So, you’re planning to start a small business or have a business idea in mind that’s only waiting to happen. But now, you’re looking high and low on the Internet for digital marketing search trends and interests that will help you in having a good start.
Starting a small business with digital marketing typically begins by exploring trends of interest within the realm of small business. Looking into the digital marketplace helps track general success patterns and outline traffic growth that can be leveraged in the long run. Analyzing everything from traffic growth trends to current social media interests will give gainful insights into which small business categories will manage to do better online.
Once a startup business finds its niche, its focus will then shift to how to get its first customers through the door.
However, in the past years, we’ve experienced unprecedented changes in how entrepreneurs start and run small businesses and how the new market will receive a startup brand. If you’re feeling a little lost or unsure of what to expect next, Proweaver will help you keep up-to-date with everything you need to know this 2022.
Search Trends About Startup Business and Opening a Business
To better understand the interest of the market, know what business will spike more curiosity and explore any local specifics. Let’s look at some general trends revolving around small businesses and starting a small business.
According to this article, the number of “open business” searches has grown by 21% over the past four years. However, it appears that the desire to launch a new business is strongly influenced by “seasonality” because most searches take place between January and March.
The only exception to this was in July 2020, when the desire to start a business surged compared to other months. However, this surge can be attributed to what is now known as the pandemic effect.
The searches regarding “open small business” on the other hand are consistent but the phase of growth is much faster. The number of searches for anything related to starting a small business spiked by 76% from 2018 to 2022.
From this, we can infer that the actual growth in the number of small businesses and interest in starting them has increased over the years despite the challenges faced during the pandemic.
The Most Popular Business Types
Even while there is an overall increased interest in starting a startup business, not all types of small businesses are experiencing the same level of success. So, if you are still in the stage of deciding the kind of business you want to start, then you have found this blog right on time.
It helps to know the possible future and growth of your business ventures so you won’t have to stumble too low when worse comes to worst. It’s perfectly natural for you to be doing your research, keeping up on trends and what’s new, and trying to prepare yourself for what the future might bring.
Recently, the search volume of the most popular or searched business type shows that almost one-fifth of business aspirants want to open a boutique. Leveraging the customer’s hobbies has been a popular business idea and a constant search trend among entrepreneurs-to-be over the years.
Moving forward, vending machines have also been gaining the biggest traction, as the category placed second among the most-searched small businesses. In half the states in the U.S., coffee shops are also one of the most searched small business categories as it made its mark in the top three. In Montana and Vermont, delivery services have great potential for a business startup as well.
Popular Search Trends Among Entrepreneurs-To-Be
What Are Entrepreneurs-to-Be Most Concerned About When Opening a Small Business?
When you start a business, you will undoubtedly encounter several difficulties and challenges. What does that suggest, then? You will probably end up looking to the Internet for answers to your queries. Hence why the search volume stats can also show you what matters most to business people and what they are thinking of when choosing to open a small business.
Here’s what entrepreneurs like you are searching for on the Internet according to average monthly searches:
- Small business loans
- Small business grants
- Small business administration
- Small business ideas
- How to start a small business
Over the past four years, searches regarding the financial side of things in starting a small business showed the biggest increase in interest. Entrepreneurs-to-be are trying to get all the help they can get by researching grants, loans, and more. Their second concern focuses on business administration.
Do Startup Businesses Worry About Digital Marketing as Well?
No small business, no matter if they’re new to the marketplace, should overlook digital marketing for small business as a way to generate leads and convert customers. The thousands of potential clients waiting for you online are, in most cases, so much more than you’ll ever be able to attract locally or in a physical store.
Moreover, digital marketing allows businesses to reach out to anyone and anywhere since there are no geographical boundaries. This is a marketing advantage that should be taken advantage of by small businesses to reach a much larger market.
We took a closer look into marketing-related queries to see what other entrepreneurs are searching on the web.
The keyword “marketing ideas for small business” receives about 1,200 monthly searches, making it the most popular term in the category. Compared to all the terms connected to administration and operations, this is substantially lower.
However, it appears that interest in all things related to small business marketing has grown over time. As per Semrush’s keyword stats, startup business owners who are concerned about their online presence aim to embrace all the newest trends:
- “Searches for digital marketing services surged by 1,500% (especially fast during the pandemic).”
- “Interest in creating short videos for small businesses grew by 420%.”
- “600% more people were looking up free text message marketing in 2022 than in 2018.”
Top 10 Small Business Site Categories According To Traffic Growth
- Gambling & Casinos
- Online Media
- Media Production
- Consumer Goods
- Food & Beverages
Most of the sites belonging to small businesses were in the positive traffic territory. The pace of growth, however, varies across industries. The average traffic growth across the board was 2900%.
The most significant increase in traffic has been observed on websites related to leisure and recreation. These sites typically invest more in their online visibility, which may be the cause of this growth trend, or it may be a result of user interest and demand patterns.
Top 10 Small Business Site Categories By Share Of High-Ranking Organic Keywords
We’ve explored which small business site categories have the largest share of high-ranking organic keywords.
Online Media: 10,116
Consumer Services: 3,518
Consumer Goods: 3,339
Building Materials: 2,957
Human Resources: 2,145
Food & Beverages: 1,839
The Future Of Small Business
Small business drives 46.8% of private workforce employment and has been the backbone of the COVID recovery. Small businesses are the lifeblood of the U.S. economy. In fact, back in 2021, small businesses made up 44% of all U.S. economic activity. The number of startup businesses is steadily growing over the years and yours could be one of the most successful startups out there!
The digital marketing industry is dynamic and always evolving; trends, technologies, and strategies never remain the same. The last thing you want is for your company to fall behind while your competitors stay on top of the game, which is why it’s crucial that it keeps up with new advances in the market.
But, how can you be certain that you’re up-to-date? Keeping an eye on marketing data is a good method to stay current and stay on top of the newest marketing trends and marketing ideas for small business.
Let’s Delve Into Your Digital Marketing Future
Now that you are well-versed in current digital search trends and have a solid idea of the kind of business you want to venture in, it’s now the perfect time to brief you about digital marketing.
When small businesses first start out, they typically concentrate on figuring out ways to bring in their first clients. They might rely on conventional advertising strategies, such as print ads, coupon mailers, or even outdoor advertising. Some businesses may think that because they provide a high-quality product or service, customers would eventually find them. But that’s not the case for many businesses.
Traditional advertising does bring in customers to their business but there are easier and faster ways to do this to help you save time and effort.
Small businesses will benefit from combining their traditional and digital marketing strategies. Moreover, the global marketplace is a haven for thousands of potential clients and you don’t want to miss out on that.
Let’s examine the advantages of digital marketing and the strategies for using online platforms to expand your business presence.
– Allows you to reach out to customers anywhere.
– It helps get to know your audience better.
– Allows personalization and targeting the right audience.
– It’s easier to communicate with your prospects at every stage of the buying process.
– Save time and money while still reaching more customers.
– Drive engagement and brand loyalty.
– Keep track and monitor responses to your marketing efforts.
When Getting Started With Digital Marketing
If you’ve never used digital marketing for a business before, its limitless prospects may seem overwhelming. The number of platforms and terminology used in digital marketing could give the impression that it is a more complicated venture than it actually is.
Small businesses might think that they lack the resources (time or money) to compete in the digital market. Because of this, many companies choose to proceed slowly and stay with one or two traditional means of advertising, thinking that their business will change as time goes on.
But the fact remains that the marketplace is crowded, and while word-of-mouth and client referrals can help drive traffic, customers will have a hard time finding your business without an online presence.
That is why delaying establishing an online presence is a bad strategy. The best strategy to guarantee success is to market your company on a larger scale and use targeting to draw clients who are interested in your product or service. And that is through digital marketing. As early as now, realizing the importance of digital marketing for small business will pay off in the long run.
Recognize That Your Clients Are Online
Customers now expect businesses to have websites and social media accounts. They can be looking for reviews to find out what others have to say about your business and determine whether it’s a good place to conduct a visit. Therefore, if a potential customer can’t discover you online, they might assume that your company isn’t authentic.
Find Out What Your Competitors Are Doing Online
Consider your competitors as someone you can learn from rather than someone you need to beat in the market. Doing so helps you get a good idea of what is and isn’t working by seeing what your competitors are doing online. Find out what kind of content they use. Do they use visual content like videos? Do they have a blog? What distinguishes them from other brands and how do they communicate that? How effectively do they interact with the viewers?
Be Accessible to Your Customers
To look for a product or service, people usually start by searching on Google or other search engines. That is why an online presence is essential. You won’t be found and you can’t compete against others if you don’t have an online presence. Accessibility is key. Having a website can help you a lot in this. In addition to building a website, understanding Search Engine Optimization (SEO) and why it’s crucial will allow you to rank higher in search.
Learn About Your Target Market
The beauty of digital marketing is that it enables interaction with potential customers. You can start a discussion or conduct a survey to gather information on social media or through a blog. Pay close attention to any feedback from surveys or comments. By interacting with people online, you can get to know and understand what they’re looking for. Utilize this knowledge to provide solutions via your product or service. By using digital marketing, you can better target your audience and tailor messaging without having to make assumptions about who your customers are.
Market Your Brand in a Cost-Effective Way
Through digital marketing, it’s possible to stretch your advertising budget further. Social media is particularly ideal for this as it can help you set daily budgets for a targeted audience who are likely to convert into customers. Social media even allows businesses to exclude individuals who are not likely to buy from you, saving you time, effort, and money.
Ready To Start Your Own Small Business?
With our discussion about small business trends, starting a small business, and digital marketing, we hope that you’re feeling more conﬁdent or even relieved—or, at the very least, you now have a clearer idea of the strategy you need to use to ensure the success of your company in the days, weeks, months, and years ahead. The beginning might be a challenging journey but remember that as long as you’re learning and adapting, you’re in the best position possible.
Proweaver Cares About Your Success
Proweaver provides affordable digital marketing services. By increasing your visibility and improving your marketing game in the digital market, we can help small businesses in turning their potential clients into returning customers. We are aware that keeping up with significant competitors requires more than just having a website. Effective strategies are also the backbone of helping different brands in achieving success in their marketing endeavors.
Thanks to our amazing team, it’s easy for us to make your digital marketing goals a reality. Here’s how we can help:
Custom Website Design
We can create a skillfully made website that is responsive, user-friendly, and appealing to web visitors. Building a website through strategic website design is what we do best.
Search Engine Optimization
We don’t just create websites. We bring an audience to your site and help you rank higher in search results through search engine optimization.
Social Media Management
Connect with a larger audience on social media. We make sure your online presence is visible by effectively managing your social media channels like Facebook and Twitter!
Take advantage of professionally-crafted promotional materials by our expert designers. Achieve your marketing goals with our graphic design services.
Today, video content is now king! We can create dynamic motion graphic videos for your business to better promote your brand.
Work with Digital Marketing Experts
Proweaver has been trusted by thousands of clients from various industries. We are more than just a company. We’re the go-to partners of our clients when it comes to successful digital marketing for startups.
Dial +1 (877) 216-0852 and we will reach out to you as soon as possible for more details about our digital marketing services!