Custom Web Design For Food and Restaurants
11 Custom Web Design Tips To Use For Your Food And Restaurant Business
Many people can’t resist good food. But, how can your food and restaurant business attract customers when they don’t even know that you are offering good meals?
Apart from the marketing strategies that you may be employing right now, have you considered creating a website for your business? A website is your online representation, widening your reach to the public.
Consider the following tips when creating your website.
- 1 – Think of the URL address carefully.
A website that is easy to remember will most likely be visited by online users. When a customer is hungry, you want your website to be easy to type so such customer can immediately get to your page and check the menu out.
As much as possible, make the URL address as simple as possible. You can use your food and restaurant’s name. But, if it is too long, try to pick out a part of the name that has the most impact.
- 2 – Consider the look and feel of your restaurant.
Custom web design for food and restaurants must reflect how the physical establishments look and feel like. Otherwise, your customers will feel cheated. If your business is a diner yet your website has the look and feel of a fancy 5-star restaurant, imagine how disappointing it must be for customers who decide to visit the actual place.
While first impressions matter, see to it that you are conveying the right impression. You don’t want to be tagged on a negative light by your customers.
- 3 – Ensure easy user navigation.
Most online users want a custom web design that they can easily navigate. See to it that your website is designed to enable easy user navigation for your customers.
They must immediately understand how your website goes. They should know where they have to click or browse through to get what they want.
- 4 – Use the right layout, color, font, and font style.
You have to think about what the right layout for each page is. It must feature an easy transition from one corner of the page to another. The customers must feel that there is order when they view the page.
In terms of color, you have to choose wisely. It will be best to pick out the colors that you already have in your logo or existing brand identity. As much as possible, limit the use of different hues to 5 and below. Too many colors can be overwhelming for any online user.
With regards to font and font style, choose those that are legible. You want customers to understand what food you are offering and more.
- 5 – Post relevant and informative content to your website.
The content is crucial in any custom web design for food and restaurants. This is where your customers will gather information about your business from.
Your content must be informative, easy to understand, and concise. Make sure that important details, those your customers want to know immediately, are present on your website. These include your contact details, menu, location, policies, and more.
- 6 – Create a photo gallery of the menus you are offering.
It will be great to add a photo gallery to your custom web design. The gallery should feature the meals you are offering. Choose photos that truly represent each item in your menu. Make sure they are of good quality so the customers can be enticed to order or make their reservations.
- 7 – Arrange your menu accordingly.
You want your menu to be arranged accordingly. If you serve a lot of meals, group them into categories. For instance, if you are serving ice cream and fruit salads, you have to group them in the dessert category, separate from burgers and pasta. Categorizing your menu will help make ordering easy for your customers.
- 8 – Make it easy for customers to inquire or make reservations online.
Your website is the go-to resource of customers wishing to experience the food and restaurant service you are offering. Have online forms available that they can fill out to submit an inquiry.
It will be best to have an online form that will automatically reserve a table in your restaurant after its submission. The forms should be straightforward and easy to understand.
- 9 – Consider food delivery features.
Do you also offer food delivery services for those who wish to try your meals at home? Are you thinking of adding such service to your website?
If that is the case, make sure that you have features that will accommodate food delivery. These include a secure online payment system in place. Make sure that you offer flexible payment options for your customers’ convenience.
- 10 – Ensure compatibility with other Internet-capable devices.
Your website must not only be viewed through a desktop computer or a laptop. Most users nowadays prefer the use of mobile phones or other handy gadgets to go online. Make sure that your website is compatible with any other device that is capable of connecting to the Internet.
- 11 – Use social media.
Social media is a huge thing nowadays. Most users already have their own social media accounts on Facebook, Twitter, Instagram, and more. Through these accounts, they can interact with other people and share interesting content to their friends, among others.
Aside from your website, you can increase your food and restaurant’s online presence through social media. Create accounts in various platforms and connect them to your website.
At Proweaver, we make it a point to showcase your establishment’s good food, nice ambiance, and great customer services through website design and development. Talk to us today!