Since technology has evolved and the World Wide Web made it possible for almost everything to be accessible through various media, visual content marketing evolved with technology and its adaptation in the present world has made an astounding effect to humanity through infographics. In fact, we see tens or even hundreds of infographics over the internet every single day without even realizing it.
The goal of every infographic is to inform and attract large audience through visual renditions of data using charts, pictures, graphs and other visual elements. It has proven to be an effective tool to digest all information which a business owner who uses social media marketing or each digital marketer desires to convey to their users.
Nonetheless, it should be borne in mind that creating and using infographics as a strategy of online marketing requires both satisfactory knowledge and loads of imagination. It is more complex than you could ever imagine. Just like how difficult it is to infuse all information in a single custom web design page, the creator must know which visual elements to use and how it should be laid down in one infographic to perfectly achieve what one aims users to know.
As one which has been on the business of helping website owners create their effective infographics, Proweaver has these tips for you.
1.Do research about your target market. You will never know what your goal is, without learning more about your target market. You should first ask questions like, “What will they be looking for?”, “What would they need to know?” or “Which are important facts they should know?” Only then could you successfully gauge them.
2. Do tell your story. Every user should experience an enlightening moment once they see your infographic. If you have an interesting story to tell your target audience, then by all means- share it through infographics! Take note, every story should follow this flow: “Problem- Solutions- Conclusion- Call to Action”.
3.Do share only reliable information. A lot of business owners have made the mistake of sharing inaccurate information and this has greatly affected the credibility of these owners. So when creating infographics, make sure to research well and focus on those areas related to your business or organization.
4.Do make color palettes work. Each type of color has a different impact on the mind of a person. Your choice of colors should complement each other and they should also blend with your whole website as well as the tastes of your targeted audience. Generally, the three-color palette rule has been widely used.
5.Do balance text and images. Your infographic has to be understandable and easily consumable. It should not be text heavy yet it should not look like a collection of pictures in one image. Remember, there would be a perfect mix of both and this would be the key to catch your audience’s attention.
1.Don’t use templates or ready-to-use cliparts. No one will ever be interested in something obviously downloaded from the internet and posted in one’s own website without a single novelty. Every post seen in your website design is a reflection of your business or organization, so do not hurt your authority by committing this simple mistake.
2.Don’t assume everyone knows about you. Education through eye-catching and interesting visuals is the end which business owners want to realize through making use of infographics. Although some visitors already have a background of what to expect when opening your website, it is always safe to lay down your information for a layman to understand.
3.Don’t use irrelevant typography. Various typefaces are available online. When deciding which typeface to use in your infographic, take into account the story which you want to tell your audience and the emotion you want them to feel while looking at it.
4.Don’t start confusion. Always keep in mind that you are telling a story through infographics and most people would believe in what you have conveyed through such image. Instead, you should help your audience clearly identify each aspect of your infographic because only then can you say that you’ve made a job well done.
5.Don’t forget the importance of simplicity. For some, cluttered items in the room help them concentrate in a certain matter but it is not the case for infographics. Hence, you should analyze your data first, pick out the important elements that will fit your narrative.
There is no single tool to create effective infographics as a form of visual content marketing. However, the right mix and usage of available information and visuals will be your key to communicating your message to your target audience. Let these simple tips guide you how to create your own infographics or on what to expect from website management professionals if you already hired one.