Privately owned corporations, partnerships, or sole proprietorships that function on a small scale make up small businesses. These businesses have fewer employees and/or lesser annual revenue than regular-sized businesses. Many small businesses struggle to manage marketing their business effectively while running day-to-day business operations. That is when a hand from a digital marketing company comes into the picture.
But first, let’s learn about these.
What Is Digital Marketing?
Digital marketing, also called online marketing, refers to all a company’s or individual’s marketing efforts on the internet. By taking advantage of the benefits of technology, you can connect with potential customers and promote your brand.
Digital marketing has been a trend for most businesses now more than ever, including small businesses. And more and more businesses are now seeing why this kind of marketing campaign is essential. People are now more inclined to search for their needs on the web. And guess what? Businesses that decide to go with digital marketing get the profit. It may seem like the marketing approach long-established businesses were used to should be given consideration for modernization. Businesses, especially small businesses, that fail to go with this trend most likely fall behind their competitors.
We Are Now in the Year 2022
We’ve been through the pandemic. Many people were reliant on businesses with online stores rather than risking going to physical stores. Online shopping has become more convenient for some. They find it efficient in many ways. There’s no need to get ready for a trip to the store. One can just scroll through his or her phone or other devices in the comforts of one’s home. Plus, online shopping prevents people from going out, protecting them from contracting any contagious disease outside their safe zones.
Workers who have no energy to shop for themselves after their shift or even during their day-offs can rest easy. They don’t have to go elsewhere to order or purchase things. They can just allocate some screen time to shop for their needs and interests. What’s more, cashless transactions are now deemed safer than handing physical money. More and more money transfer platforms are emerging! All these and many more reasons increased the likelihood of most businesses trying and investing in digital marketing.
But considering small businesses, how much should they allocate for digital marketing? Would they have enough resources for it? Worry not if you’re a small business owner who seeks to find answers to these questions. We’ll lay down the possible amount you need to prepare in hiring an online marketing service provider. Don’t fret just yet, because given you’ll be doing this for your customer’s sake. It’ll definitely be worthwhile. We’ll also help you out to make any online marketing effort you want to achieve success!
Let’s get started.
What’s the Digital Marketing Pricing in 2022?
Customers’ buying habits have quickly changed with the current business environment. Small business owners who consider outsourcing their marketing campaign to an online marketing services provider cut themselves some slack. Marketing itself is a very intricate process, and so is digital marketing. Improving your digital marketing performance through professionals’ help will optimize every business aspect.
The cost of enlisting digital marketing services will depend on the scope of your company’s marketing needs. Like any other service, the cost of signing up for digital marketing services is highly individualized. That is why returns also differ vastly.
Digital marketing is an umbrella term for many services. Here are some that you might encounter while doing your market research, with their estimated prices.
Search Engine Optimization (SEO)
People conduct countless searches in just a split second with the intention to find information about products and services. Search is oftentimes a primary source of digital traffic for brands. It also complements other marketing channels. Greater visibility and ranking higher in search results than your small business competitor gives you a headstart.
Search Engine Optimization (SEO) improves a website’s visibility when people search in search engines for products or services related to a business. Businesses that avail of this service generally pay on a monthly basis. Price starts at $500 for SEO services. It may reach up to thousands of dollars depending on the scope you avail for your small business.
The email has long been a reliable marketing channel to get your message to your customers. When used as an online marketing strategy, emails make customers aware of new products, discounts, and other service updates. Through email marketing, you can also educate your customers on the value of your brand. It also helps in keeping them engaged in between their purchases.
You’ll want your prospective customers to see your marketing campaign not just as a promotional tool. To do so, you may consider customizing the content, both in the subject line and body, and offering a clear unsubscribe option.
But true enough, it’s one of the most complex online ways of reaching out to your customers and prospects. Many obstacles can get in between your communication with them. Your promotional message not being delivered to their inboxes is one. This may be because it was blocked.
Employing email marketing as the means to market a small business is up to the company owner. Meanwhile, a business owner who chooses to do so can expect to pay from $300 up to $5,000 monthly for email marketing services. It’ll depend on the breadth and sophistication of your business’ email marketing efforts.
Social Media Marketing
As the name implies, social media marketing services involve managing your company’s different social media platforms. It leverages the power of popular social media networks to achieve a business’ marketing and branding goals. It’s a powerful way for businesses of all sizes to reach customers and prospects. Facebook, Instagram, Twitter, and LinkedIn accounts are some of the most common platforms this service covers. People are discovering, learning about, following, and shopping from brands that are up on social media. So if your small business is not on any of these social media platforms, then you’re missing out!
Social media marketing services can bring remarkable success to your small business. It can create devoted brand advocates and even drive leads and sales. These services may cost between $250 to $1,000 to $10,000 per month.
Social media marketing is more than just creating business accounts. It’s more than just posting when you have something to or feel like it. It requires an evolving strategy with measurable goals. Marketing your small business through social media includes maintaining and optimizing your business profile on different platforms. It involves responding to comments, likes, and shares and monitoring your company’s reputation. Social media marketing also covers the following and engaging with customers, followers, and influencers to build a community around your brand.
With such widespread usage and versatility, social media marketing is one of the most effective strategies to market your business today. These statistics by LOCALiQ may prove this right:
- The average US adult spends 2.25 hours on social media every day.
- Over 70% of people who have a positive experience with a business on social media will recommend it to others.
- Facebook users click on 12 Facebook ads on average every month.
- 81% of people use Instagram to research products and services.
- Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
- 4 out of 5 people on LinkedIn drive business decisions.
Any small business can benefit from having a company website. Websites give customers access to a business’ profile and its products and services on one screen. Moreover, a website with great visuals and valuable content can set your business apart from your competitors. This will, in turn, increase your business revenue. That is why it is important that you devote much attention to details when enlisting website design services. The goal is to bring more people to visit your company website.
What an ideal company website should have? You might consider these features:
- A sales page(s)This is where visitors can book your company’s services and leave reviews. More than securing sales for your products and services, you would also want to know how to improve rendering them. Let your sales page(s) do that for you.
- An online storeDo you sell products? Gather them on this page with their product descriptions and sample images. It’s best to filter them to New Arrivals, On Sale Items, and by category. Make sure there’s an Add to Cart button and a contact section where your customers can raise their queries if they have any.
- Blogs Give your website visitors a good read. You may use blogs to help promote your company products and services, increasing your website’s visibility in different search engines.
- A social media plugin or links to your social media pagesThis is needed so visitors can use them to share your posts. They are great referrals and can attract more visitors who’ll definitely become your customers because of your product/service quality.
- An About pageAside from knowing your products and services, your website visitors also want to learn about your company.
- Supporting visuals They’ll help clearly show what your company offers. Let your website designer present it creatively, but don’t let them overdo it. You don’t want your website visitors to miss important details you want to showcase.
- Mobile optimizationA good web design is aesthetically pleasing, easy to use, and suits the user group and brand of the website. While website design used to be focused on desktop browsers, mobile/tablet-friendly websites have become ever-increasingly important.
When going for website creation to market your startup business, one thing that should also be taken into account. It is winning and fostering the trust of your target audience. So remove any potential points of user frustration. A good website design company would help you address these.
Depending on the inclusions you avail for your company’s website, it may cost anywhere between $2, 500 and $100,000.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is an online marketing model wherein the company pays a fee every time someone clicks on their advertisement. This may seem an aggressive move to generate leads, increase sales, and promote brand awareness. However, when the advertisement works to the small business’ advantage, the pay will be worth it. Imagine. The amount of someone’s purchase for your company’s products/services is higher than your advertisement’s cost per someone’s click. Employing Pay-Per-Click (PPC) marketing can cost between 5% to 20% of your monthly online advertising budget.
Go for Digital Marketing Today!
Ask your digital marketing services provider for the detailed and itemized cost breakdown of the services you want to enlist. This way, you would know what you are paying for. But to establish the foundation, determine your online advertising trajectory. This includes your startup marketing budget. You have to know the online marketing approach that’ll best work for you. Align it with your company goals and secure good references before tapping a digital marketing company.
Still in the process of establishing your startup business and don’t know where and how to set goals in motion yet? Aside from implementing the intricate commercial processes, social media marketing experts also offer consultations for devising your marketing strategies.
Partner with Proweaver
Be an efficient small business owner by leaving to the experts what they do best. Find your dependable online marketing services provider. Partner with one that’ll deliver their expertise just how you want it to appear on different social media platforms. With Proweaver, you can get your hands on the affordable, dependable, and fast digital marketing solutions that’ll meet your needs.
We can guide small to large-scale businesses to position themselves in the digital space. We offer personalized assessments through a process that includes the evaluation, development of digital marketing solutions, and optimization. Explore what else we can do to market your small business online. We’ll ensure your small business’ strong social media presence. Request a quote from us now! Call +1-877-216-0852 to start enjoying the benefits of digital marketing.