In today’s commercial landscape, it’s difficult to fathom how any business could survive, without going online.
While most businesses have harnessed the immense power of social media as a constructive marketing tool, it’s no longer enough to make them stand out in a crowd of equally determined and innovative competitors. This is because most of today’s enterprises already have a social media presence.
Websites aren’t alien to Internet users. Every time we browse online, we are typically directed to a company’s landing page. We use search engine sites like Google and Bing for research.
This tells us how vital it is to have a central hub to direct all online engagement. It doesn’t matter if you are still growing as a business or already an established one. Having your own website is a crucial part of the marketing process.
A website doesn’t only increase your number of target consumers but also promotes your business to a greater number of potential buyers.
If you want to be unique, take the custom web design route. Whether you’re designing a website on your own or having a team to do it for you, always remember to focus on your target audience.
What kind of interactions should they have with your website? What would convince them to purchase your products? How can you encourage them to fill out a form or subscribe to a newsletter? Only customized web design and development can help you answer these questions.
Proweaver shares the benefits of using our custom website development solutions for your company’s website:
You can use a CMS software or website builder all you want, but you can only do so much with a ready-made theme. You can decide to break the bank and have a custom them, but that’s not a route most business owners would be willing to take. Theme templates limit your creativity and keep it from going where you really want it to go.
With a custom website, this is not a problem. There is no theme involved except for the one that’s built around your specifications. This guarantees that no other website will look like yours. Customized web design and development offers you the opportunity to construct a narrative designed around the needs, goals, and preferences of your target consumers.
Reducing page load times.
On the web, we want our results to come quickly so we can get things over and done with. The moment a website lets us down in this aspect, we leave it for one that can do better. After all, there may be company websites out there with pages that load in the blink of an eye.
The scenario described in the previous paragraph gives you an idea of how vital website load times are for your business. If you make a customer wait too long, you could lose them. This also emphasizes the mobile-adaptability of your site, as that’s also a factor in getting your pages to load quickly. A good number of your target customers will view your website through their smartphones.
What we do at Proweaver is to custom-build your site to avoid unnecessary functions. This allows you to optimize the important ones on your site, speeding up page load times.
Boosting security measures.
There have been a number of security breaches over the years, making website security one of the hottest topics on the Internet. This has also made it a major focus for consumers and search engines alike. You may have noticed how major search engine sites, like Google and Bing, give you a warning before you enter information on a page without SSL installed. This is the kind of danger you’re putting your website (and your audience) through when you use an existing platform in the web building process. You make your website vulnerable to threats that affect other websites using these systems. Fortunately, going for our custom web design mitigates these major security risks. Your site will be developed with and your source code will not be released to the public.
A scalable and flexible site.
Your online presence must always match the growth of your business. You can’t be a successful business and expose your online users to an old-school site. While we understand that back-end issues may have kept your site from growing, there are many ways around that. Use a system that is both scalable and flexible, allowing you to welcome larger traffic flows and add new functions to your existing platform. This is what customized web design and development can offer you.
Optimized functionality for your business.
The website creation process shouldn’t only be about branding or marketing. It should also be about optimizing the website for your business, allowing you to gain maximum benefits. Most website builders can help you structure your website around your vision. But the question is: will these systems help you provide something unique and interesting to your customers? With the more informed and tech-savvy consumers of today, the likely answer is “no”. Customized web design and development helps you build a website that functions in a way that is optimized for your business goals.
A website that is search-engine friendly.
A custom-built website helps you come up with more unique, relevant, and useful content that is “crawlable” and well-indexed by search engines. When the links to and within your site are discoverable by search engine spiders, it gives your site a much bigger chance to acquire a higher web ranking.
In the commercial landscape, the only thing constant is change. Everything is adapting and evolving, from the consumers, the competitors, to the industry in general. You have to make sure your website can easily adapt to these changes to remain competitive. Keep in mind that the techniques or tactics that make you a world-class business now may no longer be applicable in the coming years.
A website with more strengths and less weaknesses.
The thing about websites developed using CMS software or website builders is that they have a ton of vulnerabilities. When you utilize the ready-made templates provided by these tools, you expose your website to the threats that typically plague these systems. Custom web design protects you from these threats by structuring your site around a one-of-a-kind pattern that is immune to the weaknesses typically experienced by those made with existing platforms.
Providing customers an optimized user journey.
There is no need for you to sort through all the available design and functional options when you get a customized website. Proweaver allows you to build everything you need from the start. We don’t just create functions that optimize business processes but also develop a unique customer journey for your business.
The professional support of web developers.
When websites built from ready-made themes encounter problems, you’ll be scratching your head at the amount of work that needs to be done. Having a site that is tailor-made for your business means that you can rely on its developers to help you whenever there are issues.
We aren’t completely discouraging you from using open source CMS platforms and website builders. They are cheap and easy solutions for any business owner looking for a way to tap the online market.
But affordability and convenience aren’t enough to choose these options. You must also consider the unique needs of your business and consumers. While the upfront cost of a tailor-made website may exceed that of a ready-made template, it boosts conversions, generates leads, increases revenue, and delivers meaningful customer interactions way better.
Did you have your website custom designed and developed? Share what it has done for you in the comments!