The goal of every website is to pique the interest of his or her visitors. Each website has to catch the attention of the company’s target market and to persuade them to get the featured services and purchase the offered products of the company.
Hence, the first five seconds that your visitors spend upon landing unto your website is crucial. If your current website design does not work as how it should be, you should start considering getting help from experts like Proweaver.
At Proweaver, we use the following fundamental tools in ensuring that every design we make would help companies reach their goal and improve their previously failed websites:
1. Make sure to have a plan.
Before even contacting any website design expert, craft a mental picture of your website. What do you want to achieve with it? Do you want to get more people to purchase your products online? Would you want your website to be an avenue for more people to visit your physical store?
If you want your site to be successful, you would need to give the creators the accurate and precise goals which your website shall achieve. These goals will be the experts’ guide in making a draft of your website.
Having actual goals will help you and your team design the whole of your website- from your first step to the final completion.
2. Tidy up and remove the clutter.
You might have already seen how websites look like. Probably, you have also experienced getting pissed off upon visiting a website because of some elements which negatively distracts you. And you would not want your website visitors to have that similar experience, right?
To keep your website neat, get rid of the following:
- Complicated animations (it causes the website to load slower and it isn’t that fun to look at anymore)
- Lengthy paragraphs (go straight to the point and make your paragraphs as short as possible, too much sentences in a paragraph will just bore the audience)
- Jargons (these just make your website look unfriendly and oftentimes, they just make your visitors roll their eyes)
- Too many links (these would just make it hard for your audience to focus)
3. Let visitors breathe.
There is only one element which would create a breathing room for your audience and that is space. Through creating sufficient spaces in every page of your website, you are giving room for users to absorb the information you want to relay to them.
You do not need to put too much information in your website. Just make sure that the texts, images and other elements you include in a page would be enough to give the visitors knowledge of what you can offer them. Once you are able to use space correctly, your website would have a polished appearance.
4. Keep navigation simple.
To give a good user experience, intuitive navigation is the key. If the layout of your navigation options is complicated and confusing, users would immediately get out of your website and you lose the opportunity to tell them how you could help them. You would lose the chance to explain to them how good you are.
Make sure that your visitors could readily find what they are looking for in your website. Most successful websites use the following tips in creating their navigation layout: put the primary navigation options in a horizontal bar along the top of the site, and position the secondary navigation options under the primary navigation options or in the left of the margin of the site.
5. Put access to social media.
Social media marketing is a tested method of advertising one’s products and services. This is true because at present, only a few, if there is any, are not using social media accounts. Oftentimes, these accounts are used to look for restaurants, to shop and to search for just about anything. Social media accounts are also used as a means to share users’ thoughts and their reviews about these different shops.
Be accessible to your target market through creating social media accounts of your own and giving them the chance to follow and share your content by including social share and follow buttons in every page of your website.
6. Choose images wisely.
Not every image is suitable for your website content. No matter how good a photo is, if it does not coincide with the message you want to convey to your website visitors, using them would be useless. In fact, it could even make web pages load slowly.
If you have been used to using stock photos before, you have to get rid of that practice. Some of these photos are cheesy and are just, too good to be true. Nowadays, people can already decipher which photos are real and which are not. So if you want to get closer to your audience in a more personal way, use real photos of your shop, employees, or products.
7. Be mobile-friendly.
At least 80% of website visitors are using their mobile phones to access websites like yours. If you want to reach as many people as possible, you have to make your website mobile-friendly.
Imagine how your users would react if they would land to a page where they would still need to zoom in and out just to read your site contents and navigate through different pages of your website. Do you think they would have a good time doing it? Unless your website contents are too important for them, they would never choose to stay in your website.
Thus, you should inform your website creators to create a website which would optimize your site for mobile use.
Online marketing is in and the classic manner of advertising is almost out. Never be left out and recognize that having an updated and modern-looking website would be good for your business.