So much has changed in 2020, especially in the healthcare sector. While COVID-19 did bring with it devastating instability in our health, economy, and everyday lives, it also made people more conscious about their safety and well-being. As a result, this made healthcare marketing even more prominent and in-demand as people seek the digital landscape for easily accessible resources and information about precautions, preventive measures, and health advice from professionals.
For instance, telehealth has been on the rise and became the fastest-growing integration in the healthcare industry. Coupled with the latest trends and innovations of digital tools and platforms, telehealth led the revolutionary changes in healthcare that will certainly stay and make a lasting impact even in the future.
The global impact of the new coronavirus has made healthcare on top of the minds of every person. That is why it is high time that healthcare marketers should leverage the digital landscape to make information and services easier to access for future clients. Here’s what you can do to make this possible.
Invest in Digital Marketing Activities This 2021!
Expanding the reach of your medical practice to even more patients should be among your top priorities this year. Healthcare has always been a competitive industry. And with so much competition, you will need to stand out. So, make use of this opportunity to leverage ads, social media, website strategies, analytics, and many more as people become even more invested in the online scene.
To get you started, we have compiled some top digital marketing activities for healthcare businesses. Check out the list below and invest in strategies that will best benefit your budget, location, and target audience:
Focus on local SEO
At present, “Near Me” type searches are increasing due to people looking for credible healthcare facilities in their community. This is where Search Engine Optimization (SEO) comes in handy. Local SEO involves creating keyword lists that are specific to your area. For example, if you have an urgent care clinic located in New York, then a potential localized keyword could be “Urgent Care Clinic in New York.” Website contents and blog articles should also be optimized to make them more searchable for your potential clients.
Promote your medical practice on social media
For any type of business, including healthcare, social media is a powerful digital tool. Millions of potential clients are waiting to hear about the services you offer. And since the healthcare sector caters to the public, it is only logical to engage patients on their preferred digital platforms. Utilize Facebook, Twitter, Instagram, and many other social media platforms to pose questions to your target audience. Share interesting health tips, advice, or nutrition facts. However, keep in mind to always ensure that your posts are relevant, timely, and factual.
Get client reviews
In order to have your future clients’ trust, building a good reputation is important. After all, we’re talking about healthcare. Your patient must know that you are a reliable provider before making critical decisions about their health or asking for professional advice. So, to gain your patient’s trust, integrating a client review platform on your website will definitely encourage future clients to drop by your clinic or schedule a consultation. Negative reviews, on the other hand, will also help your business identify areas that you will need to improve.
Make content king
To promote the healthcare services you offer, making your website and social media content relevant, engaging, and client-focused is key. Since you are in the healthcare business, most of your potential clients will probably look for content related to treatment, diagnosis, nutrition, and rehabilitation. So, keep in mind that when creating content, make sure that it is well-researched and well-referenced. Clients are likely to get more engaged with content that provides them prompt answers. Hence, creating short and simple explainer content is highly encouraged for healthcare businesses.
Create a dedicated website hub for telehealth
COVID-19 made telehealth even more prominent last 2020. And it will probably still be one of the most in-demand healthcare services this 2021. Patients who are looking for healthcare options that allow remote access are opting for telehealth or telemedicine. If you operate a healthcare facility or clinic, you might want to consider venturing into telehealth. Create a website page dedicated to this service and make it informative and easy-to-access. Adapting to these changes in the new normal will not only benefit your patients but your business as well.
Make use of landing pages
If you want to focus on a specific healthcare service or product, then leveraging landing pages will do the trick. Landing pages are essential in providing snapshots of certain services that you want to promote more on your website. When creating one for your website, include the product or service description, as well as special discounts if you’re planning to have one. Make it into a compelling call-to-action that will encourage your clients to contact you for details.
To Wrap It Up
With everything we’ve all been through last 2020, more and more people will likely become conscious about health and safety this 2021. Of course, they will definitely turn to the internet to search for medical advice, doctors, treatment, or health tips, among others. So, make sure you keep up with the demands, as well as the competition, by leveraging on digital marketing activities and strategies that will best help your healthcare business grow and skyrocket your digital footprint. Don’t forget to also consider patient experience and needs. Knowing what your future clients are looking for will aid in improving your marketing strategies.
Ready to elevate your digital healthcare marketing? We can help.
Proweaver has been helping thousands of businesses, including the healthcare industry, to grow their presence in the digital landscape. If you need help with Digital Marketing, Search Engine Optimization, and Social Media Management, among others, contact us now at +1 (800) 988-3769. We look forward to helping your business grow!