Companies utilize websites to establish their online presence at a time when many people tend to turn to the Internet to look for products or services from companies. Without a website, it can be hard for a company to become visible in today’s world. Improving traffic to your company’s website will improve its visibility to your target market. Various SEO techniques are available which you can use to improve traffic. Such techniques can be categorized into on-page and off-page tactics.
On-Page vs. Off-Page
On-page tactics refer to the techniques used to build a more search engine-friendly website. This can be creating a suitable title or description on the company website or posting a relevant photo to it.
On the other hand, off-page refers to the activities that help improve website visibility done outside of your company’s website.
The following are the top 10 off-page tactics you can take advantage of:
Be active in social media
According to We Are Social’s blog, there are about 3.48 billion social media users in 2019. At the same time, social media has a global penetration rate of 45% according to Statista. This means that almost half of the world is using social media!
With these statistics in mind, being active in social media will help your company become more visible to your target market. It is not enough to just have social media accounts where you can post announcements or content. You need to be active, meaning, you have to interact with your followers as much as possible by replying to or liking their comments.
Create quality, shareable content
Content will always be the King! Creating quality content that you can share to your online users and visitors. Content builds trust and credibility so creating, posting, and sharing quality content will help your website be search engine-friendly but also noticeable to your target market.
Be a guest author
Many blog websites are open to guest posts. This allows you to create quality content on a website that is relevant to your business, not its direct competitor. Contributing as a guest author enables you to find more clients and direct them to your own website through backlinks. Just make sure not to post multiple times in the same blog site.
Connect with an Internet influencer
According to Clickz, about 22% of young adults aged 18 to 34 bought an item that is endorsed by an online influencer. An influencer, as its name implies, can influence the purchasing decision of buyers. Having an influencer with thousands of followers on your side helps your business a lot.
Participate in online forums
Online forums exist as a way for online users to communicate with each other and engage discussions about certain brands or topics. An online forum community is where a lot of prospective buyers typically ask about a certain product or service, often checking out what others say about it. Participating in an online forum will help you gauge the public’s perception of your brand. At the same time, it also helps you connect with your current and potential clients, giving you an opportunity to answer their product- or service-related questions.
Post a comment in relevant blog sites
Look at this scenario. Your company sells socks. Of course, people wear socks before wearing their shoes. Posting a comment about how comfortable the shoes are and how your socks will make them more comfortable for clients to wear will help direct traffic to your site.
In other words, you might want to leave a comment on blog sites that are relevant to what you do as a business. Comments should be meaningful and relevant, as well, so as not for them to be tagged as spam.
Take advantage of video-sharing websites
Video-sharing websites such as YouTube enable companies to post videos related to their businesses. According to Google, 6 out of 10 individuals prefer watching videos online than on TV. YouTube, alone, has over 1.9bn logged in monthly users.
Due to a large number of users in video-sharing websites, it is but advantageous for you to post videos in these sites, too. Of course, you need to make sure that the videos are of high quality and engaging to entice potential clients to your brand.
Use social bookmarking websites
Social bookmarking websites are great platforms for promoting your company website. Bookmark your site using these pages, so you can increase the traffic to your own website.
Submit high-quality blogs or articles in various directories
Blog directories can help your website build backlinks with high quality and credibility. This can help increase your rankings in search engine results pages. When using a directory, make sure to go with a reputable one and choose the right category. Your blog or article should be of high quality, too.
Submit creative infographics
Infographics drive huge engagements online. This means that potential clients respond to infographics better than just mere paragraphs. Make use of infographics in your content.
There surely are a lot of things you can do to improve traffic to your website. You will need to exert effort and time as well as be updated with the latest trends to keep up and even edge your competition. Consider using off-page tactics and check how they can change your website traffic!