How to fix Technical issues to increase content visibility | Proweaver

How to fix Technical issues to increase content visibility

How to fix Technical issues to increase content visibility

Informative and interesting site contents are useless if the website itself does not work well. It would even be worse if it is hard to navigate. In a user’s perspective, opening a link which is overly slow and one which takes forever to load is too frustrating.

And every website owner should bear that in mind.

Today, there are thousands of websites available over the internet. After just a few clicks on one’s phone or personal computer, an individual can easily search and read just about anything. This is why companies like Proweaver, exist- we create our clients’ own custom web designs to please their audience and to pique the attention of their chosen market.

The presence of various technical issues negatively impact the performance of the entire website. As a result, users get turned off and again, the website contents you have sincerely thought of for days and even months would just be in futile. To solve these issues, you should learn more about them first.

Common Technical Issues

1. Duplicate Content.
The ultimate goal of a website is to provide a solution to an issue for users, in a more accessible manner. The best way to do this is through articulating accurate, descriptive and instructional contents.

When substantive blocks of contents across or within domains are remarkably similar or do completely match the contents of another, a technical issue arises. This is what is known as “duplicate content”.

To undo this issue, every website manager should make sure that every page of the website is uniquely and originally tailored to whatever the page is about. Fortunately, Google does its duty- it tries hard to index and to show pages with distinct information.

Also, you can take note of these simple steps:

  • If you have restructured your site, use 301 redirects.
  • Keep your internal linking consistent.
  • Use only top-level domains.
  • Avoid publishing stubs.
  • Minimize similar content.
  • Master content management system.

2. Response Codes
The more navigable your website is, the better experience you can provide your users. So when visitors click for a particular page and land on an error response code, these visitors would surely be displeased and disinterested. You will lose the opportunity to show them what you have to offer.

Client Error Response Codes may be: 300 Multiple Choice, 301 Moved Permanently, 400 Bad Request, 401 Unauthorized, 402 Payment Required, 403 Forbidden, 404 Not Found, 405 Method not Allowed, 406 Not Acceptable, etc.

The best way to fix these error codes is to update pages that contain the link which responds to these codes to a live destination page on the website. Through this method, the website’s authority would not be lost and it will give your users an improved experience. Another possible way to solve this issue is to update the internal redirects as it would mitigate potential redirect chains.

3. Messy URL Structure
URL Structure of your website plays an important role in the website’s search visibility the same way it affects your online marketing campaigns. Nevertheless, some creators of website designs create awkward URLs for new contents which pages have “index.php?p=2345” at the end of the URL. This will immensely hurt your credibility and it may even lead to the decrease of click-through rates.

To be effective, URLs are supposed to be concise and keyword rich; and this could be achieved by using a static URL over a dynamic URL. SEO friendly URLs is crucial because it would dictate whether your website will be easy to index and rank; but you should never change the URL of your website for the sake of SEO, only do it when appropriate and timely.

4. Slow Site Speed
Fast site speed will not just please your users but it will help you achieve good search rankings at the same time. Elements such as images, videos, JavaScript codes, and CSS style sheets can affect the loading speed of your site.

Social media marketing is already necessary for companies today. Imagine, if you put a link of your website in your social media accounts and it took at least 10 or 30 seconds before the user landed to your site, won’t the users get pissed off?

Fixing the page speed would be easier when you already have a grasp of the present speed of your website and the possible elements which are affecting such. You can do this by running several page-speed test through available online site applications and implementing the suggestions the applications would possibly give.

Moreover, you can practice the following:

  • Enable compression
  • Leverage browser caching
  • Minimize CSS, JavaScript and HTML
  • Optimize images
  • Work with a professional developer

5. Poor Mobile Experience
Every website host should acknowledge that majority of website visitors are using mobile phones or tablets in visiting their sites. Nobody would want to use a site which has been insufficiently squeezed in to fit a smaller screen. If you offer a poor mobile experience to your users, they would just click away and you lose a business opportunity.

These simple tips would ensure that your visitor’s mobile experience would be designed to please and convert as sales!

  • Keep the site consistent, simple and easily navigable.
  • Talk in short, sweet and on point text.
  • Make the font size legible and large.
  • Provide an easy scroll experience.
  • Choose images to sum up the message you want to convey.
  • Make interface actions easy.

Having a website alone will not save you from the bad effects of not adapting to technological advances. Your website has to fit in to the needs of your clients so you have to exert extra effort in managing it. If you ask business experts, they would surely suggest hiring professional help from Proweaver.

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About the Author

I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

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