Social media is an interactive platform that continuously gains users. Social media users have significantly increased over the past years. It’s projected that the number of social media users will grow even more in the coming years. The young and the old, individuals, groups, and business entities comprise social media users. Influencers and entities offering products and/or services are inclined to create a following, but what will sustain it? Given the current year, surely these social media management trends in 2023 we’re about to disclose to you will help!
First, here’s an overview of what social media is.
Social media is a means of interaction among people. Through this interaction platform, they create, share, and/or exchange ideas and information in virtual communities and social networks.
Examples of widely used social media platforms are Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Users create a profile, add other users as friends, post status updates, and exchange messages. Influencers and entities create pages, and Facebook users can like them. Facebook is only available for users aged 13 and over.
Keeping up with friends and your interests and meeting new people is faster and easier than ever with Facebook. Share updates and your favorite memories, engage with friends and Pages, and stay connected to communities important to you.
Other features on the Facebook app include:
- Backing up photos by saving them in albums
- Buying and selling locally on Facebook Marketplace
- Finding local social events and making plans to meet up with friends
- Following your favorite artists, sports teams, websites, and companies to get their latest news
- Looking up local businesses to see reviews, operation hours, and pictures
- Playing games with any of your Facebook friends
- Using Facebook emoji to help relay what’s going on in your world
- Watching live videos on the go
This social networking/microblogging platform allows individuals and groups to stay connected through the exchange of short status messages.
Follow your interests. Tweet, Retweet, Reply to Tweets, Share or Like—Twitter is the #1 social media app for the latest news & updates. Twitter is your go-to social media app and the new media source for what’s going on around the globe.
Expand your social network and stay updated on what’s trending now. Retweet, chime in on a thread, go viral, or just scroll through the timeline to stay in the loop. Twitter is the modern place for social media news and other news from around the world.
Explore top trending topics in media, or get to know thought-leaders in the areas that matter to you. You can follow and speak directly to influencers or your friends alike. You may be surprised by how many answers back! Whether your interests range from celebrity tweets to politics, news updates, best podcast recommendations, or football, they’re welcome! Every voice can impact the world.
Search hashtags and trending topics to stay in the know. Follow the tweets of your favorite influencers and crime podcast hosts alongside hundreds of interesting Twitter users. Be able to read their content at a glance!
Share your opinion. DM your friends or reply in a thread. Whether you chat privately or go viral, your voice makes a difference. Get noticed. Twitter allows you to find interesting people or build a following of people who are interested in you. Beyond chatting with friends, Twitter allows influencers to build a personal connection with their fans.
You’ll discover something new each time you open the app.
This is a free photo and video-sharing app. Instagram allows its users to apply digital filters and frames and special effects to their photos and videos. Users can also share their enhanced photos and videos on a variety of social networking sites other than this app.
Connect with friends, share what you’re up to, or see what’s new from others all over the world. Explore the Instagram community! Here, you can feel free to be yourself and share everything from your daily moments to life’s highlights.
This is a place where groups of professionals with similar areas of interest can share information. They can also participate in conversations through this site. LinkedIn is the most trusted network and business community.
LinkedIn makes job searching easy. Part-time, freelance, or full-time, local or remote jobs hiring are open. Professionals do so much with LinkedIn. They can build connections with the industry leaders in their communities, growing their network of business contacts. They can follow business news and get insights on salary information, company size, and job responsibilities. With LinkedIn, they can discover a new career.
Create your profile, keep an up-to-date resume online, and highlight your skillset. Apply for jobs using your LinkedIn profile to complete applications. Careers can be found in every field! Start your job search and find the workplace for you. May it be in a welcoming office setting or the comfort of home, there’s a job waiting for you!
This is a video hosting and watching website. See what the world is watching! From the hottest music videos to what’s popular in beauty, fashion, gaming, learning, and news, you’ll find it on YouTube. Explore different topics. Subscribe to channels you love, create your own content, share with friends, and watch on any device.
You can also connect with the YouTube community. Join the conversation with comments and interact with creators and other community members.
Source: Apps on Google Play
Social media is now a part of people’s daily lives. Not only is the number of social media users growing, but also the amount of time they spend using them. On average, people spend more than 2 hours on social media. This data makes social media an increasingly popular channel for providers.
Social media networks have evolved quite far already. From the days of being simple channels to connect people, they are now mediums to share content with each other. With their adoption for business use, commerce has become a vital part of social media platforms.
Learn from Social Media Managers
Social networks are great business engagement tools. But the nature of the two-way, real-time communication these platforms make possible has its downsides. This highlights the importance of proactive social media management.
Know how most social media managers see social media with these principles:
Social media is not just a sales and marketing tool or a broadcast channel. Social media is about building relationships. It’s about conversations, connecting with an audience, and community. Social media not only allows account owners to know what people say about them. It enables them to respond to their audience’s feedback.
Social media managers’ tip: Gain insights first before responding.
Authenticity is key. Providers are tailoring their social media content so that it tells a genuine story and builds their brand’s authenticity. Hard-selling, brand-forward promotions days on social media are over. Today’s consumers are smart. They won’t connect with providers that only talk about themselves and their products and/or services. Consumers are willing to reward businesses that they see authentic and trustworthy.
Social media managers’ tip: Identify your customers’ core values. Share useful information that they can use in their lives.
Be compelling, engaging, relevant, and useful. When customers feel connected, more than half of them are willing to increase their spending on that brand. Customers who feel connected to a brand are valuable in many ways.
Social media managers’ tip: Don’t be afraid to try new things, but think through your plans before kicking them off.
Why the Demand for Social Media Management?
A lot of internet users find out about new products and brands through social media ads. A report revealed that 80% of internet users turn to social media when seeking information about brands, products, and services. Add to that, a big proportion of social media users purchase a product or enlist services after seeing an ad. This makes social media an ideal platform for brand owners looking to build or maintain their online presence.
Expenditures for digital advertising are soaring. Social media advertisements are a big part of it. It’s predicted that the amount spent on social media advertising will surpass the amount spent on television advertisements. In fact, a great percentage of marketers, as per Postclick’s survey, are positive about investing more in social media advertising. Half or more than half of marketing budgets are allocated for social media ads. Statistics show that these ads are bringing in revenue.
Social Media Management Trends in 2023
Social media presents tremendous opportunities, and a number of them are learning opportunities for its users. It’s ever-evolving and fast-paced. So do the demands and expectations of users who look for ways to stand out in its increasingly crowded platforms.
And as we look ahead to the new year that’s about to set before us, providers will need to mobilize. An established social marketing strategy will let them keep up with the shift in the digital world. Investing in your social media presence will remain important to business success.
We know you’re packing things up for a strong year-ender. But have you laid down your brand’s marketing strategy for next year? We’d like to help complete it and turn it into a success. So let’s take a peek at what we will be seeing more in social media in the year 2023.
Providers will be able to provide support to impatient customers through social media.
Today’s customers demand instant solutions to their problems. Speed is everything to today’s customers. Prompt responses for customer marketing, sales, service, or support questions from providers are almost imperative.
This demand for immediate attention will lead many providers to offer customer service and support via social media. What better way to connect to their customers than an already available feature that allows instant back-and-forth communication?
Customers have been using social media to complain to providers. 59% of Facebook users, 34% of Instagram users, and 75% of Twitter users reach out to providers on social media. This was revealed by a 2022 survey. About half of them are reaching out about customer care issues. An estimated 33% of consumers prefer to have a customer service interaction via social media versus email or phone. Moreover, a report by Zendesk disclosed that customer service ticket volume on social media increased from 2020-2021.
Some providers may be quick to think that public complaints brought up on social media are decreasing their value. But many still think of them as opportunities, so they act fast to turn them into those. By responding, providers show that they are actively listening to their customers. It’s also one way of building their customers’ loyalty. What’s more, it’s great public relations when providers respond to customers publicly and help them out. A quick and helpful reply does more good for your brand image than what ads can give.
Consumers have a more favorable view of providers that respond to customer service issues on social media. Social media gives convenience to customers. It allowed them to file complaints remotely instead of traveling intentionally to providers’ offices.
Though, not all providers meet customers’ expectations in terms of response time. But there are still ways to inform customers how long they have to wait before being attended to. Providers can indicate their response time on their social media account’s bio or automated messages.
Encouraging the leadership to have an active presence on your brand’s social media platforms will capture your social media audience.
More and more providers decide to enter a public discourse on social media concerning timely societal issues. This is a bold marketing plan, but providers need to be sincere with their involvement with them.
More than half of social media users, especially younger audiences, support the trend of business activism. They would like to see brands actively engaging with the public on different critical concerns. A 2022 survey reported that 92% of its participants want CEOs to speak out on controversial issues. This is supported by research that shows 38% of consumers said that a CEO’s transparency would inspire brand loyalty. In addition, 32% of consumers would be inspired to purchase from a brand. It’ll help increase the number of customers choosing a brand over a competitor. Recommendations or referrals will also be relatively high with this trend.
So let your leaders discuss current events. Use social media to communicate your authentic brand message and build trust with consumers. Use social media to reiterate your brand’s mission. Humanize your brand by involving it through content on a given issue that your customers are passionate about. These can increase their positive outlook toward your brand.
Social media will continue to be a shopping platform.
Shopping became more virtual during the pandemic, and social media became an increasingly popular shopping outlet. With the swift shift to online shopping comes the wave of customers pouring in.
Consumers are becoming more reliant on social shopping and purchasing features. The number of social commerce customers is forecasted to increase continually in 2023. More and more consumers patronize a shoppable social media page or story.
Instagram is one of the leading social ecommerce outlets as Instagram Shopping is now a part of the app’s experience. 70% of consumers browse through Instagram for products. On the other hand, 90% of Instagram users follow at least one business page.
Facebook did not keep itself silent from the trend. Facebook added Facebook Shops, including Facebook Marketplace and shoppable ads, to its range of features.
Other social media platforms are projected to join Instagram and Facebook soon. As the space for social commerce expands, social media platforms are likely to adapt features for shoppers.
Go where your customers are. Convenience is also now essential. Better yet, get there first and set up your shop. Modern consumers are more informed than ever. They research brands thoroughly. They are influenced by how a brand is represented, customer interaction, and customer reviews. That is why the social commerce approach has great potential. Finding information about your brand on social media helps them make informed decisions and purchase faster.
The use of User-Generated Content (UGC) will grow.
Providers are increasingly incorporating User-Generated Content (UGC) into their social media marketing strategies. UGC is more relatable, helping brands to be perceived as more authentic and socially conscious.
Authenticity is increasingly important to consumers. Their appetite for authenticity is set to dig even deeper. Approximately 90% consider authenticity a factor in their shopping decisions. Consumers find UGC more authentic than traditional marketing. They trust user-generated content more than any other type of marketing content. With this trend, providers will begin to prioritize content that stars real users rather than models. The need for real, relatable personalities and even situations is on the rise.
Interactivity will be a must.
Customer engagement was one thing. Now, your social media audience will want more interactions. Social media platforms are introducing new ways for providers to have a two-way dialogue with their followers. And those who deploy them well will be handsomely rewarded.
These new tools might appear as another thing providers need to worry about. But they can be seen in a different light. Again, social media offers tremendous learning opportunities. Knowing only the basics will leave you behind your competitors. Social channels constantly develop based on user appeal and potential growth. Social media platforms will continue to add features. And they actually present a perfect opportunity to build and nurture real relationships with your social media audience.
This will be a rather lower investment than in previous years when providers need to reply to individual comments. Cite an example. Introducing regular Q&A sessions in stories or reels can be a great way to make the audience feel heard. This is alongside the opportunity for providers to respond to questions that help highlight the benefits of what they offer. Providers surely wouldn’t also want to miss the chance to grow their audience as viewers follow their social media accounts.
Users are becoming critical of the excessive ads on social media platforms. Finding ways for interactivity is an invaluable opportunity to differentiate your brand from others.
Growing engagement is projected to continue to fuel social commerce and generate business revenues. Learning about the new features of social media platforms ensures that providers stay on top of social media management trends. Providers are expected to adapt to ways to tailor their social media strategy around the changes platforms also roll out.
Social media management trends are for providers looking for new creative ways to reach their social media audience. They will surely help brands stand out and increase their visibility, market size, and social media audience engagement.
Social Media Trends Are Changing
Just like any other trends, they constantly do. Trends have small beginnings. This is why you, as a provider, should keep your ears close to the buzz on social media. Watch out for opportunities you can take advantage of. But, providers should also be careful in conforming to them. Focus on trends suited to your brand and social marketing plan, and do them right. You don’t have to do and apply all the trends. Don’t lose your brand identity to trends that come and go. Determine what works best for your brand and audience. Then focus your marketing efforts from there.
Stay on Top of Social Media Management Trends
Proweaver offers a social media management service that is geared toward growing your brand! Lay down your brand’s social media goals, and we’ll provide you with tailored digital marketing solutions to meet them. Hear out the inclusions of our social media management service now. A representative is ready at +1 (866) 777-8315 to explain further details to you.
Now gained confidence in the fast and dependable services of our social media management team? We’ll provide the support you need to stay on top of social media management trends in any season. Get a FREE quote for our customized social media management service for you! Reach our lines at +1 (877) 300-6564 or +1 (877) 216-0852 and stay on top of social media management trends!