Custom Web Design for Travel Agency
A 10-Step Guide to Designing a Competitive Travel Website
Surely, you agree that the travel industry is a huge market. How can you manage to navigate the incredibly competitive tour operator landscape? One of the challenges you face is to ensure that you’re able to satisfy your clients and grow your business in the best possible way. This is how a competitive travel website comes in. After all, you are serving frequently online clients.
Designing a competitive website requires you to understand everything from your core market to the best marketing strategies. It’s important to be aware of the must-have features of your page and the things that appeal to all kinds of travelers. For example, there are those who love spontaneous travels, while others love to plan their trips more. At the end of the day, your goal is to have a successful website, benefitting both you and your client.
- Understanding the market. While this may sound simple enough, there are actually very subtle differences in each of the markets you may want to sell to. These differences may range from languages, to social norms, to business laws, and others. Your failure to recognize these differences, and effectively deal with them, will end up in you failing to gain your clients’ trust, making plenty of tax payments, and experiencing a low conversion rate.
It’s imperative that you do some research on your market, from the legal and financial, down to the internet habits of such individuals.
- Talk to your customers, and let them talk to you. You’ll find a significant improvement in conversion rate when your clients feel like they can communicate with you online, such as live chat and online engagement. Your travel agency website has to be designed in such a way that customers find it easy to locate phone numbers. If you’re wondering why you’re not getting booked, go ahead and ask your customers.
- Stick with simple and easy. Travelers don’t like it when you make things difficult for them (even when it’s not done on purpose). We understand that you’re trying to be as creative and unique as you can be, but there are ways to do that without being too over-the-top with your styles, colors, and font. And let’s not even get started with the cluttering of content all over the pages. Your site should be user-friendly and easy to navigate. It should be simple yet captivating.
- Incorporate the agency’s brand. Your site should have the business brand stamped all over it. Let’s be honest, there are plenty of travel agency websites out there, some more successful than others. The reason why these select sites are more effective in booking clients is probably because of their consistency in implementing the agency’s brand in every page and every section. You want your target audiences to visit your site and immediately recognize that it’s your agency that owns it.
- Beautiful Imagery. As a travel agency website, this has definitely got to be among your top priorities. Beautiful destinations, gorgeous sites, stunning sceneries, and breathtaking views. You want clients to visit your site and be in awe at the places you can take them to. Top-quality images combined with a clear call-to-action and quality content is one of the guaranteed ways to create a successful tour operator website.
- Get it on mobile. A responsive mobile website is an absolute must in this day and age. Majority of your target audiences will be viewing your page through their phones. They will also likely be booking you through their phones as well. It’s no longer a matter of IF you should design a mobile-adaptable website, but HOW you can design a mobile-adaptable website that is both effective and efficient.
- Clear call-to-action. If you want people to “book now”, “send inquiry”, “check availability”, or “subscribe to newsletter”, then you should be very clear and concise about it. You call-to-action button has to attract the attention of the reader. The thing about creating pages or subpages that do not call on the client to do something is that they’re not going to be useful at all. Chances are, the person browsing the page is not even going to attempt to contact you.
- A stable website. One of the biggest put-offs for customers is getting an error page. You cannot expect a potential customer to keep trying when they know some other agency probably has a site that won’t give them this much trouble. Remember that a lot of your clients are probably trying to book their vacations because they want to relax. They do not want to stress about an agency’s non-responsive, unstable website.
Be sure to check and recheck on all of the following:
- Links on your site. Are they working properly?
- External links. Are they well connected?
- Videos and photo paths. Are they properly defined?
- Programming errors. Are there any? If so, have them fixed right away.
- Quality content. Even when you get the design right, if you don’t have quality products to offer your customers, then it’s all going to be pointless. It’s also important that you present your products and services in ways that your customers would be able to relate to. Post videos, testimonials, and reviews, and make sure they are well placed and properly written.
- Ask for professional help. Don’t you think it would be too much of a bother to learn about high-level web design when you already have so many things on your plate? While you can do your homework on the basics, you’ll find that it’s not that easy to get a team together and implement the best strategies to create a competitive website. You’ll need outside, professional help from renowned companies like Proweaver, a provider of custom web design services for travel agencies and other businesses.
Of course, let’s not forget that you also have your own vision for your website which you would hopefully love to incorporate.
This is why it would be a great idea for you to work with a company like Proweaver. You’ll have the freedom to choose from quality custom web design for travel agency methods that coincide with your needs and preferences. Because at the end of the day, this is all about you and what you envision for your site. The company is simply here to supply the necessary elements that would make it a success.