So you’re talking to someone at your local café while having a cup of coffee before you start work for the day. They ask what you do, and you tell them you are into online marketing and search engine optimization. However, this is when it occurs to you. Not everyone is well-versed in how computers work, the internet, and other emerging online industries.
Most people may not understand the terms you use, like SEO, long-tail keywords, search engine rankings, and so on and so forth. So what can you do to better communicate your online marketing work, not only to people interested in what you are doing but also to your clients, your boss, and associates?
Here are five effective ways to communicate your online marketing work better:
-
Don’t Assume They Know What You Are Talking About
We do not want to insult anyone’s intelligence, so we usually assume that they know what we are talking about. However, to ensure that you communicate your work effectively to others, it is essential to use simple terms that most people will understand. This is a key factor in making others understand the kind of work that you do.
A good example would be a doctor who talks to their patients using scientific and medical terms for diseases and conditions, only to have the patient say, “What?”. This will instantly make it harder for people to relate to you, and you will have to repeat yourself; however, by then, the person you are talking to may have already lost interest.
To make sure you are communicating your online marketing work, it is important to leave the industry lingo out and to talk in a way that most people will understand easily. Try using layman’s terms. If possible, create a mini-speech that captures the gist of your profession in 3 to 4 sentences. What’s more is that you’ll finally have a ready response when people ask you what you do for a living.
-
Explain What You Are Doing
The second way to communicate your online marketing work is to explain what you are doing simply. If you are doing search engine optimization for a website, discuss SEO services and how it enhances the chances of people finding that particular website through search engines. Using examples to explain your work to interested parties clearly can help them understand what you are doing and even impress them enough to use your services in the future. This also demonstrates that you possess the necessary expertise to complete the job.
-
Talk According to Your Audience
You will want to adjust how you explain your work depending on the person you are talking to. If you are speaking with someone who has no experience with online marketing, stick to basic terms. However, if the person you are talking to has experience or knowledge of the kind of work you do, then it may be a good idea to delve more deeply into the topic during your conversation.
Someone who has done web development in the past or is currently doing it may be interested to know the details of your work, while someone without this experience may get bored. So make sure you adjust the way you explain things depending on your audience. This also has an impact on your job. If your boss asks you how your work is doing, they may not be entirely interested in all the details; they just want to know if things are still on the right track and if you’ll be able to meet the projected deadlines.
-
Storytelling
One of the best ways to explain anything is through storytelling. When you are talking to associates or even your boss, you could just tell them the raw data but unless you are a special kind of person, this information may just go in one ear and out the other. It is important to captivate your audience with powerful storytelling.
You can use visuals, dashboards, and other means to provide the information you are trying to convey. By making your message interesting, you can hold the attention of your audience and they are more likely to remember what you told them.
-
Document Your Work
When it comes down to online marketing and search engine optimization, it is important to document all of your work. This allows you to show your clients what you have done exactly while also making you more reputable. If you want to provide your web design services or SEO services in the future, you can really sell your capabilities through proper documentation that potential clients can look at.
After all, when people are looking for a digital marketing and custom website design company, they will want to know your style and what you are capable of doing before they hire you. This is so they know they are making a good investment and are not wasting their time.
Those are five effective ways to clearly communicate your online marketing work. Just like with most things, you will want to be transparent, easy to understand, and know what you are talking about. Do not be like a doctor that unleashes a load of unknown technical terms – you will not be helping others if you keep doing that. When talking about your online work, you want to be relatable. After all, no one wants to hire or work with someone they can’t understand, right?