A website represents a company or a brand on the Internet. When potential customers are interested in a product or service, they will most likely visit the provider’s website to gather more information which can help them make an informed decision.
One of the things that can either attract or divert the attention of the target market to or away from your website is its web design. Custom web design and its properties can affect how your target market interacts with your webpage. This leads to their impact on the success of your business.
Read on below to learn about 6 of the things that you probably might not have known about custom website design.
- Using a template sets limitations on your website’s design.
A lot of companies who have yet to establish their online presence often tend to make use of free design templates to create their websites. A template is a pre-designed website that already has most of the basic layouts prepared. All the company needs to do is to put the labels, add titles, or put a limited number of changes allowed in the template. In this situation, creating a website becomes easy. Even someone with little to no knowledge on coding can set up a website.
However, when you use a template, you are limiting your website’s potential. You are restricted to what the template allows you to do, and nothing more. This inflexibility makes your website something that may not be appealing or functional for your target market. Such inflexibility also restricts your online visitors on how they can interact with you.
Furthermore, using a template may also affect your company’s credibility and uniqueness. In terms of credibility, many online users may think that your website is not trustworthy if you are using a template. Your brand’s credibility takes a hit when you rely too much on web templates as such templates are often bloated with unnecessary design elements and codes. In terms of uniqueness, your online users will not be able to see and know how you differ from other companies out there. It would seem to them that you do not have anything new or unique to offer.
Instead of using a template, you should consider investing in custom web design. Through customized website design, you can create an online presence that is uniquely tailored to your company’s needs as well as your customers’ needs. You get to add things that you want to include in your website. You get to do what you want with it. Of course, you also need to consider having a professional web designer create the website for you to ensure that these unique needs are met.
- A web design that stays the same for even just 2 years may already be too old.
Technology changes constantly. This means that devices, web browsers, and their features are also constantly changing. Due to these quick changes in technology, even a website that has only been around for a year or two can already be considered old. It is important to be up-to-date with these changes and reflect such changes on your website to stay relevant in your industry.
Custom web design professionals work hard and do their best to know the latest changes in technology—changes that are applicable to their professions. They tend to stay updated with search engine algorithms so they can design websites that are ranked higher in search engines and are easily searched by online visitors. They also tend to stay updated with the latest coding standards which they can apply to their current and even previous web design projects. Furthermore, they also are knowledgeable and become familiar with the most recent browser compatibility updates. After all, the websites they create for their clients will have to be viewed in different browsers.
It will be best for you, your brand and, most especially, your website to be as updated as possible. Necessary changes will have to be applied as soon as possible, too. This way, your website stays timely and relevant. Your online users, visitors, and potential clients can also take advantage of what your website and your brand can offer at that particular time.
- The design of your website dictates which area your users will focus on.
How your website is designed and how the right layout is used are crucial in attracting your target market online. If you have noticed, most users tend to leave websites that do not have a clear design or those that do not clearly direct them to what they need to know. If they have trouble getting the answers or details that they are looking for, they tend to close the websites and search for other ones.
Users visit websites because they need something, may it be the companies’ contact details, latest promotions, product information, or services. They often need them immediately, meaning, they want the websites to give them what they need in an instant. They do not want to encounter any trouble, hassle, or difficulty in locating the information they need.
The design of your website must address this situation. You have to make sure that the information your target market might need are positioned accordingly in your website. You should strive hard to have a website that directs the users and your target market easily to the details they need.
This is where custom web design professionals can be really helpful. These professionals can get access to different analytic tools and heat maps to determine which links, buttons, or areas are popular within your website. Once they have the results, they can apply certain changes that are necessary to improve the experience of users when navigating through your website. They can also make use of future updates for your brand’s website.
- Pictures and videos can affect your website in certain ways.
Pictures and videos are definitely part of a website’s design. They add to the aesthetics of the page. At the same time, many viewers tend to notice pictures and videos much quicker than blocks of texts. They definitely have a certain impact on your website.
You have to take note that such an impact can go either way. It can be a positive thing or a negative one. It is important to know how to use these pictures and videos properly so that you can get the most out of them in a positive way. Knowing which pictures and videos to use and how they should be used are crucial to avoid having them damage your website.
One of the ways that they can affect your website is their size. A website takes too long to load if there are large files of pictures and videos. If this is the case, your online users and visitors will most likely get impatient, leave your website, and go to your competitor’s webpage.
You have to make sure that you will be using pictures and videos with sizes that are optimized for your websites. This way, they will not take up too much load time.
Another matter that you should also look closely into is the format of the pictures and videos you will be using. For instance, a lot of mobile devices nowadays do not support Flash anymore. There may be others that support such a format but may not view the website as you would want it to be viewed.
See to it that you will only be using formats that are supported by most browsers or devices in today’s current technology. Check which formats are outdated and avoid them altogether.
Overall, you have to ensure that the pictures, videos, and other multimedia content you will be including in your website are factors that engage your customers, not drive them away from your brand.
- The code of your website matters a lot.
Codes are integral parts of custom web design and web development. One cannot design nor develop a website without a set of codes. This is why the codes used in creating and developing your website will surely matter a lot.
However, no matter how beautiful or attractive your website is, if it does not generate any traffic to it, then such a website is useless. If there is no traffic to your website, no one will appreciate how attractive or beautiful it is. Your web design team should find ways to code your website in a way that will make it easier for your target market to find and visit your website.
Search engines are great platforms to make your website visible and known to your target market. The codes that you use for your website must be suitable and optimized for these search engines. The web design team that you will be teaming up with must have superior knowledge on even the basics and the foundation concepts of coding to take full advantage of what they are capable of doing for your website.
- How different web browsers render your website varies.
Nowadays, online users and visitors are using different web browsers to view websites. These include Google Chrome, Mozilla Firefox, and Microsoft Internet Explore, among others. There are also other web browsers that are dominant in handheld devices such as phones, tablets, and more.
It is a different experience when navigating the same website from Google Chrome on a laptop than from Safari on an iPhone. This goes to show that the same website can be displayed differently in various web browsers in different devices. This is dependent on the rendering and parsing of the website. Rendering and parsing affect how browsers translate the code used in creating the website and displaying it on the device’s screen. While there are codes that translate the codes according to their order, there are also some that might not be able to translate the codes at all.
Due to these differences, it can be quite trick and challenging for any custom web design team to create a single website that offers the same experience across different platforms. The team should be knowledgeable on web browser issues and work around them. They have to know how to conduct compatibility testing, identify potential issues, and fix them as soon as possible, preferably before the launch of your website.
How Proweaver Can Help You
As a company specializing in custom web design and other web services, we can help you create a website that is unique to you. We can help you establish a presence on the Internet that showcases your unique business through a customized website. Through the website, you can introduce and make your products and services well-known to your audience, converting them to potential clients and customers in the long run.
Our team of experienced designers and developers will work with you, our client, in setting up a website that has an attractive design which is able to catch the attention of your target markets. We do not stop there, though! We also make sure that the websites we create for you are functional and capable of generating traffic and leads, leading to profit and success of your online marketing efforts and business success, in general. We also have the tools necessary in creating and developing the website you need.
If you are ready to team up with Proweaver in establishing your unique online presence, please call us today!