Only a couple of months left until the end of 2020. This year, we’ve experienced a pandemic that changed the way we live our lives and run our business. Many industries have opted to switch up their business model and maximize the use of the Internet and their websites to cater to their target audience. This limits physical interaction between businesses and consumers to maintain social distancing, but it also enhances convenience for both the business and the consumer’s side as well.
With everyone adapting to the “new normal,” most users are now relying on online businesses for their needs. Do they need food? They can use an application to have their food delivered at home with a few taps on their phone screen. Do they need to meet with their physician? They can go through Google to find numbers of the nearest clinic, or they can make use of Telehealth services. Students are now even participating in online classes to ensure their safety during the pandemic.
Now, the Internet has become a necessity rather than a mere privilege in our daily lives. For businesses to stay ahead of the game, they need to ensure their online visibility through having their own website.
Your Business Website Is a Building in Which Your Customer Enters
In this era wherein we rely on Google to search for what we need, you could say that Google’s search engine is a road you go through to find the store or restaurant you are looking for. These stores or restaurants can be compared to your website. So if you have a well-designed website that’s mobile-friendly and user-friendly, then you can guarantee more and more people visiting your store or website.
If it’s not appealing or you don’t have a website to begin with, then your brand name won’t be visible along the road or in this case, Google’s search engine. With that being said, in this landscape of digital dependence, your business must have its very own website.
What Businesses Should Have Their Own Website in 2021?
As 2021 inches closer, we’ve provided a list of some businesses that may want to start creating their own website. This is so they can expand and do cost-effective marketing through SEO and social media, as well as provide information about their services without physical contact with their clients or customers.
Home Care and Home Health Care
Home care and home health care are both growing industries, especially with more seniors wanting to receive care in their own homes. According to research, the aging population now opt for more patient-centric healthcare services, which, in turn, increases the demand for healthcare workers and agencies.
Also, due to the pandemic, more and more individuals have seen the benefits of home care and home health care and have opted to hire caregivers to visit their homes instead. Hence, there has been an increase in demand for the industry. In addition, senior centers are now relying on home care businesses to aid them with staffing problems as more facilities are facing staff shortage due to the effects of the virus.
With all this, you can see the advantages of running your own home care business. Planning, preparing, and running your own home care or home health care agency will take a lot of work. And with that comes marketing as well. One of the most cost-effective ways to market a home health business is to create a website.
Through a website, potential clients will know what the business can offer, how they can contact the service, and other important information like insurance and policies. Now more than ever, home health business owners need to maximize the use of websites to reach their prospects and serve them better.
Mental & Behavioral Health Care
According to market experts, the global demand for behavioral health services is growing due to the increasing prevalence of mental disorders and rising demand for behavioral health treatment. With the efforts of advocates spreading the awareness of mental and behavioral disorders, countless people have seen the importance of getting professional help for their issues.
With the rise of the demand comes more businesses. The movement of acknowledging the importance of mental health is not over, and a lot more people still need mental and behavioral health professionals but have not been diagnosed nor received the treatment that is right for them.
If you’re starting out your mental or behavioral health institution or if you have not expanded your reach to the online market, now is the time to do so. Having a website for your mental or behavioral health business will not only help meet the demand of a growing market, but it also makes an impact on the lives of more people.
Creating a website for your institution would not only be a place wherein you provide information about how you can help patients, but you can also offer users useful details about their condition through blogs or video content. It’s also a medium where you can reach out to them or vice versa with ease.
Developmental Disability Care
Although the market has seen a decrease in people opting for residential developmental disability care due to the COVID-19 pandemic, there are still individuals who require constant treatment for their developmental or intellectual disabilities. This includes adult day programs and therapies to improve their ability to physically function.
Now, with the Internet, professionals can interact with their patients online for better outcomes. What better way to promote your service and engage with them than through a website. There are many ways for professionals to make use of the Internet, particularly for your website, to help people with developmental disabilities and their family caregivers.
You can provide informative content to caregivers on how they can assist their loved ones with developmental disabilities at home. Also, you can offer an outlet where you can engage with your target audience by either providing your contact information or having them share their experiences in a portion of your website. Whether you create your own website or you have someone do it for you, it has to be user-friendly for those with developmental and intellectual disabilities.
If you want to know about creating an ADA-compliant website, feel free to talk to us to know more.
Non-Profit or Charity Organization
Are you planning to start a charity? Or do you already have a charity but do not have the resources or funding to put your programs into action? Then, why not build a website for it?
Although social media can play a big part in sharing your cause, having a website for your charity or non-profit organization boosts your legitimacy. It gives your donors and prospective partners information about what you stand for, where their money is going, and how are they able to participate in your cause. GoFundMe and Change.org can only do so much when it comes to informing your prospective donors and volunteers about what you do. If you want to make an even bigger impact on the world, you can do so by having your own website.
Not only that, but it also helps you build a relationship with your potential advocates and volunteers. Having a website plays a significant role in promoting your organization and cause beyond peer-to-peer referrals. When you have a website, instead of just relying on social media, users can find you on the go.
Of course, your website should be well-designed and well-thought-out so that you can make an impression on your potential donors. If it’s not user-friendly or it looks like it hasn’t been designed for years, it will undercut your real-world accomplishments and goals and could reflect badly on your organization. With a professional-looking website, excellently implemented SEO strategies, and strong social media presence, you’ll not only get more people on-board with your cause, but you’ll ultimately make a huge impact on the world we live in today.
According to experts, telehealth services are expected to increase by 9.7% in 2020. But with the recent health crisis, more and more healthcare professionals are now encouraging patients to switch to telehealth services for primary care and other healthcare specializations. Are you planning to switch to telemedicine for consultations? Then, having your own website is an absolute MUST. You need a place where your patients can easily know more about you, your practice, and what you offer. They also need to know how they can contact you or how they can schedule an appointment.
Some telehealth websites might even have special features on their website wherein they can do consultations with their patients without using external tools. However, video conferencing tools, like Zoom and GoToMeeting, are not uncommon for telehealth services. Most of the time, telehealth professionals prefer to use these video conferencing tools and even secure file sharing applications for a more cost-effective way to communicate with their patients.
If you’re planning to switch your practice to telehealth or have a telehealth option available for your patients, then make sure to have a well-designed, user-friendly website your patients can easily go through.
Tax and Accounting Services
Most of the time, small businesses want to outsource their accounting and tax services. Some individuals want an independent accountant to prepare their taxes for them. Hence, there is an increase in demand for tax and accounting businesses.
According to business experts, the accounting service industry is expected to continue a strong demand over the next five years as overall business activity improves following the subsequent recession due to the pandemic. With this, your business has the opportunity to gain momentum and build your presence to get more people to know about your services.
However, don’t simply rely on your connections to get your foot on the door.
Nowadays, people search for what they need on Google. And when you have your own website, you can get more people in your area to know what you do and how you can help them. Having a website for your tax and accounting services allows you to convey to your potential clients what makes you stand out among your competitors. With a professional, high-converting website, you’ll build the trust of your clients and prospects, increasing leads and revenue.
Business Consulting Services
As the economy starts to gain traction, businesses begin to reconstruct their organizations and marketing strategies to adapt to the “new normal.” With that, many businesses turn to professionals both for market analysis and business operations to determine how they can ensure their company goes smoothly through the transition. If you’re a business consultant, now’s the time to boost your online visibility, not just through LinkedIn but also through your own website.
Your website is your own online business card and more. Now that we can’t even hand out physical business cards since we’re trying to limit our client’s exposure to viruses, having a website is a much more convenient and safe way for them to get to know you. Not only that, but like any other business with a professional-looking website, it can also maintain client loyalty. Internet engagement through your website can improve their experience with you as a client, and this, in turn, builds trust and even more referrals.
These are just some of the industries that could benefit from a website this coming 2021. Of course, with more businesses emerging to meet a group of individuals’ specific needs, having a website helps them get their business out there in the world, expanding their client or customer-base and making interactions and transactions more convenient for both parties.
Start Boosting Your Digital Footprint by Having a Website Built by Proweaver
When you build your website with the help of Proweaver, you get a team of professionals working on the design and content of your business that will fit your unique brand. Our graphic design, web development, and online marketing teams work to ensure you get a professional-looking website that will help you get the traffic and conversions you need to achieve business success.
We are simply one call away. To know more about our services, feel free to contact us via our hotline at +1 (800) 988-3769. We look forward to being your partner in online marketing.