Christmas marketing is important, especially for startups and small businesses. During this festive season, consumers tend to spend more. They go all out on buying gifts, food, and everything else that goes into merrymaking. Because of this, there is also a lot of competition going on among brands. Businesses do everything they can to make as many sales as possible. More often than not, those companies that properly plan and prepare Christmas campaign ideas ahead of time earn more revenue than those who don’t.
Most shoppers flock to social media to get inspiration and find gift ideas. Therefore, you must take advantage of this opportunity to add a holiday flavor to your social media platforms.
How to Make Your Christmas Campaigns for Social Media Successful?
The primary goal of Christmas marketing is to create a feeling of community around your social media campaigns. Successful Christmas social media campaigns are promotional and work toward increasing brand awareness. They achieve all these things while being subtle—that is, their tone is more on the festive spirit of the holidays than blatant advertising.
Brilliant Ideas for Your Social Media Christmas Campaigns
Below, we have listed down 40 Christmas social media campaign ideas that you can integrate into your marketing strategy:
- Christmas Decoration Tips
- “Caption This!”
- “What Inspires You?”
- “Where Would You Be This New Year’s Eve?”
- “Thank You” Post
- Do-It-Yourself Tutorials
- “Movie Your Team”
- An Extensive List of Christmas Tips and Ideas
- Holiday-Themed Boards on Pinterest
- Trends and Expectations
- Product Showcase
- Free eBooks and Giveaways
- “The Last Comment of the Year” Contest
- Host a Twitter Space
- Best Photo Sharing Contest
- Hidden Promo Code
- Holiday-Themed Video
- Holiday-Themed Memes
- Humorous and Funny Holiday Anecdotes
- Special Offers
- Christmas Playlists
- Reward for the “Nth” Follower
- Facebook Like or Share Contest
- Downloadable Contents
- Reposting Your Followers’ Holiday-Themed Postings
- Personalized Video Greetings
- Christmas Countdown
- Video Conferencing
- Tag a Friend
- Virtual Office Tour
- Safety Tips
- Holiday Preparation
- 12 Days of Something
- Gift Ideas
- “A Year of Changes”
- Guess the Answer
- This or That Questions
- Voting Contest
Christmas Decoration Tips
Why we exert so much effort on holiday decorations is indeed a question worth pondering. The reasons behind all the trees and lights are as varied as the ways we celebrate Christmas. Whether it is because of faith, tradition, or just plain aesthetics, your followers will surely appreciate it if you offer some Christmas decoration hacks and tips on your social media pages.
The most effective Christmas campaign ideas are those that don’t take too much time or demand much from your followers. One classic example is a “Caption This!” post. In fact, this is the type of post that performs best during the holiday season. You just need funny and odd images and ask your followers to caption them in the most creative way.
“What Inspires You?”
The main reason why you are on social media is, of course, to remain social. As a business owner, you need to connect with your target audience, and one way to do this is by weighing in on conversations directly. Your followers will love it when you ask them questions because it shows that you care about them. This holiday season, you can get started by asking them what kept them going in the past year and what they look forward to in the next.
“Where Would You Be This New Year’s Eve?”
The New Year is one of the best times to go on a trip. After all, it’s all about resolutions and new beginnings. Slotting in one’s first vacation is a great way to usher in a fresh calendar year. In line with this, ask your followers where they will be on New Year’s Eve.
“Thank You” Post
Thanking your customers for doing business with you knows no season, but doing it during the holidays makes it extra special. In itself, showing gratitude on social media can help build your brand, show authenticity, and make your customers happy. When done on Christmas or the New Year, it becomes more memorable for your customers.
One way to foster a sense of belonging among your clients is to let them into your business circle. Through social media, you can do this by posting interview clips from your brand’s sphere. Keep the interview questions related to the holiday seasons, such as their plans for the holidays, their travel destinations, etc.
Nowadays, almost everything can be learned with the help of an internet search. DIY tutorial contents, particularly those in video form, are especially compelling ways to learn something because they combine different visual aids, offering a multidimensional experience. This holiday season, why don’t you show your followers how to set up a Christmas tree, make toys from scrap materials, etc.?
“Movie Your Team”
This one not only connects you with your customers but also makes your employees feel valued. To “film your team”, you must shoot and share a video of your team members as they talk about the good things that happened to them in the past year and their expectations for the coming one.
An Extensive List of Christmas Tips and Ideas
For this one, you will need a bit of research. But trust us when we say that your followers will surely love it. Who doesn’t want to learn something new, right? Instead of dropping two to three tips on your social media page, why don’t you create an exhaustive list of 50 to 100 ideas for the Christmas celebration? It can be about anything, from home decoration to gift-giving ideas.
Holiday-Themed Boards on Pinterest
On Pinterest, a board is where you can save, collect, and organize your pins. You can create new boards when you make a new pin or from your account profile. Using boards, you can organize your business’s pins so your clients easily browse your profile or explore your ideas. For instance, you can create a board where your customers can pin products they would love to get on Christmas.
Trends and Expectations
The holiday season can also be used as an opportunity to look back on the great things that happened within the year. As a Christmas campaign, you can create a compilation video of recent trends on social media and share it with your followers. On the same note, you can also create one that shows your audience what everyone is expecting for the next year.
The festive spirit of the Christmas season offers plenty of opportunities for you to showcase your products. In your social media content plan, make sure to reserve a place for products or goods that can be bought during the holiday.
Free eBooks and Giveaways
Books make great gifts because they are thoughtful and often thought-provoking. This Christmas season, why don’t you treat your followers with free eBooks, infographics, or research materials in exchange for a subscription or a mailing address? Holiday craft eBooks are perfect for the occasion since they will teach your followers how to make their homes and offices ready for the holiday.
“The Last Comment of the Year” Contest
This is an old-fashioned engagement trick that can provoke your followers and increase your social media page’s following. Create an interesting post and encourage your followers to leave a comment. And then announce that the last person to leave a comment will receive a prize.
Host a Twitter Space
Twitter Spaces is a new feature on Twitter that allows users to have a live audio conversation on the social media platform. The feature allows you to host conversations in an audio chat room called a “Space” and invite your followers to join in. This provides a perfect opportunity to engage and connect with your followers.
Best Photo Sharing Contest
This one is among the most popular contests on social media, especially those that have a photo-sharing feature during the holiday season. In this contest, you must encourage your followers to share photos with hashtags. The photo with the most number of shares will be the winner.
Hidden Promo Code
Promotional codes, or simply promo codes, are a series of characters that buyers can use to get discounts on an online store. This approach encourages your clients to make purchases on your website and is often used together with other promotional marketing strategies. By hiding promo codes in your videos online, you are not only increasing your sales but also boosting your page visibility.
Most people are visually oriented, so photos and videos are more likely to catch attention than text-based social media content. In this regard, why don’t you make a holiday-themed video? You can then post the video on YouTube and promote it on your other social media channel.
Memes are popular on social media because they are fun and entertaining. From a digital marketing perspective, they are interesting and pretty useful, too. Memes, especially those that are truly hilarious and make the audience cry with laughter, tend to go viral and give your brand more momentum and exposure.
Humorous and Funny Holiday Anecdotes
We all have our own share of funny Christmas stories. This coming holiday season, why don’t you turn this into an engagement strategy? Encourage your followers to share their humorous and funny anecdotes about the holidays on your social media channel.
One of the best ways to get into the holiday spirit is by offering discounts or special products and services. Expect everyone in the market to use the same strategy so you may not be able to attract a lot of customers at the start. However, don’t worry because special offers tend to rapidly gain traction as the holiday nears.
Among the first things that come into mind when people think about Christmas and New Year are the songs that are associated with them. So, this coming holiday season, it makes perfect sense to create your own Christmas playlist and promote it on your social media channels.
A Reward for the “Nth” Follower
This Christmas campaign not only allows you to get into the festive spirit of Christmas but also increases your social media followers. To pull this off, you simply need to push your follower count to reach a target number, and the lucky person to be that “nth” follower will receive a holiday-related prize.
Facebook Like or Share Contest
This is a classic example of a contest that follows the “call to action + incentive + ending time + rules and regulations” structure. You simply have to encourage your followers to share the post about this contest on their personal accounts. Also, don’t forget to announce that the winner will be chosen randomly and only those who follow your Facebook page can win a prize.
For this social media strategy, you need to make a set of holiday-themed visual content templates and share it on your social media channels. You may also provide full sets and ask your followers for a repost.
Reposting Your Followers’ Holiday-Themed Postings
This Christmas campaign is recommended for business-to-business (B2B) brands. This not only improves your relationships with your clients but also helps you fill your social media calendar.
Personalized Video Greetings
Who doesn’t want a personalized video greeting on social media, especially if it is from your favorite brand? This coming holiday season, make a short video greeting for a lucky follower and post it on Facebook and Twitter.
Christmas countdowns are among the most common Christmas campaign ideas for small business, so brands need to be more creative in using this strategy. You can create your own countdown format by incorporating prizes, messages, promotions, or contests.
This one is not just for businesses related to the food industry. The holiday season is one of those rare times when you can be more personal and introduce the team behind your brand who loves good food as much as your social media followers do.
The holiday season is the perfect time to get in touch with your clients, customers, and followers. The advancements in today’s communication technology now make it possible for a lot of people to get together virtually.
Tag a Friend
Aside from engaging your followers in a contest that requires their personal participation, you can also ask them to tag a friend who would be interested in receiving a prize in the comments section.
Virtual Office Tour
Most business offices decorate for the holidays. Aside from its aesthetic value, this is also an opportunity to turn your office decor photos into engaging social media content. This can help people feel connected with your business.
Accidents are common during the holidays, especially on New Year’s Eve, because of careless handling of sparklers, firecrackers, and fireworks. Use your social media channel to provide your followers with safety tips and reminders.
Showing the people behind your business is an important part of building a brand community on social media. Let your followers have a glimpse of how you and your team prepare for the holiday festivities and involve them in the process.
12 Days of Something
This social media campaign involves creating a series of holiday-related posts on topics or themes relevant to your brand. For instance, an interior design company can benefit from publishing a series of “How to Decorate Your Home for Christmas” social media posts.
Christmas is the time of the year when people give and receive gifts. And sometimes, finding the perfect gift for a loved one can be truly challenging. Your followers will surely appreciate it if you can provide them with a few gift ideas. Also, don’t forget to include your products in the suggestions.
“A Year of Changes”
Compile photos, screenshots, or videos of how your brand or a specific product has evolved over the years. Aside from letting your followers know about your humble beginnings, this strategy also allows you to establish where you are today.
Guess the Answer
How engaged and prepared your followers are for your social media contest is an important factor that will determine how successful it’s going to be. Make sure to entertain and provoke your followers to leave comments. A “Guess the Answer” contest is a great way to pique your audience’s interest.
This or That Questions
This campaign involves making a set of holiday-themed quizzes for your followers to participate in. This increases engagement and accustoms them to participate more in your future campaigns.
This is a variation of the “Best Photo Sharing Contest” wherein instead of sharing, your followers will have to vote for the best photo among the given entries.
To sum it up, the goal of your Christmas campaigns is to delight customers and not just add to the holiday “noise” on social media. By evoking positive emotions, promoting sharing, and connecting people in the festive spirit of the Christmas season, you will not only get loyal customers but also increase your conversion rate in the long term.
If you need help growing your business through likes, shares, and conversions online, Proweaver is here to assist you. We have a team of social media management experts who can help you achieve a stronger online presence for your business. Call us today at +1 (877) 216-0852 so we can get started!