Guess who is riding on the stories trend, too?
That’s right, Google, itself, has also created a way for website owners to create stories for their business. Google is developing its very own Google Web Stories, wherein businesses can post short video content on their websites, without using social media websites, like Instagram, Snapchat, and Facebook.
The Creation of Story Ads as an Alternative to News Feed Ads
Did you know that when Instagram first created Instagram Story, advertisers were excited to see a new medium for presenting their products and services? What’s great about Story Ads is they’re more immersive and that they can help you advertise your product to your specific target market.
Since Instagram Stories had been released, users have been maximizing its features and going through the feature at the top of their app as it provided them with short, entertaining, and often informative content with simply a quick tap or swipe of their screen.
What’s the Story on Google Web Story?
Google Web Stories is a new kind of Accelerated Mobile Pages (AMP).
According to AMP, Web Stories are immersive fast-loading and full-screen experiences for users. It helps them create visual narratives with tappable interactions and engaging animations.
The advantage of Web Stories is that it provides content publishers with a mobile-focused format for delivering information and news as tap-through stories in Google’s search engine. It’s also an excellent way for publishers and advertisers to present new products or services to their unique audience on the web through immersive experiences.
Advertising Using Web Stories
Story Ads can be a great way to advertise to your target market using visual-rich stories that match your business’s brand.
Publishers can now monetize Web Stories through Google Ad Manager, Google DV360, and affiliate links. However, for affiliate links, Google recommends that you only use one affiliate link.
However, this is only the beginning of Google’s development in making Google Stories more accessible and more advantageous for advertisers and publishers in the future.
What Are the Other Benefits of Google Web Stories?
Google Web Stories provides lots of great opportunities for online marketers to enhance the way they interact and provide information to their target market. Despite having only space with 10 words, a few seconds, and 4-30 pages of stories, you can make the most out of these limits in a creative way. Here are some of the other benefits you can get from using Google Web Stories:
Easy Content Creation
Flexibility in Producing a Wide Range of Content for Your Brand
Web Stories has preset templates you can edit to fit your brand, standardized UI controls, and components you can use to share your content on other platforms. They also have features, which makes it easy for you to add follow-up content as well.
Shareable and Linkable Content on the Open Web
Since Web Stories are content published on the open web, it can be shared and embedded across different sites and apps without being confined into a single ecosystem. This is unlike stories you post on social media apps wherein you can only share it from one social media app to another.
Track and Measure Engagement
To check how your Web Stories are faring online, you can track and measure your engagement as it supports analytics and bookend capabilities for viral sharing and monetization.
Quick Loading Times
We all know that slow loading times can dampen the online experience. That’s why quick content should also mean faster loading times, and you can expect such from Google Web Stories.
Great Advertising Support
Monetize your Web Stories through immersive story ads and affiliate links. Stories are a great way to reach a new unique audience within a storytelling experience.
How Does SEO Come into Play with Google Web Stories?
Since Web Stories will be displayed on the search engine results, you might be wondering, “how does SEO come into play?”
What makes Google Web Stories unique from other Stories from social networking sites is that Web Stories are still webpages.
They have their own URL
They can link out to other web pages
They are linkable
They appear in search results
So with this, you can do all the SEO things you typically do on your web page to your Web Stories.
Since Web Stories are still relatively new to Google, there are no specific SEO guidelines that will cater to how they rank Stories on the search engine. However, here are some common ways you can optimize its visibility:
- Since Web Stories have a built-in mechanism to attach metadata to a story, your Stories must follow Google’s metadata guidelines. At the same time, include all the title, description, OGP, and Twitter card markup you would add on the other pages of your website.
- Integrate Stories into your website, like linking them to your homepage or other pages of your website that relate to the content. Linking stories to your site or other sites improve discoverability.
- You don’t have to indicate in the URL of your story that is using the Web Stories formal or AMP Stories technology.
- Best practice in image use is still a must in Google Web Stories. Don’t forget to add “alt” text to optimize the accessibility and indexability of your content.
What’s Next for Google Web Stories?
There is great potential in the growth of Google Web Stories. Developers are continuously working to ensure that it becomes a great tool online marketers can use to provide relevant information through creative ways on Google’s search engine.
To make Web Stories more interactive for users, the developers are working to create a poll and quiz feature for Google Web Stories – something advertisers and publishers can look forward to for their marketing strategies in the coming years.
Do You Want to Be the First Few People to Add Web Stories to Your Website?
WordPress now has a beta plugin for Stories, making it easier for advertisers and publishers to create their snackable content on Google’s search engines if they have websites run on WordPress.
Do you want your website to have content for Google Web Stories? Let our team at Proweaver help you make it happen.
Proweaver’s team of web designers, web developers, and SEO team are well-equipped with the skills and knowledge on up-to-date online marketing strategies, including Google Web Stories. We work with you in creating quality content that will help you acquire more leads, generate more conversions, and ultimately increase your revenue.
If you want to know more about the services, don’t hesitate to reach us through our hotline at +1 (800) 988-3769.