Managing social media is a tough ask. Not only do you have to be focused and organized, you must also have a keen awareness of what’s going on socially. To top it all off, you have to possess good skills in communication, writing, and design. It’s a role that requires you to be exceptionally creative and great at management at the same time, like every single member of our team at Proweaver.
Those in charge of managing social media spend many of their days engaging with key company players and a variety of other tasks. They face all kinds of challenges; a few, in particular, that stand out are finding the right balance between curation and content creation, handling advertising and promotional activities, and getting involved in community building and customer service.
It’s no secret that juggling all these tasks can be overwhelming. Anyone who has to handle so much function and responsibility is bound to feel burned out at some point. However, there are a few things you can do to make it easier for yourself and your team. Proweaver, a renowned provider of custom web design and other quality services, has compiled a list of ten ways to significantly boost your social media marketing productivity.
Always have a strategy
For modern businesses, having a good social media strategy is a key contributor to success. Your target customers are always going to expect the best from you; they want you to be exceptional at engaging with them through social media, bring unique interactions to the table, and respond in a prompt manner. If you are not able to respond in a timely fashion, then it’s going to spell a lot of trouble for your business.
It’s important to document your social media plans and strategies as it will help you and your team understand them better. This way, you can effectively construct a clear blueprint towards your goals. It also allows you to be more efficient in managing your time, money, and efforts in improving your company’s social media marketing productivity.
Here are three important questions to ask yourself when developing a strategy:
- Why should I devote time and resources to social media marketing?
- What do I expect to gain from establishing a strong social media presence?
- Who do I want to attract through my social media marketing efforts?
When you have clear answers to these questions, you will be able to define both the short and long-term goals of your marketing strategy.
After figuring out your strategy, you will need to set a plan in place. Having a plan provides you with a structured way of meeting your goals instead of just wasting your time and effort in moving pointlessly between activities.
As for your goals, you will need to set additional plans to address them. These plans may require you to start smaller projects to ensure their completion. You can break down each project into smaller tasks or activities that are easily measured and monitored to accomplishment.
When a clear set of plans is in place, you won’t have to worry about your project being halted at any point because of decision-making fears. When plans are defined, you and your team can simply execute every single task without questioning yourselves and wasting any more time and effort.
The best performing platforms are the ones you should focus on.
Which platforms can offer your business the highest return on investment? It is important to do your research on these platforms and use the right ones to your advantage.
To begin, you can do a comparison of the costs and performances of all your company’s social media channels. Once you figure out which platform offers the best return on investment, you can devote more time and resources in boosting your presence on the channel.
Never stop doing your research
People in charge of managing social media are expected to be knowledgeable about a wide range of topics. They must also stay updated on the latest trends and developments. Among other qualities these professionals need to hold are:
- Considerable experience in managing social media campaigns with the use of paid ads
- Keeping abreast of the latest algorithms being utilized by each platform to provide content to its audiences
- Expertise in web analytics tools and a great understanding of social media metrics
- Proficiency in various social media tools
Social media managers would do well to constantly improve their skills in areas such as marketing, data analytics, presentation, design, project management, communication, copywriting, and more. Accomplishing this requires constant study and research on all the latest developments of the digital marketing world.
Keeping up with the latest trends and developments in the digital marketing industry can greatly help your cause. Look out for social media posts by the industry’s most prominent figures and foster relationships with companies and individuals that are advocating for change.
Proweaver is committed to providing leading-edge solutions, particularly in custom web design. In order to consistently offer a comprehensive level of service to our clients, we devote a great deal of our time and effort into learning all about the latest developments in our industry, including news, events, and trends, and integrating them into our services.
Subscribe to newsletters and blogs
Don’t just spend hours of your day scrolling pointlessly through your feed; subscribe to actual sites that can offer news relevant to your industry. It’s especially important to look out for breaking news related to your brand that can prove beneficial to your company’s growth. You can take advantage of online tools that alert you to interesting news, stories, and events and factor them into your content planning.
Efficiently organize your work
To create good content, you must be efficient in organizing your work. There are several project management tools you can use to boost your content planning and increase social media productivity. After documenting your ideas, proceed to take notes and designate tasks to your team members. You need to set deadlines and facilitate collaboration with the rest of the members of your team and monitor their progress as well.
Set up processes
A process is a set of fixed tasks required to accomplish a specific activity. By establishing one, you are able to boost the efficiency and the quality of your work. This also prevents you and your team from wasting a lot of time and effort in completing activities and allows for easier documentation of the repetitive social media tasks you typically engage in. You usually see the time-saving benefit of establishing processes whenever others from your team, who may not be as familiar with an activity, also get involved.
Setting up processes can help you better go about the following activities:
- Documenting tasks relevant to blog post publishing
- Creating Facebook posts and tweets
- Getting images ready for various social media platforms
- And much more….
You can use a checklist to save time and better establish your priorities. You want to make sure that tasks are done in the right order, with priority ones being accomplished first.
Doing routine social media tasks can take up so much of your time. As your organization grows, it becomes more practical to assign repetitive tasks to teams in other locations or work with outside agencies. Freelancers and virtual assistants can take the bulk of your routine tasks so you can focus on matters that only you can handle, such as responsiveness to customers and brand image.
Specialist agencies and social media service providers have a great deal of knowledge and experience and are used to completing tasks efficiently using the right processes. You can count on them to perform your typical social media tasks, like customer service, social media monitoring, administration, and marketing, in a much quicker manner.
If your audiences expect you to be active on social media 24/7 then outsourcing would offer a great deal of help, as staff in other locations and time zones would still be able to carry out the regular social media activities when you and your team aren’t working.
You don’t need to be perfect all the time
Social media managers are incredibly in demand. Giving a hundred percent at your job still doesn’t mean that everything is going to turn out perfect—and that’s okay. It’s not healthy to obsess about perfection when you have too much on your plate.
The quick pace in which social media operates gives you an excuse to not be 100% with your tweets or Facebook posts all the time. Things move forward so quickly that there’s no need to fixate on every little imperfection. People might not even notice or forget about it just as quickly.
Put a genuine effort into your social media posts; however, don’t obsess about them too much. Spending the better part of an hour to construct an Instagram caption, for instance, might not be worth the additional likes or comments.
Social media managers have to find a way to spend less time collecting and putting together data for their reports. Spending too much time and effort on your reports is not good for social media productivity.
Thankfully, you have a range of tools to take advantage of so that when you create reports, you don’t have to do a lot of manual work. There are tools that immediately generate reports on audience growth, social media engagement, and much more.
Take advantage of various tools
There’s a wide range of tools that will prove incredibly useful for getting things done as a social media manager. You need tools that effortlessly function together in order to save time and effort.
Another good way about this step is to choose social media management tools with various functions and features so that you don’t have to handle too many. They improve your productivity by helping you track and manage all your platforms efficiently. Moreover, you won’t have to log in separately to each of your channels; you can simply take care of everything, in every single platform, at once.
These tips offer you an excellent starting point for improving social media productivity. As you try them out, you’ll realize some to be more suited to your way of working than others. You may want to focus on one or two at a time and master them before going for the other tips.
This is actually just the tip of the iceberg as there are plenty of other ways to help skyrocket social media production. There are several other tips that cover areas such as environmental factors and time management. You can also take advantage of new applications and services that are being developed regularly to improve productivity. Keep yourself updated on the constantly changing digital landscape, as it is sure to bring new and improved ways of boosting social media efficiency.
Proweaver is one of the leading providers of custom web design in the industry. If you’ve got any more tips to boost social media marketing productivity to share with us.