As a local pharmacy, you might not have the tools to go all out with your advertising compared to big pharmacy brands. However, most companies nowadays, even healthcare companies, find it easier to market their business through digital marketing. Whether you’ve stayed long in the game or just getting started, integrating your pharmacy’s marketing strategy into the Internet is crucial to not only get more revenue but also help more people in need.
However, we understand that you might be facing challenges when it comes to marketing your pharmacy business. As we’ve been working with numerous pharmacies around the United States for so long, we’ve observed that these are the common problems the pharmacy industry faces when it comes to marketing:
- Unlike other industries that have to always seek new ways to stand out, pharmacies do the opposite. Instead, they provide the same service as competitors and must find ways to stand out among the competition.
- It is behind in digital marketing. Although more and more pharmacies are starting to use technology, it is still behind compared to other industries. Unfortunately, more resources are often allocated to traditional methods of marketing rather than digital ones.
- It needs to create a more personalized message for its customers for more meaningful one-to-one communications.
So, what online marketing solutions can address these problems? In this article, we discuss the different marketing strategies available that could help pharmacies, specifically your pharmacy, stand out from their competition.
How Digital Marketing Trends and Innovations Can Help Common Pharmacy Business Marketing Problems
Online marketing continues to elevate itself every year. But during the pandemic, the growth has doubled as more and more consumers turn to the Internet to make their purchases. With this, pharmacies can take advantage of these trends to give their business an edge above their competition. Here are some online marketing activities that you can do to make your pharmacy business stand out:
Artificial Intelligence (AI)
Because pharmacies are focused on marketing their services rather than the products themselves, businesses need to come up with a way to make their services more personal and convenient to their consumers. With this, artificial intelligence (AI) helps pharmacies learn about consumer behavior and how they interact with products, so they can come up with strategies that will make their brand experience more positive and memorable.
The opportunities that come with using AI can give your pharmacy a competitive edge. With a combination of customer relationship management (a business strategy that uses a customer-centric approach to maximize the collection of customer information and filtering valid information), AI, and big data technology, you can acquire user information from different platforms, gain an accurate insight into your target consumers, and learn about their needs.
When you do, you can use various targeted messages to these specific consumers based on what they need from your pharmacy. At the same time, you can personalize their user experience on your website, so it not only gives you a repeat customer but also increases your web traffic.
A lot of industries are now turning to chatbots to improve their customer experience. This is an AI-based feature that uses instant messaging to communicate with your customers in real-time, 24/7.
According to G2, chatbots will power 85% of customer service by 2020. They have machine learning capabilities, which allows them to get information from previous conversational data and apply it to other customers, so they can personalize future conversations. What’s great about using chatbots, especially for your pharmacy website, is that it is faster, less invasive, and cost-effective.
Here are other benefits to using chatbots for your website:
- It reduces customer frustration when getting the information or product that they need.
- It has insights into customer behavior.
- It boosts customer service and loyalty.
- It enhances their website experience.
Reap the advantages of AI chatbots by having one for your social media channels and your website.
Every pharmacy will provide the same products to customers. So, what you really need to personalize is the way you market your services to your consumers. According to Instapage, research shows that 63% of consumers are annoyed with brands that continue to blast generic advertising messages repeatedly. As shown in a recent survey by Epsilon, 80% of customers are more likely to choose a business that offers personalized experiences, and 90% claim they are attracted to companies that personalize their services.
So how do you personalize your customer’s experience effectively?
It can be done through data discovery, automated decision-making, and content distribution. All of these lead back to the use of AI as a way to improve customer experience.
Given that you are running a pharmacy business, it can be tricky to stray away from the generics. However, when you have someone to help you market your business, then you can have a one-on-one connection with each of your customers.
According to a survey, videos on landing pages are capable of increasing conversion rates by over 80%. At the same time, 90% of customers also say videos help them make buying decisions.
So how can pharmacy businesses benefit from using video marketing?
Traditionally, pharmacies would use posters or print ads to offer information about certain products or services that they have. There’s only so much you can explain to your customers without straying their attention away, as nowadays, consumers can be easily distracted.
However, with video marketing, you can make the dissemination of information easier and more understandable to your consumers. Videos allow you to explain what could be complicated products, services, or terms to your customers and make them digestible and easy to understand through sound and visuals.
These are just some of the many online marketing solutions you can use to help your pharmacy business thrive in the age of online marketing. Investing in a service that can help you promote your pharmacy business is a huge step. That’s why you need to partner with online marketing experts who have been in the business for years and are equipped with the knowledge and skills to market your type of business specifically.
The Expert in Marketing Healthcare Businesses Online
Proweaver has worked with numerous healthcare businesses, helping them boost their online presence and increase their revenue through online marketing. We have a team of web developers, designers, online marketing experts, and content writers who collaborate on creating an effective marketing strategy for our clients and implementing them to ensure they get the traffic and conversions they need to achieve their return on investment.
Let your pharmacy be one step ahead of your competition online, so not only can you boost your profit, but you can help more and more people by improving their lives through your products and services.
Get started on your online marketing journey today by calling us at +1 (800) 988-3769.