With the change and evolution of modern technologies, marketing strategies have drastically changed the way businesses operate today. Before, small, medium, and large businesses merely relied on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising, for customers to find them. Now, businesses are doing everything they can to impact and drive customers offline and online. Some are even changing their business models to an online one using digital marketing strategies with the use of digital technology. This is to create brand awareness and capture a growing and very lucrative online marketplace.
What about you?
Have you taken advantage of digital marketing strategies in your small business? If not, you could be losing a large number of your target customers from knowing your brand, products, and services.
What are the Digital Marketing Services?
Digital marketing, also known as Internet marketing, is an impressive tool that uses online, mobile, and in-app techniques to reach customers. Digital marketing is more targeted, measurable, and interactive. It offers business owners the best chances for competition, survival, and business growth.
There are some of the various methods under the spectrum of digital marketing:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Content Marketing
- Social Media Marketing (SMM)
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
Why Choose Digital Marketing Services for your Business?
There are so many reasons why you should invest in digital marketing strategies and consider the global marketplace of prospects online. Digital marketing can help you determine which online platforms can be used to help grow your business, generate leads, and convert interest into customers without spending millions.
Check out these digital marketing statistics to get an overview of how digital marketing can help you grow your business exponentially:
With the increasing accessibility of the internet, according to statista.com, the number of social network users worldwide from 2017 to 2025 is ascending every day. As of 2017, approximately 2.86 billion people are on some type of social media and this will increase to almost 4.41 billion in 2025.
Search Engines drive around 93% of all website traffic, and nearly 75% of all searchers click a link on the first page of their search results, according to HubSpot.
According to the ROBO Economy, 82% of people use their phones to do an online search before they decide to purchase from a store.
A study from Kibo Software Inc. finds that online shoppers are 80% more likely to visit a brick-and-mortar store if they can check their inventory online.
64% of customers with a brand relationship claim aligned values as the reason, according to Harvard Business Review.
With these statistics, you can benchmark your efforts and see where you need to invest more time and resources to ensure your marketing campaign’s success.
Why Is Digital Marketing Important?
Digital marketing is critical to today’s marketers as more and more people are spending more time than ever on online channels. Furthermore, many businesses are embarking on the digital marketing era to derive more granular insights and create more personalized customer experiences.
So, how exactly can digital marketing services help you achieve desired results?
Top Reasons Why You Need to Invest in Digital Marketing Services
It Helps You to Know Your Target Audience
The beauty of digital marketing is that it allows you to target the right audience. In fact, it is considered the highest personalized form of marketing. Through digital marketing, you can reach a target audience across multiple devices, such as computers, tablets, and phones.
So, how do you find the target audience in digital marketing? There are countless platforms to reach consumers in the digital sphere. These include search engine optimization, social media, and email.
You can provide ads while they’re using apps or playing games on their phones. You can further get to know them and their pain points using social media or through email. Even just posting a poll on your social media platforms can help you start a conversation or run a survey to gain insights. All these interactions are result-oriented and help you build an even better understanding of your customers and achieve predetermined goals.
Find Out What Your Competitors Are Doing Online
For your small business to be successful, you need to pay attention to what your competitors are doing and learn from them. And this is one of the benefits of digital marketing. Using these strategies, you can look at what your competitors are doing online and get some idea of what is and isn’t working. You can know what kind of content they produce, such as blogs, articles, or video content.
One way to find out about how your competitors communicate their brand and what makes them unique is through conducting research. You will be able to know what platforms they use and the strategies they use to drive traffic.
Here are great online tools that can help you do this:
- Semrush – for keyword ranking and keyword traffic
- Ahrefs – for discovering competitors’ most linked content
- Moz – another platform for keyword ranking
- BuzzSumo – to track popular content types and influencers
- Google Alerts – for tracking mentions of any competitor your choose to track
- Ontolo – for backlinks and content marketing
You can research other awesome tools that will allow you to get customer insights, target them better and convert them. Then, infuse them into your personal development and content marketing.
Building Your Relationships and Your Reputation
Digital marketing can help your small business to attract more customers by building your relationships and reputation. With digital marketing, you can start with the aim to gain the maximum possible clicks to your websites and marketing platforms. You can do this using content marketing, providing helpful information to get people to notice your brand.
Gradually, more people start to recognize your brand. The interaction between you and your customers will increase, building your reputation with it. With that, make sure you offer them the exact thing they are looking for so your brand reputation will increase. You can also respond to complaints, solve problems, answer questions, and manage the crisis, winning the trust of your customers. That trust can turn into customer referrals. Your customers will share their delight with friends and family, telling other people about their experience with your brand, product, or service. This will open new doors of opportunities for reaching bigger markets and attaining business growth.
Letting Customers Come to You
Digital marketing can help your small business be accessible to the people you’re trying to target. Online marketing can reach well beyond your locality and across seas and countries. This strategy can help your small business open even when you’re not. Through chat box features on your website, customers can contact you day or night. This means that customers and prospects can send you questions about their purchases.
With this, you can also send clients regular communication, such as email newsletters. Also, make sure to respond to social media comments, emails, and voicemail messages promptly.
Making Marketing with Less Money
Digital marketing is one of the cost-effective marketing strategies out there. It does not require huge investments, becoming a ray of hope for small businesses.
Advertising online will allow you to refine your target audience without breaking your bank. Through social media, you can attract audiences that have an interest in your brand even on a budget.
So, select the platform that will work best for you and your brand. Make sure to research the functions of each social channel. See how it would effectively help your small business spread brand awareness. You can also check out a guide on social media demographics to find one that matches what you’re looking for. Then, run some simple tests to see how messaging and content works.
It Can Generate Better Revenue
A successful digital marketing strategy gives more conversions, delivering lots of profitable leads and revenue. According to Google, companies using digital strategies have 2.8 times better revenue growth expectancy than those that don’t.
Utilize digital marketing techniques to have better chances of expanding your workforce and business. With these, you may be able to open doors to better and larger markets both locally and abroad. Make sure to use a combination of content marketing with other marketing strategies, such as email marketing to bring a high response.
If you need help on how to engage customers with your brand, talk to one of our Digital Marketing Specialists. We will help you create a unique strategy that will set you apart from the competition.
Helping You Get Updates On Trends and Technologies
With this fast-paced world, new and exciting developments are always on the go. Digital marketing helps you keep up with the trends, which is crucial if you want your business to stay afloat and keep its competitive edge. Trends in the digital world offer new insights into how you can effectively communicate with your audience and sell products in the modern landscape.
With the help of an expert digital marketing agency, you can stay updated and offer you an amazing result.
Catering to the Mobile Consumer
According to statista.com, as of January 2021, there were 4.66 billion active internet users worldwide. With these, 4.32 billion people have accessed the internet via mobile devices.
Digital marketing campaigns also cater to mobile consumers. It reaches a target audience on smartphones, tablets, and other mobile devices via websites, email, SMS and MMS, social media, and apps. This paves the way towards achieving better growth and faster expansion for small businesses.
Delivering More Conversion
More conversion rates mean more leads, and more leads mean higher revenue. With a successful digital marketing strategy, you can definitely achieve this.
So, streamline your digital marketing campaigns towards conversion optimization to measure your online success. The percentage rate of incoming traffic that gets converted into leads, subscribers, or sales can help you determine which areas in your business to improve. Make this a top priority above everything else.
Getting Ahead of Your Competitors
According to the Content Marketing Institute, 76% of B2C marketers and 88% of B2B marketers are currently using content marketing strategies. Furthermore, E-Marketers forecasted an increase in digital ad spending to reach $23 billion by the year 2020. This indicates that digital marketing is here to stay.
With these statistics, you need to reach and engage consumers through digital marketing. Invest now and integrate digital marketing tactics into your company’s overall marketing strategy to keep up and get ahead with your competitors.
Every business needs digital marketing, especially in this digital world. Digital marketing has the power to grow your business faster than traditional marketing techniques. It allows you to boost your small business website and help your business grow and scale.
Achieve your goals by developing an understanding of digital marketing and investing in it to create a positive impact on your business. Use the internet to your advantage.
Get Started Today Here at Proweaver
So, if you are looking to develop a website that can generate leads or want to set up a Facebook campaign to see the results, we are ready to help. Whether you are a small business offering local goods and services or you are looking for a way to reach consumers on a limited budget, we can create a personalized digital marketing strategy for you that best suits your interests and budget plan. With us, you can get started with your campaigns almost immediately and see your campaigns live within weeks after creating a strategy. Learn how we can put our digital marketing expertise to good use for your business.
If you need more information, please feel free to contact us at +1-877-216-0852. Our friendly representatives are ready to help you discover the power of these online marketing tactics. Have a better opportunity to sustain, compete, and grow.