Nowadays, content marketing has become a powerful tool for businesses in the digital age where everyone is constantly scrolling through their social media accounts and looking for relevant information. More and more brands are stepping up their marketing strategies and making use of the internet to generate leads. However, with the growing competition, it may be hard for up-and-coming businesses to stand out.
Many brands have made a name for themselves, and when more and more people view or go through their content, it’s going to expand their reach, helping them gain an even wider audience.
Have you only started taking advantage of content marketing to reach your audience? You may think that creating content online is easy and that by simply updating your content, you can get your message out there and give your brand exposure. But, this is wrong.
As stated earlier, the competition is getting tougher with more start-ups, as well as widely known companies, going neck and neck for the consumers’ attention. With all of your competitors creating the same content as you, how will you capture your audience and prevent them from passively scrolling through your content?
It’s simple—don’t create the same content to avoid burying your message in a very saturated topic. Not only that, but you also have to create SEO-friendly content to ensure people who are relying on Google to get the services or information they want can come across your website or blog. There are many factors to consider when creating content for the internet, with the ultimate goal being to capture your audience’s attention and keeping their interest in you.
But, how do you do that?
The internet is constantly innovating and your consumers’ interests change as time goes by. So, how do you present yourself to them and keep them engaged?
Keep up with the current trends and integrate advanced content marketing strategies to gain a step ahead.
To get you started, here are the 7 Rs in content marketing strategies you can do to gain your audience’s attention and convert new consumers:
Result-Focused Content – Filtering and Keywords
You need to create content that’s easier for your audience to look for. With everyone turning to technology to make things easier and more convenient for them, your target market will never see your content if it is hard to look for. They want their information instantly and on the first page of Google or any search engine. In the digital age where the attention span is shorter, no matter how interesting your content will be, if it’s hard to find, your audience will not acknowledge it.
Therefore, as much as possible, you should consider creating content that hits the right questions or ensures your website’s search engine has a filtering option. This way, it will be easier for your audience to find and, from there, they can get the specific information they are looking for. The more specific you are in classifying your topics into different categories, the more convenient it will be for them to find what they are searching for.
Another way to make your content visible to your audience would be to utilize SEO keywords into your written content. Why is it important to insert these into your content? That’s because this affects your ranking on big search engines, such as Google, and ultimately affects the amount of traffic your page gets.
This, in turn, would mean:
So what’s the formula to finding the right keywords for your content?
- It should be specific. Make use of long-tail keywords.
- It should have low search competition, meaning there are very few people using it.
- It should have a relatively high search volume. Although the competition is few, your audience must be looking for it.
- It should have low keyword difficulty.
In conclusion, making use of filters on your website and targeted keywords on your content can lead to your audience finding the information they need from you. Having results-focused content is convenient, which is really what your audience wants from the internet.
Recognize Your Niche
Nowadays, many content marketing experts are pushing for having a specific niche in your content marketing strategy, and there’s a very big reason why. This lessens the competition in terms of getting the consumers’ attention, and at the same time, you manage to speak to the people you want to sell your products or services to.
However, there’s also a disadvantage in niche content marketing. Although it lessens your competition in terms of search results, you may be too specific when it comes to optimizing your content, which can be a problem.
Therefore, in niche marketing, it’s best to come up with a comprehensive strategy in reaching your audience. You need to know who they are, what they do, what they like, and how you can incorporate all these into your content.
Reinvent Through Personalizing Content
So, what is meant by “Content Personalization”?
According to the Content Marketing Institute, content personalization is a way that exploits visitor or prospect data to provide relevant content through the interests and preferences of the target audience.
But, how are you going to gather data about your target consumer?
Doing manual data on your consumer can be a taxing process. It would require a lot of your time to take down notes on their behavior and the frequency of their visits. That’s why online businesses now turn to website analytic tools to know more about their consumer behavior and interest. Some examples of commonly used website analytics tools are Leadfeeder, Visual Website Optimizer, and ClickMeter, among others.
From the results gathered from your website analytics tool, you’ll know how to approach your content creation, experiment on different marketing approaches, and know what strategies bring them to click on your content in search results.
Remarketing to Drive Lead Generation
Google Ads now has a feature called “Remarketing,” which allows you to interact with people who previously used your website or mobile app. This lets you strategically position your ads in front of these audiences as they go through Google and its partner websites, helping you promote better brand awareness to your option.
When it comes to effective marketing, sometimes, repetition is the key. The more your target audience sees your content, the more they remember it. Furthermore, when it does repeat in their heads, your message would be more likely to stick to them, just like how jingles are at malls when you hear them over and over.
This is how using Google’s Remarketing helps you promote your message.
But what are the other benefits of remarketing?
- It shows your ads to individuals who have previously used your services when they’re searching elsewhere or when they’re planning to make a purchase. This also helps your customers find you presenting them with your ads when they are looking for your business on Google.
- Businesses can make a remarketing list to advertise for specific actions. An example of this would be presenting your ad to someone who added something to their shopping cart but did not go through with their purchase.
- Your ads can have a large scale reach. More and more people can come across your ads as they go through various websites and mobile apps.
- It’s cost-efficient. What’s great about this is that it allows you to give your brand exposure without having to spend millions.
With that being said, Google is evolving more and more in helping businesses get the opportunities they need to reach out to their consumers. Start making use of these tools today.
Reinforce Content Optimization in Targeted Landing Pages
Although using social media pages cost less when trying to promote your product, having your own website enables you to lose competition in terms of your audience’s attention. Your website is your own domain where customers learn about you.
However, if you want potential customers to find you first, you must consider optimizing the content on the targeted landing pages on your website.
What are targeted landing pages?
Targeted landing pages are pages on your website that deliver the message to your consumers that they should enlist your help or purchase your product. The content for these pages will determine your consumers’ behavior, whether it results in conversion or not.
So, what should the content of your targeted landing pages have to capture the attention of your targeted audience?
- A clear page title
- A clear headline
- A well-made design that suits your business’s branding
- A single column for your texts
- Limited pages
- A consistent design for all marketing materials in every media
- Important details on the topmost portion of your site
- A clear message as to how your service can benefit your audience
- Call to action
The clear goal of your landing page is to provide an avenue for your prospect to become a customer or a client. The content in your landing pages should enable them to consider a purchase. Furthermore, you need to resolve any concerns they have about your service.
When you’ve implemented all the elements needed on your targeted landing pages, you can reap the following benefits:
- It improves your website’s traffic and helps you track visitor engagement and behavior.
- It contributes to your website’s SEO ranking.
- It presents your brand thoroughly to your prospects and helps you personalize your content to fit their interests.
So if your business has a website, make sure to integrate important elements in your targeted landing pages that will improve your conversion rates.
Rely on Content Sharing Communities
You might be wondering why you should make use of content sharing communities when you already have a website of your own. The role of online communities, in general, is to connect people from all walks of life. A survey conducted by i-SCOOP said that 80% of their participants joined online communities due to their desire to help others find relevant information while 66% felt a sense of belonging with their peers.
But, why do you have to rely on these online communities when you have your own website? That’s because these websites can be your avenue for gaining more conversions. Websites like these have a lot of traffic, thus, they allow you to produce informative content about your business and help consumers want to know more about what you offer. There are content sharing communities that focus on a specific niche, which allows you to relay to the specific audience you want and who relate to your brand.
Relay Your Message Through Unique Video Content
Video marketing has become an increasingly popular medium for businesses when it comes to content creation. Not only that, having a video on your website improves your SEO ranking.
However, with more businesses turning to video content as a means to present their services or story to the masses, how are you going to present your business in a memorable way?
Here are some of the latest innovations in video content:
- Shoppable Videos – These are videos that provide links of featured products.
- 360 Videos – Although there are only a few 360 videos available as the equipment in creating them can be quite expensive, this trend is expected to reinvent the way we see motion pictures in the years to come.
- Immersive Videos – These types of videos allow audiences to be a part of the whole experience, which makes them all the more memorable.
Although these three trends can be hard to achieve today, it’s safe to say that they may be more accessible in the future as the digital age continues to grow.
Are you looking for a company that can help you create content for your website? Proweaver not only designs custom-made websites for your businesses, but our team helps you put out content for the internet as well.
We’ve partnered with numerous businesses in creating SEO-friendly content that has helped their businesses amass conversions. Talk to our experts today to learn more.