especially when you see the results. Be sure to get experienced photographers for the job. That way, when you tell them your vision and how you want the images to look like, they would immediately know what to do to make it a reality.
- A great layout. A great layout should be clean, and should be done with your target audiences in mind. Picture yourself as a fan browsing through your website. Would you be impressed? Would you be interested to know more about the musician and his work? Your site should be user-friendly and easy to explore.
Your homepage’s design is especially important not just because it directs visitors to the rest of your site, but because it’s where you need to make the most impact. Your page should be simple enough, with a few well-placed items and not too much content.
- Clear and easy navigation. Your website should be designed in such a way that makes it easy for visitors to locate what they want. You don’t want to put off clients by cluttering up your pages with too much content or displaying too many items on your main page. Keep everything organized and make sure each section has a clear purpose.
The labels should be concise and, more importantly, sensible. You don’t want to go a bit too extra with the names and cause even more confusion to your visitors. While we understand that you want to be as creative as you can be, your choice of words must immediately be understandable to your target audiences.
- Convincing call-to-action. The call-to-action is what ties everything together. It should be a button that attracts the visitor’s attention; something that pops off the page. The button should also be consistent with your design in such a way that they flow very well together.
- Contents suitable for all audiences. Your music website should not only cater to the fans, but all potential audiences as well. There should be content for potential fans, as well as other people in the industry. This is what makes a website truly professional.
- Fonts that are easy to read. Your website is going to contain a lot of information, and therefore a lot of text. Don’t pick a font that is too complicated just because it appeals to you, a lot of your target audiences might not feel the same way.
The font should be clear and simple; something that makes it easy for your visitors to comprehend your website’s message. Furthermore, the text should be legible and consistent throughout all the pages. It should also be colored in a way that makes it stand out from the background color.
- Your history as an artist or band. Your fans and potential fans also want to hear about your humble, or not-so-humble, beginnings. Either way, you need to always keep in mind that your story is what makes you relatable to the people out there. They will be able to connect the life you’ve lived to the type of music you produce, and to the songs you write and play. It’s this connection that makes you more appealing to your target audiences.
- Create a mobile-friendly site. You can hardly get people off their phone nowadays. This could be a bad thing for you if your website isn’t able to adapt to the smaller screen sizes of mobile devices. Since a lot of your target audiences are likely to view your page through their phones, it is important to maintain a simple and adaptable web design.
Top off all these ideas to create the ideal website with design choices that reflect who you are as an artist or musician. Also, to save time, money, and effort on your web design journey, hire reputable companies like Proweaver to design your site.
Proweaver provides quality custom web design for music that delivers beautiful imagery, simple but gorgeous layouts, and stunning colors that flow well together and wrap texts into a personalized and professional web package.