In this day and age, most marketers will tell you to make your name known online, so you can attract more of your target market. Although this is true, you should also be strategic with the website design for your business. That way, not only will it increase traffic, but it will gain you more conversions as well.
How Important Is the Website Design in Online Marketing?
Your business website helps in making the first impression on your target audience.
It must showcase your professionalism and expertise in a specific industry. That’s why it’s up to your website design to present all of this when a user visits your page. Website design encompasses many elements, including the webpage layout, graphics, color scheme, font, and content. All of this must create an impression on your target audience.
Therefore, you need to strategically plan out its design for optimal user experience.
How Do I Know My Website Design Is Right for My Small Business?
There are many factors you should consider when creating your small business’s website design. Don’t think that simply putting up a website without having all the elements you need is going to get more people to purchase your product or work with you. Unfortunately, it doesn’t work that way. With many businesses selling their products and services on the Internet, your small business needs to step up.
Not only should your small business have what it takes to compete with other small businesses online, but you can even create a website design that can compete with big businesses in your specific industry.
With the right planning and the right help, you can gain more traffic and even increase your revenue.
When in the process of developing your website design, make sure that you can answer the following questions:
Will It Address the Needs of My Target Market?
The purpose of your website is to connect with your target market online. Your potential customer probably wants to know more about your business, what services you offer, and the likes from your website. You might even serve your potential customer online if your small business extends to e-commerce.
That’s why when you create a website design, you need to make sure that the text, functionality, videos, images, and more serve a purpose to your target market. It should be able to address the problem they have when they clicked on your website.
Does It Represent Your Small Business’s Brand Identity?
When you plan out your website design, make sure it presents your small business’s unique brand identity, what sets it apart from the rest of the competition. That way, your potential customers can identify your business and remember it in the long run.
Every webpage, graphic, or text content should relay the message you want to tell your potential customers and how you want your business to be perceived by them.
Is It Cohesive with the Other Collaterals for Your Small Business?
When you put your business cards, store, and products all in one line, will it all look like it came from the same business? It must be cohesive with all the other collaterals you have prepared for your small business. When they see your brochure, store, social media, and the likes, they must be able to identify your business as one brand and distinguish you from the rest of your competition.
Will the User Experience Fit Your Specific Target Market?
User experience is crucial when it comes to website design. It is one of the things that keep your potential customers coming back. According to Statistics intentional and strategic user experience has the potential to raise conversion rates by as much as 400%. So if you don’t consider it one of the biggest factors in website design, then you’re missing out on great potential.
One way to know if your website design can offer an excellent user experience to your potential customer is to (again) do your research and know what they want. Target a specific age group and bracket of people to know what they’re looking for in a website specifically for your industry. From there, determine what functionalities would keep them on your website longer. That way, you can reduce bounce rates and rank considerably high on search engine rankings.
Will It Reach the First Page When Users Search for Relevant Keywords in Your Specific Industry?
Your design will rely on the images, colors, and layout of your website. But it also relies on the text content and how you distribute relevant keywords to your website. SEO through the use of keywords that are relevant to your certain business is crucial as it is one of the key factors in making your website more visible on search engines.
Even with impeccable design and user-friendly features of your website, it may all be moot if your potential client can’t even find it in search engines. So, make sure that you strategically use keywords that are relevant for your industry, incorporate them on your website appropriately, and update them regularly, so you can stay ahead of the competition.
Will It Get More People to Visit Your Website and Even Return?
Accumulating more visitors and retaining happy customers are crucial aspects for any business. That also holds true when putting up your website. If you can’t get more people to visit it or have previous users come back and use your website, this could affect your searchability on search engines, as well as your revenue.
A great user experience equals great customer service, so you should make sure that you’ve created a website design that will help elevate your small business.
Any business can create its own website. However, the real challenge is creating a website that fits the owners’ business and their customer’s unique needs. That’s why asking the right questions and planning out their business website is crucial, so they can get the results they want out of their website.
User experience can go a long way. So business owners need to do thorough research on their target market to know what their market is expecting out of their website, understand how they can keep their potential customers, and see an increase in traffic and a reduction in bounce rates.
How an Experienced Online Marketing Company Can Help You with Website Design
Do you need help in building a custom website that’s right for your business? Proweaver has helped numerous small business owners create websites that represent their business’s brand online. We’ve helped them create an identity that’s unique among their competition and aided them in gaining the leads and conversions that generate revenue.
We have professional designers, web developers, content writers, and online marketing specialists who work closely with you in ensuring you get a website design that addresses the needs of your potential customers.
If you want to know more about our services, feel free to call us at +1 (866) 777-8315.