What’s new in SEO? A lot! SEO helps in spreading informative articles and attracting consumers to visit online platforms or purchase products and services. However, while used often, SEO is also constantly evolving, and businesses need to be updated with the latest trends to remain in the competition. Over the years, various strategies and tactics have helped businesses reach more people, expand their business, gain more click-through rates, and rank higher in Google SERPs.
Although adapting to change is critical in any industry, it can also be overwhelming since SEO has changed dramatically! From AI (Artificial Intelligence) to voice search, these algorithms have taken over the world by storm.
We are sure that you have heard about Alexa, Siri, and Google Assistant. Well, these AIs assist users in getting their needed information and support online through voice search.
These are just some of the advancements in the field of SEO. And as the years go by, more changes will arise. So, every marketer or business owner must be prepared to adapt and implement the latest search engine optimization hacks to keep their business afloat.
Let’s take a look at some of the top search engine optimization trends that marketing agencies, businesses, and digital professionals need to keep up with to stay in the competition in 2022:
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Embracing Artificial Intelligence
AI or artificial intelligence has taken over the world. It is evident from all the videos we’ve seen on social media and the reports from news agencies. Also, AI’s impact on SEO has drastically improved how people engage with online materials.
As Amazon, Google, and Apple continuously improve their AIs and digital voice assistants, more people will use AIs and voice search this 2022. As such, brands are exerting more effort in applying SEO insights and creating more SEO-related content to meet its ever-increasing demand.
According to the latest studies, AI is finally able to extract insights from data at scale. In fact, artificial intelligence has shown promising results in the field of creating article outlines, social media, and ad copy, as well as rewriting title tags and so much more. By 2022, marketers may start integrating AI more seriously into their SEO strategy.
What Algorithms Are We Expecting to Excel in 2022?
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MUM
What is MUM?
Multitask Unified Model or MUM is an algorithm designed to be 1,000 times more powerful than Bidirectional Encoder Representations from Transformers or BERT. Google designed this brand-new artificial intelligence system to simultaneously understand and generate forms of information like texts, images, and videos and train it across 75 languages at once. This then allows MUM to develop a more comprehensive understanding of the information and provide relevant answers to complex queries more accurately than the previous AIs.
More than that, MUM is multimodal. This means that it understands and comprehends information from texts, images, and voices to come up with a relevant answer to the user’s query. MUM also has the potential to break language barriers by learning new information from various sources that are not in your search query and bringing that new information to the users.
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RankBrain
Since Google introduced RankBrain to the public and the way this algorithm processes and analyzes data, marketers perceived it to be critical in putting user experience to the next level.
But what is RankBrain? RankBrain is a machine-learning AI that helps Google understand the intent of the search query. In other words, when Google meets a new query, RankBrain will match the query against the user’s intent to procure the best content in the best format and show it to the user.
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Conversational Content Means Business
Do you want to capture the interest of your target market?
Then, creating engaging content is the key. Engaging content pertains to content that contains all the necessary information that answers a user’s query without sounding too formal and tight. The content must be conversational with no formal structure and less emphasis on keywords. Since people are now too inclined with AIs, you should create FAQs and how-to content materials to better capture the attention of your target market.
Should you need help starting with this strategy, adjusting your target keywords based on conversational-based searches and transforming long-tail keywords into queries can help shape your content.
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Longer Content Means More Interaction
How many words should be in your post/blog?
Generally, content with 3,000 words or more generates more traffic and shares than those with less. Although 3,000 words may seem a lot, if you make sure your content contains valuable details that are useful for your users, your users are more likely to spend more time on your website and increase your website’s value to your users. Longer content is also a sustainable form of marketing as you get to retain consumers who browse through your website from time to time to get the information they need.
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Learn to Be Mobile-Friendly!
How can you improve page and user experience?
Mobile phones are the handiest gadgets we often use to browse on social media and search engines like Google. 75% of internet users access the internet solely through the use of mobile phones in 2025, according to Consumer News and Business Channel. That is why marketing agencies, businesses, and digital professionals must optimize their content through mobile indexing and mobile-friendly tactics.
With an optimized, mobile-friendly website and content, your website will outrank other websites. This is because users will more likely click on your website link, increasing your click-through rates and overall visibility and accessibility.
With higher click-through rates comes more traffic. With more traffic comes more possible conversions and higher organic clicks. Ultimately, with higher organic clicks, traffic, and conversions, your website will rank higher in Google SERPs! The higher your rank on Google SERPs, the more chances users will visit your website.
More importantly, ensuring a mobile-friendly website and content improves your users’ web experience.
Remember that in making a mobile-friendly website, your website must have these characteristics:
- Dynamic Design
- Mobile Subdomain
- Responsive Design
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Follow Google’s EAT Principle
What is it? And how can it affect SEO?
Google’s EAT Principle is generally about evaluating the overall quality of a web page.
The EAT Principle or Expertise, Authoritativeness, and Trustworthiness came from Google’s Search Quality Rater guidelines, which first launched in 2014 and gradually gained more importance over the years for SEO.
Google developed this principle to ensure that users can access only accurate, truthful, and valuable information. The key determinants of this principle revolve around the expertise of the content creator, the authoritativeness of the content creator, the content, the website, and the trustworthiness of the content creator, the content, and the website. The more a page demonstrates these characteristics, the higher it ranks on Google SERPs.
According to Google, the EAT Principle is substantially crucial for YMYL websites or Your Money or Your Life websites. YMYL is an acronym for web pages that share advice or information about happiness, finances, safety, and health. These include pages for news and current affairs, civics, government, law, finance, shopping, health & safety, and groups of people.
One way to ensure the quality of your content is through buyer personas. Creating buyer personas will help you better understand the type of content you need to write to attract and engage your users, as well as format it in a way that is appealing to your target market. In creating content, always back up your claims with facts and statistics and link them to credible sources of information.
Following the EAT Principle can help you gain more organic clicks and achieve higher overall visibility and ranking in Google SERPs.
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Adding Videos Is Key to Effective SEO
What is the purpose of adding videos in optimizing SEO?
Like AI and voice search, online video platforms like TikTok and YouTube have gained popularity among young and old generations. And a lot of marketing agencies, businesses, and digital professionals have ventured into these platforms to promote their brands, products, and services. This is the main reason why creating optimized video content must be on your list of SEO strategies.
Online video platforms enable marketers and businesses to directly interact with users and expand their reach. In creating video content, marketers should be creative and informative to capture the interest of users. Adding hashtags that are “in” or trending is critical in reaching your target market as well.
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Let’s Go Schema Markups, Core Web Vitals, and Snippets!
What are schema markups?Schema markups are structured data added to the backend of a web page to enable search engine crawlers to comprehend and analyze your website much better. There are different types of schema markups you can add depending on the content of your web page and the industry you are in.
FAQ or FAQ page schema, often added to the backend of your website’s FAQ page, contains frequently asked questions and answers. This can help you generate rich snippets on the search results, which are extremely useful in increasing your organic clicks, accessibility, and visibility to the users.
There is also the Article schema, which is commonly used for pages with news, feature articles, blog posts, or opinion columns, and more. Applying Article schema can help you generate better headline texts and images. Visit schema.org for more information about the different types of schema markups you can use for your website.
What are core web vitals?
Core Web Vitals help improve page and user experience through the combination of visual loading performance (LCP), page visual stability (FID), and page interactivity and responsiveness (CLS). Through this, you can track the performance of your website based on real-life data and enable you to create smart fixes for poor user experience on your site.
What are snippets?
Snippets or rich snippets are key features that help users get relevant information from their query better and much faster, as well as help websites earn more click-through rates and rank higher in Google SERPs. Rich snippets are the added features below the meta description of search results. These include rating, gold stars, FAQs, price, among others.
Schema markups, core web vitals, and snippets are essentials in optimizing your SEO, gaining more organic clicks, and expanding your reach.
Wrapping It Up
Be ready to embrace artificial intelligence and machine learning as these innovations will be more prevalent in 2022. Learn more about MUM and RankBrain and how you can implement them for your SEO.
Create more conversational and less formal & keyword-focused content to engage more users.
Longer content can generate more traffic. Be sure to create longer contents that are contextually relevant and helpful to the users. This can help users get their needed information on one website only.
Mobile-friendliness is an important aspect in enhancing your website’s overall visibility and rank in Google SERPs. See to it that you apply the necessary tools and strategies to make your website mobile-friendly.
Follow Google’s EAT Principle (Expertise, Authoritativeness, and Trustworthiness) to gain more click-through rates. Always back up your claims with statistics and facts and link them to reliable sources.
Add videos on your website or use online video platforms to interact with your target market directly. Add a user-friendly overview of your channel and use a few useful hashtags.
Adding schema markups and applying the core web vitals can help you generate rich snippets. These are all critical in improving user experience, organic clicks, and website accessibility and visibility.
These are just some of the expected SEO Trends that will take the world by storm in 2022. Stay tuned for more updates! Should you need help in SEO Optimization or in building your website, you can always trust Proweaver to deliver excellent results! Contact us at +1 (877) 216-0852, +1 (877) 300-6564, or +1 (866) 777-8315 for more details.
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