Brand is an essential marketing aspect for owners to prove their ownership. For the manufacturing industry, branding means putting their labels on packaged goods. This is for the sake of distinguishing their products from their competitors’. In the past, branding a product is more one-directional and less sophisticated.
However, this is now an era where branding is no longer limited to labeling goods manually. The rise of social media is a game-changer that companies have to pay attention to. This gave birth to an intangible and complex advertising method that affects how a company does its branding. Now, a brand is everything a company represents – its core values, culture, vision, and goals.
Social media gives the word ‘brand’ a new take. It has now become eponymous to a company’s identity.
What Is Brand Marketing?
Marketing your company’s brand is imperative. After all, it allows you to grow your business and establish a strong online presence. With brand marketing, you will have to raise your brand awareness. You also have to aim for more visibility as well as boost your brand recognition.
Branding doesn’t only cover advertising and promotion though. You don’t only expose your audience to your products and services. Through branding, you can get your target market to understand a lot about your company. You can even establish a relationship and trust with customers through proper branding.
Taking advantage of the different social media platforms for branding is a must. It can be Facebook, Twitter, Instagram, or all the available social media platforms nowadays. Build a strong brand marketing strategy and establish your presence in all these platforms. Determine your target audience. Be consistent with your brand tone, message, and visual aesthetics. Make your company easy to recognize.
Why Choose Professional Web Design?
To reap the benefits of brand marketing in full, you first need to have a custom web design. A website plays a vital role not only in your brand marketing but in all your marketing efforts as well. Your website must have the visual aesthetics to impress your visitors. Your visitor’s first impression should be positive.
Creating a website has one golden rule. The website that you build for the company must be as user-friendly as possible. It should:
- be mobile optimized.
- be accessible to all users (including the elderly or persons with disabilities).
- have well-formatted content.
- have a fast load time.
- be consistent in all browsers.
- have usable forms.
- offer easy navigation.
- have good error handling processes.
- have the right contrast and color scheme.
Having your website professionally made ensures that your site has all these characteristics. Moreover, these professionals can help you with search engine optimization (SEO). Proper SEO, in turn, helps with your brand marketing.
6 Ways Web Design Boosts Brand Marketing
Is your website design ready to go? With a fully functional website, you can start implementing your brand marketing strategy. Your site is one of the factors that can determine whether or not your brand marketing is a success.
Your web design can help you boost your branding through the following methods:
Helps with the growth of your brand’s identity.
High-quality custom web design can help strengthen a company’s brand identity. No matter how small the changes you make, it will change how your customers perceive your brand. The website is what lets your target clients identify you among the throng of competitors.
It is important to stand out than to be buried under the masses.
The website is the visual language the brand uses to communicate with potential customers. Thus, it should be consistent in tone and looks. It should give a positive impression to both new and returning customers.
Promotes longer site visits.
Today is already an information-heavy era. In just one page, you get a lot of information. Aside from taking much of your time, sorting information will bore you out. With that, most people have learned to pick out key ideas in an information-loaded page in as short as 30 seconds. After that, they move on to another site.
If you have an appealing website, you can keep the attention of your customers for a little bit longer. An appealing web design can keep your visitors browsing through your pages. The longer they stay on the site, the more your brand will make a mark in their minds.
To make an appealing website, make sure that you pay attention to the color scheme used as well as the contrast. Use the appropriate font choice and text color. The correct format should be used to balance the overall look of the site too.
Of course, the most important thing is that you have to be concise in your copy. The text shouldn’t be too overloaded with information. Be as concise as you can be when it comes to what you want to convey in text form. Better yet, use graphics or videos to communicate with your potential client.
More leads with potential for conversion.
All visitors who visit your site are leads. But, not all these visitors can generate sales for your business. A well-designed website has a higher chance of converting leads to sales. After all, if the site is pleasing to the eyes, the visitors will stay longer. They will know more about what you are offering. You will have more time to convince potential customers to make a transaction too.
So how does having more high-quality leads affect your brand marketing? Well, it is pretty simple. More leads mean more people checking out your brand. More or less, you are raising brand awareness in them. The more people who recognize your brand, the better it will be for your business. Over time, this will lead to a stronger brand reputation.
A site designed by a professional can most likely generate high-quality leads. There is no wonder why most businesses nowadays decide to invest in custom web design.
It is important to be there for your clients when they need you the most. If you can offer them your product or service at the right moment, they will remember you for a lifetime. However, being there all the time doesn’t mean hiring extra staff. You don’t need to put in extra hours to answer clients’ questions around-the-clock. Instead of spending more money on these options, investing in web design is a better option.
With a web design, clients can get access to your products or services 24/7.
As clients have access to your site anytime they want, you won’t miss out on high-quality leads. Those clients who are set on buying your product but are only available to make a transaction after office hours can just visit your site. They can directly buy your product or sign up for your service online.
Accessibility won’t be of any advantage, though, if you don’t post enough details on the site. Be sure that your website is informative (but not too text-heavy!) for potential clients.
Availability of analytics.
One of the management tools offered to website owners is the analytics. The analytics tool makes it possible for owners to have a glimpse of what is happening to your site. It tracks everything, after all.
Through the analytics, you will know how many visitors you have on the site every day. You can also track how many people have sent their inquiries. The numbers you get from this can help gauge your marketing efforts’ progress.
Not only your progress but you can also have a glimpse of the areas you are failing at in marketing. Since you have the data in your hands, you can then correct your course. You can change your strategies to improve those areas that are not up to par.
Opportunity to prove your business’ credibility.
The growth of your business depends on many factors and one of them is your credibility. A business can usually prove its credibility through word of mouth. Sometimes, they do it through their legal papers and documents.
With the digital era, your website can now become one of your tools to prove your credibility. You have this opportunity to tell potential clients that they can trust you.
There are many ways on how you can do this on your website. You can post pictures of your awards and recognition. If you have positive reviews, you can post them or link to them. It is preferable to have links to or reviews made by well-known entities or entities with high authority in your field. Of course, reviews made by your clients can be used to increase your company’s credibility too.
By proving your credibility on your site, you gain the trust and loyalty of your clients. You can also rope in new clients this way. You can let them know that others have found your products/services to be worth it. It is even better if you can take advantage of this opportunity to gain potential investors.
BONUS! Essential Web Design Trends to Promote Better Branding
Now you know how web design helps boost your brand marketing! Proweaver, with our professional custom web design team, can lend you a hand. Through our collective effort, you are sure to have better brand marketing results. We also have a bonus for you below:
A simple list of web design trends that can give your brand a boost.
- Use clever illustrations. Take advantage of your illustrations to make your website or brand stand out from the rest.
- Use a straightforward, simple, and clear calls to action. Give your potential client the most direct instruction on what you want them to do.
- Promote your business in a creative “About Us” page. Let your customers know who you are in an original way.
- Opt for seamless and clean navigation. Intuitive navigation won’t test your potential client’s patience, after all.
- Go minimalist. The best thing about a minimalistic design is that you can give off a sense of peace to your clients.
- Don’t ignore your icons. Use creative icons for navigation. The ones with a simple yet playful style are usually more preferable.
- Create a clear, “on brand” copy, especially on the landing page. You should be able to inform your clients, especially the new ones, about your brand in a concise manner.
- Integrate reviews into your website. This way, you will let your potential customers know how happy your previous clients are with your business.
- Show your product, portray testimonials, or promote the brand through videos. Videos are more engaging. It is the best way to stay fresh and modern too.
- Choose interactive elements to get your site visitors engaged. Visitors usually remember interactive and unique sites better.
- Streamline and simplify the process for checkout. Simplicity is the key factor that lowers your checkout abandonment rate.
Most businesses nowadays – small to large – are encouraged to have a website. After all, it offers a lot of benefits to the business, especially so in marketing. The website is also the company’s asset in building a strong online presence. Proweaver can offer interactive sites that are suitable for both individuals and corporate entities alike. We will make sure that this website will become a key factor that gives a boost to your brand marketing.
Do you know of other benefits that a customized website can do for brand marketing? Share it in the comments section below and let’s discuss! We appreciate your opinions very much.