Your website is more than just an online representation of your business. It’s the total reflection of your physical store. The only difference is you’ll be talking and reaching out to your target customers virtually.
You should build an online presence. Why?
Do you know that a lot of people are now relying on the internet in purchasing a product or a service? I’m sure you’re one of them because I am. I do shop online for shoes a lot. As a matter of fact, a data presented by wpforms.com from Nasdaq states that by the year 2040, it is roughly calculated that the e-Commerce industry will have 95% of all the purchases. Therefore, online presence is life for businesses nowadays.
You should create your website with your business goals in mind just like what you had when you established your physical presence.
What are the elements of an ideal website for a business?
As you already established an online presence through a website, it’s now time to optimize it. Save the “why” and “how” questions.
You should know that the competition does not stop within the physical world. It continues until the virtual world. Given that the internet is no more than just convenience when it comes to accessibility; businesses are now using it to their best advantage.
Here are the elements your website should have:
- A custom web design, built with your practical vision for the business’ success in mind
- A well-organized website structure and a smooth navigation process
- Well-presented home page complete with categorized buttons in the site’s various pages
- A well-optimized for mobile access
- Has quality content
- A comprehensive “about us” page
- Injected with professional and appealing graphics
How is a website helpful to a business?
Well, it’s a helpful tool to reach the whole world. This means, you can easily display your business and promote your products or services to a wider target market. But then, you should know first how to steer the internet and understand a lot of technicalities.
Yet, having a website is not enough to survive in the virtual world. You need to optimize it to boost your online presence, get more people to visit your site, convert visitors into potential customers, and eventually generate sales from them. The most popular website optimization that most businesses are focusing right now is SEO (search engine optimization).
To give you a glimpse, SEO is an online marketing strategy used to drive more traffic to your website by ranking your website higher in search engine results, such as in Google and Bing.
Why you need to rank high?
A lot of search engine users don’t look beyond the first page of the SERP (search engine page results). I can totally relate to this. Can you?
Other advantages of ranking high in search engines are:
- You’ll appear credible to your audience.
- It increases organic traffic, which means more users are clicking on your site URL displayed in SERP.
- A boost in our organic traffic would also mean more leads. What happens next? Your leads are potential customers who may purchase your product or pay for your service.
Anyways, there are various online strategies, tools, and resources to optimize your website for search engines. So, be innovative and diligent with your research.
Why you need to optimize your website again? Here are the 10 reasons you can ponder upon:
To let target visitors easily find you
Website optimization helps users find your website or a particular page in your website upfront, and eventually visit it.
The more visitors you have, the more people you can convert into customers. Besides, one of the major purpose of having a website is to let your target market see and interact with you online.
To keep up with the online competition
Again, your competitors are also on the move. They’re not naive to know how a website greatly helps in increasing their ROI (Return of Investment), and how convenient it is for both your branding and marketing strategy.
Clearly, you’ll be left behind in the dark if you don’t have a website–which will be the center of your online presence. Even though you can set up profiles in different social media platforms, they can’t introduce the whole deal of your business. You still have to route them to your website where they can find a more detailed content of who are you, what you offer, what you do and how to contact you.
Thus, optimize your website, rank number one in search engines, and enjoy the opportunity to be chosen first by a user.
To work well with search engines
More and more people are using search engines to find a business that can satisfy their consumer needs. With this, search engines are also establishing strict rules and guidelines to show the right search results to users. Get on their good side by specially optimizing your website for their platform.
Yes, a search engine like Google can actually recognize if your website should rank high.
What are the things you need to boost your relationship with search engines?
- Creating quality content and publishing them regularly
- Quick loading time of your website pages
- Responsive website that still works efficiently when views across different devices
- The right choice of relevant keywords
- Integrating internal linking technique
- Adding Meta descriptions on your website pages. In the search results, these are short paragraphs that go after the URLs
- Images that are tagged with complete descriptions
You can rank all the website pages
Website optimization does not only work by ranking one page of your website—which is usually the home page. You can also use it to rank all the internal pages. However, it is recommended not to do this with comprehensive websites or those with lots of pages. Why do you need to do this?
Don’t you think it would be very great to occupy the top ten organic search results? You’ll be getting a lot of traffic, then.
Improves your online reputation
A business’ reputation can make or break its chance to thrive. Me, personally, I prefer a business with a good standing in the industry. How about you?
With an active online presence, you should also strive for an excellent online reputation.
When you rank high in search engines, it can give a good impression to a particular user. Yet, you should also fulfill your part by providing quality and helpful website content. Also, it should be an appealing site where they can conveniently navigate through. With this, you’re already building a connection with a visitor—who can be considered a prospective buyer.
If you made a good impression, that visitor may recommend you or even share about you to their friends or family members.
How much do you spend by just renting an ad space? Surely, it takes up a huge amount of your overall marketing expenses.
Well, you don’t need to pay if you want to optimize your website in search engines. There are other SEO strategies that require payments, though, such as PPC (pay-per-click). Just a brief knowledge—PPC is an online marketing technique that lets you display a marketing campaign in other particular sites. That campaign is routed to a specific landing page in your website, and you’ll only pay the search engine platform every time it gets clicked.
But remember, you can always choose an unpaid SEO strategy without losing customers or failing your business. There are lots of free tools as well to do it.
Adds efficiency to the website arrangement and flow
You need to have an organized and high-performing website in order to fully optimize it. In the first place, you’re building a website for your target customers. They’re the star in it, and they should be treated as one. You can actually achieve it and make them valuable through website optimization, which centers on ultimate user convenience.
Consequently, it adds efficiency to your website, making navigation a good experience for visitors, even when they’re using other devices to access it such as through a mobile phone or tablet.
For social media optimization
You want to optimize your website to rank high on search engine results. What if there’s another strong support system to achieve this?
Social media is another online platform that offers a very wide audience reach. For Facebook alone, a data presented by www.statista.com show that there are more than 2 billion people who use Facebook in a month during the first quarter of the year 2019.
Moreover, social media will not cost you a lot if you use it for brand awareness and marketing. You can simply create content marketing-wise post to promote a product or a service, which will then drive the user to visit your website.
It is most recommendable to perform social media optimization and search engine optimization for better website traffic.
Can help you achieve your online business goals
An optimized website would also mean a high-functioning and user-friendly website. You need to have this kind of online channel to convey more people to use your business.
Let’s go back to your online business goals? Is it for brand awareness or to gather more leads? Whatever it is, you can definitely achieve it because a well-optimized website will let the audience see you among your competitors.
Directs you to the right customer
There are various technologies that can help you optimize your website directly towards your target market. Therefore, you’ll be getting quality and relevant traffic; you can avoid displaying your product or service to the wrong customer.
You can also use this advantage when you do retargeting. This is because retargeting marketing involves tracking and keeping record of your unsuccessful conversions’ social activity, so you can display your campaigns on other websites they mostly visit.
Hopefully, these 10 reasons are enough to convince you on why you should optimize your website.
But before anything else, a business should have a great heart of online presence. It doesn’t have to be grandiose with lots of ornaments just to attract customers. In fact, one effective concept when building a website is “simplicity.”
Yes, the concept of “simplicity is beautiful” is definitely recognized in the website development and design industry. This is because, websites that inject too much color and themes usually end up very cluttered and appears to be an eyesore. This brings nothing but confusion to the visitors.
While with a web design with simple font styles and a straightforward navigation flow, visitors can enjoy a worthy tour.
Build a well-structured website that adheres to your unique approach and specific business objectives. Then, you can easily optimize it for search engines and for your digital marketing strategies. What should you do?
You should highly consider the help of a professional and experienced custom web design company.
Proweaver offers custom web design services with the aim to help professional individuals and businesses achieve greater heights through it. We have professional web designers to get the work done timely and efficiently.
Looking for a web design expert near you? Contact us at 949-864-6021!