It’s about getting more visitors to your site.
SEO is about increasing the number of visitors to your website. It’s a method of boosting your online presence by driving traffic to your website via search engine results.
It’s about writing quality content on your site.
Search engines rank sites with readable and valuable content. Thus, SEO is not just about getting a spot on the top of a search page, but it’s also about creating relevant and useful information for your website so that Google can take notice of you and your potential customers will be able to easily find you.