Take our word for it: one day, you have to redesign your website. The fact is, the commercial landscape is constantly shifting to meet the demands of more informed, tech-savvy consumers.
These customers won’t be happy with websites that aren’t optimized for mobile phones, cluttered content, and poorly made designs. If your website suffers from these things, a redesign is way overdue. A custom web design service provided by companies like Proweaver can help.
There is no magical solution to website redesign. It’s not going to guarantee you instantaneous results, despite the number of companies that say so. A lot of factors dictate the success of a redesign.
It’s different when you’ve done considerable research and testing before overhauling your site. Being well-prepared can make all the difference in the world in propelling your business forward.
Why Do You Need to Redesign Your Website?
You may have heard about companies redesigning their websites every three or so years. But when is the best time to do it? And is it be worth the trouble?
The answer to the second question is an emphatic “YES”. Take a closer look at your current website and see if it’s helping you achieve your goals.
When prospects land on your page, you want them to be satisfied enough with their experience to fill out a form, place an order, or subscribe to your newsletter. If your website isn’t working this way, consider making some changes.
What to Do Before the Redesign Process
The first thing you need to do is gather information on your current users’ experience. Map everything out to know the specific areas that need focus. Then strategize, set priorities, and never straying from the main focus of your project (i.e. your users’ needs). All these elements have to be balanced throughout the project.
Creating prototypes is a good way to start. Let users test your website and see if it meets their needs.
Keep in mind that it always ends with the users. They dictate your website’s success or failure. Utilize all the data and feedback you have to mold the perfect website for them.
The Challenges Ahead
Redesigning is an incredibly delicate process where even slight alterations can affect compatibility with well-ranked pages. Try using these well-ranked pages as a basis.
Achieving consistency between your products is another challenge. Ensuring that your brand, products, and copy align with each other is easier said than done. Nonetheless, it is a huge factor to business success and should always be prioritized.
5 Reasons to Redesign Your Website
Here are key reasons that our custom web design experts give:
Effectively communicating brand values
Maybe your website isn’t doing a good enough job of communicating your brand and vision to your target market. Focus on a design that tells a story your users will gravitate to. Every section of your website should be simple and easy to find, and well-integrated within your company’s message. This is also key to developing a long-term relationship with your users. When people look at your website, they shouldn’t see a tool to view products or place orders. They should see a helpful friend that provides valuable information. A website should add value to the lives of its visitors.
Improving website usability
When you own a store, it’s always about presenting it in the best possible way to your customers. They should lay their eyes on it and feel drawn to get inside. Your website should have the same effect. Add features that make site navigation easier and more suitable for users. Provide useful and relevant information as well as newer and more convenient ways of getting in touch with you.
Boosting SEO and website performance
You don’t need pages that are simply image-based, have poor-quality content, or lack inbound links. These things aren’t going to do your business any good. Both users and search engines can tell. To solve this issue, start by analyzing high-performing pages and use them as springboards for new designs.
Improving the quality and volume of leads
Improving your website generates a greater number of better-quality leads. You can achieve this by expanding on the content that’s already on your website. An excellent idea would be to reword content in various sections of your website and add new media into the mix. Start with explainer or tutorial videos, for example. At the end of the day, it all goes back to knowing buyer personas. This is your key to converting your visitors and increasing revenue.
Improving flexibility and usability for your marketing team
Adding new assets and rearranging page elements can impact site performance and boost conversion rates. However, it’s important to keep in mind that your marketing team’s skills are limited when it comes to content management processes. Oftentimes, they find themselves seeking help from developers. The back-end of your site may not be flexible enough to allow your marketing team to effectively manage content, especially when newer and more advanced features need to be introduced and tests have to be performed. So restructure your website to give your marketing full control, letting them build, manage, and test as many elements as they need.
Whatever the reasons for a redesign may be, look at them as opportunities to better serve your target audiences. Be innovative and find what works!
Have you redesigned? Tell us your reasons and your own tips on making it successful in the comments.