How to Make a Good Site Structure for Better SEO
- Decide on what keywords to use.
Before anything else, web developers and designers should have a legit understanding of what the business is all about and what the website is for in the marketing of the business. Research the target keywords for the website. These keywords are very important in ranking the site in search engines. These will be the keywords users will input in search engines such as Google, Bing and Yahoo. Use tools such as Google Trends, Google’s Keyword Planner, Bing Ads Keyword Tool and so on to help you determine which keywords will bring you the most searches.
- Plan your site’s architecture first.
Use the results of your keyword research in coming up with a hierarchy of your site. Distribute these keywords among the pages of your site. To come up with a hierarchy, draw a diagram first with the most important search ranking pages on top and with the lesser important pages trailing down. To give you an idea, the homepage should be on top as it contains the important details about your business and the gist of what you offer to consumers. The next levels would be the main pages of the website such as the About Us, Services, Projects, Contact us and so on. Your homepage links to these individual pages.
- Build your link power.
Make sure you have enough external and internal linking working for you. Use all other sites you have like your social media accounts, forum portals, and partner or affiliated websites for your external linking. These links will drive more relevant traffic to your website. Internal linking also helps in driving traffic to pages within the site. Linking strategies help boost search engine optimization.
- Create a flat link structure.
When planning a site, make sure that the structure does not keep customers away from the most important pages. This is done through a flat link structure. With this kind of structure, the important pages are only a few clicks or links away from the homepage.
- Make your site optimized for mobiles or tablets.
The number one consideration for digital marketers when it comes to online marketing is to make sure all online marketing strategies – social media marketing, websites, landing pages, paid and organic search efforts, are optimized for mobile usage. More than half of the world’s population are already on mobile. Since it is expected for majority of your audience to be on an ‘on-demand lifestyle’ then surely these people are almost always on mobile too. People nowadays not only use mobile phones to access their social media accounts. A considerable number are using mobile phones to visit websites as well. When it takes time for users to access a certain website on their mobile phones, or when the website itself appears different or broken, then chances are your potential client, customer or audience will hit back and will no longer go back to your website.
The planning and design stages of launching a website should be done properly and meticulously. A carefully thought of website will bring your business so much luck. In conclusion, in order for you to achieve a good site structure and better search engine optimization the first thing you need to do is to research for your targeted keywords, second is to come up with a diagram for your site’s architecture, third is to provide backlinks – external and internal links to improve your traffic, fourth is to choose a flat link structure rather than a deep link structure, and lastly to make your site optimized for mobile or tablet usage.