As business owners, you want to do all that you can to elevate your business. You want more profit coming in to signal the growth of your company. It all begins in the promotion and marketing of your products and services.
The Role of SEO
Marketing your products and services revolves around ensuring their visibility online. Search engine optimization, or SEO, is a process that aims to increase such visibility in search engine results pages through the use of a variety of techniques. When your website is on top of the search engine results pages for a certain query, you can be sure that customers needing your products or services will visit your website.
The Role of Google Reviews
Of course, before any person dives into a certain endeavor, they need to be sure about it first. Google reviews help consumers build a certain level of impression. This impression will help them decide whether to buy a product or engage in a service or not.
Why Are Google Reviews Important?
Google reviews are important for several reasons. Listed below are 6 of these things:
Most customers read reviews before making their decisions.
Do you listen to what other people have to say about a product or service first before you try it yourself? If so, then you are among the many people who do so.
Most, if not all, customers tend to get an overview of the product or service before fully committing to it. If they are interested in something, they would want to gather more information about what it is. They may take a look at the features or specifications. In this manner, they can determine if they, indeed, need the product or service.
Now, the information they get, such as features and specifications, is often not enough. They need to know if the product really works. The features may be exciting and promising. But, if the entire product does not work, they may end up wasting their money.
This is when they search for what others have to say about it. Customers want to know what other people think after they have tried the product. They want to know the pros, the cons, and anything in between. Reviews from former and current users contain all of this information.
Of course, they do not just read one or two reviews. Many of them read a dozen before deciding. They first need to gauge the popular perception of the public on the product before buying and trying it out.
Google reviews have an impact on your SEO. Having Google reviews about your website, product, or service will help your brand be more visible. It provides customers with an idea of what you can offer them.
Many people trust Google reviews like they trust personal referrals and recommendations.
When consumers need products or services, they often get referrals and recommendations from other people they know. Of course, they go with the people they trust. If they know that their loved ones are satisfied with a particular product or service, they will most likely take advantage of it, too.
Users often recommend products and services that worked great for them. But, your target market may be limited in the number of users that they are in contact with. This is especially true when you are a new player in the market. Google reviews will help your target audience be more familiar with your brand. If your target market sees that you have a lot of satisfied users for your product or service, there is a high likelihood that they will try your brand out, too.
Proweaver understands the power that Google reviews have for our business clients. That is why we incorporate these reviews and testimonials in our custom web design services. Our team can devote an entire page for reviews and testimonials from your former and current customers. At the same time, we can also dedicate a page where your users can leave comments, feedback, suggestions, and more.
Of course, we know how the reviews can impact your SEO and your brand in general. So, we make sure that it is easy for you and your customers to check these reviews upon accessing the website. Our team will design a suitable layout to accommodate such a need.
There are customers who leave reviews, whether asked or not.
At some point in time, people will have something to say about a particular thing or event. This also holds true for any product or service. Customers will have something to say about what you are offering. What they say may vary. It can be good or bad, depending on their experience.
When customers are impressed with your product or service, they tend to leave reviews about it. They will enumerate the things they love about your offerings. Most importantly, they will likely recommend your brand to others. Whether you ask them to do so or not, leaving a review is a huge possibility.
When customers are just okay with what you are offering, they may or may not leave any review. Asking them will not change their minds much, though.
But, you need to watch out for the ones who are not satisfied with your product or service. Whether you ask them for their opinions or not, you can expect disappointed or irate customers to leave a long review on whatever platform they can find you.
Now, all of these reviews affect your brand as well as your SEO strategy. Businesses with many good reviews often have higher rankings in search engine results pages. After all, a lot of consumers recommend them. But, those with many negative reviews may find themselves at the bottom of the pack.
So, in general, Google reviews pertaining about your product or service will affect how your target customers will perceive your brand. It does not matter if you ask them to leave reviews about their experience or not. As long as there are consumers taking advantage of your product, you can expect that there will be reviews coming in. You need to ensure total customer satisfaction by providing quality products and services.
A lot of new positive reviews improve consumer trust in your brand.
In relation to #3, Google reviews definitely have an impact on the public’s perception of your business brand. What that perception is can make or break the business.
You see, when the reviews are mostly positive, you can be sure that a lot of customers will be flocking to your brand. When they witness other users happy with the product or service your company is offering, these individuals will trust your brand more. As a result, they will end up being your customers. They will buy your products or take advantage of your services.
On the flip side, if most of the reviews dwell on the negative side of things, this can result in consumers trusting your brand less. They do not want to experience the same hassle, inconvenience, or discomfort that prior users have experienced with the use of such products or services.
So, we can infer that Google reviews impact the trust that consumers have on your business brand. All of these correlate to SEO. The more trustworthy your brand is, the more visitors and online traffic your website gains.
Of course, an innovative and attractive custom web design also plays an important role in this scenario. At Proweaver, we make sure to design websites that are as professional-looking and as attention-grabbing as possible. Your website should reflect your brand. We make sure to take note of every important detail available and incorporate it into the design of your website, if applicable.
Positive reviews can help generate more leads and impact sales conversions.
We have discussed how positive reviews help improve consumer trust in your brand. This connects to lead generation and sales conversions.
You may already know that customers only buy the products or engage the services they trust. If you position your business as a trustworthy and reliable company through Google reviews, you can reap its benefits, one of which is in the form of generating more leads.
A lot of potential customers will now have more interest in your brand. They will be more inquisitive about your products and services. Furthermore, they would want to check how they can complete transactions with you.
If you do things right in terms of providing the details that your potentials customers need, your sales conversions will go up. Visitors can make their decisions and proceed with the transactions. This means that you will have more sales, which is good for your business. Of course, when you have more sales, your company also gains more profit. As the endpoint, your company grows.
Consistent positive reviews can help create a more loyal customer base.
Having positive reviews for your company’s product or service is not enough. You would want to build an impression that your brand offers consistency in terms of quality. In a similar manner, consistent positive reviews will be impressive for your customers. They will think that you are, indeed, the best in the industry.
When more customers think the same way, your company will get to gain more customers. In addition, they tend to stay loyal to you. They will continue to purchase your current products or take advantage of your current services.
If you decide to roll out new products and services, these individuals also tend to be the ones to know about them. As a result, they are also the first ones to try them. The more consistent you are with the quality of your offerings, the more consistent positive reviews will be coming in. Similarly, the more consistently reviews there are for your brand, the more loyal your customers become.
Valuing Google Reviews
As a business, you need to put a lot of value on the Google reviews your brand is getting. Not only do they affect your brand’s image but they also affect your SEO strategy.
Consider incorporating Google Reviews to your website. This is where your customers, both current and potential, can read reviews about every product or service you may be offering. At the same time, you can also add a page where they can write their own testimonial, narrating their experiences with your brand.
How Proweaver Can Help in This Situation
Of course, when it comes to custom web design and web solutions, you can count on Proweaver. We have a team of competent web designers and developers who can add the review and testimonials pages into your website. Our team can put the right codes into the system to reflect these additions.
Furthermore, our team also has content writers. These writers have the experience and skills to create content that can help boost your SEO. Like our web solutions services, we always put importance on the quality of our content. This way, we can make sure that our clients’ websites also have meaningful content out there for their own customers.
You can talk to our staff about the web solutions you are interested in. We can work and collaborate further to get the website that you desire for your company and brand. Call us today for us to get started with the services!