You’ve heard about responsive web design, haven’t you? This type of web design has risen into popularity as soon as smartphones became the new norm for web browsing.
Why is that? This is because a responsive web design can showcase your website on all screen sizes (whether it may be big or small). Simply put, you don’t need to create two separate websites for it to appear better on a desktop or mobile. One setup is more than enough with a responsive web design!
This clever design is made possible with several core principles:
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Fluid Grids
These are at the center of every responsive web design. They allow the easy alignment of different elements on your page. They also enable the arrangement of forms — one that is presented in a visually pleasing manner or after following a hierarchy.
What is the real magic that comes with fluid grids? It’s that they can scale your web content depending on the size of the end user’s screen. On top of that, they also ensure that all the other elements will follow suit with the transformation.
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Media Queries
These have been present for a while back, but media queries were only recently brought into the light. Media queries, in a way, are like fluid grids. This is because they are also an important foundation when it comes to responsive web design.
With this form factor in place, your business website can easily identify the screen size of an end user. Once that information is obtained, it will then load the CSS styles to match the screen size.
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Responsive Media
Text content is best suited for responsive web designs. However, newer websites prefer to use a lot of media. As a result, the execution of a responsive web design can be tricky.
The solution is to make use of a max-width property (instead of the dimensions set by the image or media file). Through this approach, all the media and image files on your website will be organized. You can have them situated right where you want them to be.
Do you have a better understanding of the core principles of a responsive web design now? If so, then we can move to discuss the benefits that come with it.
What are the advantages brought by a responsive web design?
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It enhances user experience
Who is your business website for? Sure, you use it to showcase and promote your products or services, but in the end, your business website is always for your clients. After all, they are the ones who browse, use, and — in a way — fund it. So, it only makes sense that you should design it for their convenience, right?
Well, that’s what a responsive web design has to offer. With this type of custom web design in place, your prospects get no trouble in exploring your site. They can easily view your web content no matter which device they use. It’s that efficient!
There’s no need to pinch and zoom at the screen. Any content that you have to offer will perfectly appear on both small and large screens.
How does it work? Simple! A responsive web design can scale itself and provide the best viewing experience. With a more comfortable layout, more users are bound to stay, scroll, and convert.
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It improves SEO
SEO (an abbreviation for Search Engine Optimization) is a digital marketing strategy. Its main goal is to improve the online visibility of your website. With better online visibility, you gain more traffic on your site.
But wait, how exactly do you optimize your website for search engines?
There are many factors to consider when it comes to search engine optimization. One of them is to apply a responsive web design. Why is that? A responsive web design greatly improves user experience. Thanks to it, search engines will honor your website and place it higher on the search results list.
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It brings added traffic to your website
It’s inevitable. The internet is a big place. People share and discuss their web experiences all the time. In some instances, they even give out recommendations to friends.
Now, you’ve got user experience and SEO tackled down thanks to a responsive web design. Through it, a positive domino effect starts for your business website.
Of course, it won’t be long until added traffic flows into your site as well. And you know what more inbound traffic means, right? You got it. It’s increased revenue.
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It loads web pages quicker
Slow loading speeds are the worst. You have to consider that not everyone has the same level of patience as you. A lot of consumers prefer speedy transactions online. If your website can compete with the majority, then you lose the race.
Bump up the loading speeds of your website with the help of a responsive web design. This brand new custom web design directs your clients to a single web format, one that can quickly swap between mobile and desktop view.
With this at use, delays are avoided. There’s no need for extra configurations. It’s all automatic.
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It reduces bounce rates
Have you ever gone through waiting behind a long line at the grocery? It’s not a very fun experience, is it? At times, you probably have even resorted to abandoning your shopping cart. Who wants to wait, anyway? Leaving for the next store always seems to be a better option in such a situation.
This instance is not only applicable to real life. It also happens online. When your website can’t load fast enough, prospects will bounce away (even those who had the full intention of converting!).
Avoid that with the use of a responsive web design. This will not only hasten your loading speeds. It will also enhance the user experience you provide.
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It increases conversion rates
In your opinion, what convinces a client to convert? Is it the quality of the product? Customer service?
Sure, all of those are vital factors. But, online, those aren’t always the first thing a prospect comes into contact with. Rather, it is the loading speed and user-friendliness of your business website. If those two criteria aren’t met, then you will have a hard time securing any conversions.
All those obstacles can be removed thanks to a responsive web design. It’s a custom web design that is modeled for the future — an option that you should definitely not miss out on!
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It allows for faster development at a lower cost
Think twice before you decide on launching a mobile app for your business. Yes, that seems like a good idea right now. But, it can be a very pricey investment. On top of that, mobile applications come with a variety of limits too.
For one, your app should meet certain requirements. Only then will they be dispensed into the play store or app store.
Not only that, but you should also consider the amount of maintenance work needed. You will have to commit more time and resources to keep it running smoothly.
That sounds like a lot of work, right? Why not get a responsive web design instead?
This will transform your current website in a way that it can easily be accessed on a mobile device. It’s a two-in-one solution for less the price. Consider it as one of your options! Proweaver will help you get started.
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It needs lower maintenance
Are you still stuck with running two separate sets of your business website? Well, you don’t have to do that anymore. Replace the mobile and desktop versions of your site. Use a responsive web design instead.You will have fewer things to worry about with this design at work. Web developers will only have to check and maintain one website. That means, there will be fewer chances for it to crash or have problems too!
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It enables easy analytics reporting
Do you run separate mobile and desktop websites? Then, you probably track down which portals are effective in client conversion manually. It’s a painstaking task that requires several hands on deck.
Analytics reporting with a responsive web design is a whole lot simpler. You won’t have to engage in manual tracking. Taking care of your analytics report is as easy as installing a plugin. You can also use a couple of tools available online.
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It diminishes duplicate content
If you have two versions of your website up and running, there’s no doubt that you have a duplicate of your content.
Is that a bad thing? Yes, it is. Leaving duplicate content unchecked can lower your search result ranking. Search engines get confused about which version of your content is more important.
Don’t want that to happen? Well then, you should get ready to create two separate campaigns, as well as SEO strategies, for each version of your site. Of course, this means that you need to spend extra time and money to make it work.
As a temporary solution, some website owners use a canonical tag on the mobile version of their site. This functions by redirecting users back to the desktop version of their website.
Yet, the results aren’t always positive. If anything, it prevents the mobile version of their site from ranking. What a headache, right?
You can avoid all that blunder by making use of a responsive web design instead. One quick overhaul is all it takes for you to solve all those problems!
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It encourages social sharing
How much time do you spend on your phone to browse through social media? A couple of minutes? Some hours? Point is, a good majority of people use their mobile devices to check their social media accounts. What happens when they are not on their social media accounts? They browse on other sites before returning to the same platform.
This acts as your window of opportunity for growing an online presence. If your business website is optimized for mobile use, that’s a good thing. Web visitors would be more inclined to share your content.
More shared content means more inbound traffic. So, switch to responsive web design as soon as possible!
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It promotes better backlinks
If you make use of SEO, then there’s a good chance that you’re familiar with backlinks too.
Backlinks are important. They tell search engines that other sites consider your content as a good source of information. In effect, this raises your ranking in search results.
Where does using a responsive web design fit in all of these? Not having a responsive web design discourages other websites to link back to you.
Why? Think about it. Linking your own page to a website that can’t offer a good user experience is a bad idea. Without a doubt, it will affect your online reputation as well.
All in all, a responsive web design makes a great option. It can boost loading speeds, user experience, and client conversion. Plus, it’s a more cost-efficient solution over having two separate websites. Best of all, it can be maintained without any fuss.
Would you like to try a responsive web design out for yourself?
Proweaver has a team of specialists that can take care of the task for you.
Our web designers are well-experienced. They have worked on business websites in varying industries. You have nothing to worry about.
Feel free to check out our website if you’re interested in seeing what we’re capable of. We’ll gladly provide you a FREE mock-up sample of your business website upon request too!
Apart from handling a responsive web design, we can also provide you with content. And by that, we mean not just any content either. Our creative writers are well-versed in making posts and different kinds of write-ups. They can relate and coincide it with the nature of your business with ease. Of course, you can also ask us for a FREE sample of the content we make!
Everything you need to begin and keep your business website going is right here. Reach out to our representatives and discuss your options!