Custom Web Design for Freight, Cargo, Shipping
Custom Web Design: Getting Started With Your Freight, Cargo, Shipping Website
With your competitors already having websites of their own, are you falling behind? Internet technology helps expands the reach of people and businesses not only with their countries but even globally.
Your freight, cargo and shipping business can take advantage of this current situation by also making your company’s own website. A functional, interactive and visually appealing website can do wonders for your business.
But, how do you start? This is a common question for beginners in website design. We give you the following ideas to proceed:
- 1 – Watch out for long page load times.
Clients won’t have all the time in the world. They want the info they need to be right before their eyes in an instant. Any custom web design for freight, cargo, shipping should be made with page load times in mind.
- 2 – Think about the big picture.
You want your website to be a representation of your company on the Internet. Make sure that the custom web design you have in mind is reflective of what you are as a freight, cargo, shipping company.
Consider visual hierarchy when conceptualizing the design. This means that the most important information should have the most prominent placement in your layout then followed by the next important details. Visual hierarchy will help guide your clients’ eyes to the info they need immediately.
- 3 – Provide good user experience.
Providing good user experience is essential in improving customer satisfaction. Every time online guests visit your website, they must have an easy time navigating through each page and using available features.
The website must meet the exact needs of every user, not you. At the same time, the interface should be simple yet functional so the users can achieve whatever it is they are visiting your website for.
Good user experience also means that your clients can seek help that is readily available. Customer support should be provided as soon as possible to clients who are trying to get into a freight or shipping transaction with you. You’ll risk having them transfer their transactions to your competitors if they do not sense your urgency in assisting them.
- 4 – Use concise messages for the content.
Guests want websites to be straight to the point. They usually don’t like spending a lot of time searching for something they need. This will have to do with how you present your content on every page.
Make sure to be concise in your messaging. Use short yet informative wording. As much as possible, avoid long paragraphs most especially in our website’s homepage.
- 5 – Use fresh content.
Creating your website is more than just custom web design. It also encompasses the content. The content you publish in your website should portray what you are as a business, what services you can offer to your clients and how your clients can benefit from dealing with you, among others.
That is why it is crucial for your site’s content to be fresh and up to date. If you have changes in your logistics service offerings, these changes must be reflected on the site’s content. Otherwise, clients may be disappointed to learn that what they have read is outdated upon calling your company. As a result, they might not proceed with the transaction.
- 6 – Optimize your content.
Apart from referrals, search engines are commonly used by users to locate what they need. For your company to be located by those who need freight, cargo and shipping services, your website must be as high up in the search engine results as possible.
Optimizing your content is the way. SEO can help put your website up there. Use keywords and tags wisely.
- 7 – Be careful about the use of images and videos.
Images and videos make for interesting visuals. But, they also cause long page load times if not optimized. In this case, you have to be really careful when including images and videos on your page. As much as possible, only pick out relevant ones.
- 8 – Add a call-to-action.
What do you want your clients to do? You’ll definitely say to engage your services. Any custom web design for freight, cargo and shipping should have a call-to-action to invite the clients to deal with you. This can be in the form of a sentence or a button, depending on your chosen layout.
- 9 – Ensure website security.
A secure website gives your clients peace of mind. A non secure one may cost you potential clients. Invest in a good website security technology to protect your data as well as those of your clients.
- 10 – Do not forget about social media.
Social media is powerful. In just one click, videos can go viral, posts can be shared and messages can be tweeted and retweeted. Wouldn’t it be nice if these items belong to you. It will be free advertising for your company.
Being in social media enables your clients to easily communicate with you. Additionally, you can get an impression of what your target market wants or experiences from your services.
The Importance of a Reliable Provider
A website can help increase conversions. So, an experienced and creative web design firm should help you reach that goal. Let Proweaver become your partner firm today. Call now!