Having a website for your company helps you set up your presence in the online world. You have to take advantage of the fact that more and more people are using the Internet in searching for the products and services that they need or want. With a website, you get to be visible to these online users, enabling your brand to have a wider audience reach than in the physical world.
Different strategies are available in making the website effective in drawing in the crowds and converting them to sales. One of these strategies is the use of AMP. But what is it? How does it work? And how can it help your website?
Definition of AMP
AMP or Accelerated Mobile Pages Project is a free, open-source framework created by Google. This enables owners to create mobile web pages that can quickly deliver content to the users. It contains a number of things that can help accelerate the page load times of your website when viewed in mobile devices, such as JS, HTML and cache libraries, among others. Extensions and properties specific to AMP are used to achieve this situation.
AMP enables your website to be viewed in mobile at a faster rate. Users will be seeing content that is important to them. But, the main difference between a page with and without AMP is that the latter gets rid of all the elements known to negatively affect your website’s performance and speed. As a result, custom web design may be a little different with and without the use of AMP.
The Benefits of AMP
The use of AMP for the mobile version of your website offers a lot of benefits. These benefits are typically focused on the speed and performance of your website, which are key factors in attracting online users to your brand.
Check out the 8 amazing benefits of AMP as listed below:
AMP helps make your website mobile-friendly.
Every website owner definitely wishes to have their custom web design compatible with mobile phones and other handheld gadgets. Nowadays, most people would prefer accessing the Internet via handheld gadgets, such as mobile phones. These gadgets are compact and convenient, enabling users to carry them around and access the Internet whenever and wherever they want to.
By making use of AMP, your website becomes mobile-friendly. You get to design your website exactly the way you want its mobile version to look like. The videos, images, graphics, and animations that you want for your website will show up at the exact places where you want them to appear. At the same time, their sizes will also be exactly the sizes that you want them to be.
When using AMP, you have to make sure, though, that everything will be specified accordingly. The sizes and placements must be specific so that the images, videos, and more will appear where you want them to show up exactly at all times. Talk with your website design and development team about what the right specifications are and how to achieve them for the mobile version of your website.
AMP helps increase your website’s page ranking.
Using AMP can help boost your website’s ranking, both in search engines and in mobile. There are many reasons why this is the case.
Firstly, AMP is created by Google. That means they want people to use it. Bumping the page ranking up is one of the incentives that Google gives to the website for using AMP. So, it is clear that, if you want a boost in the page ranking of your website, you will have to make use of AMP.
Secondly, AMP will help improve your SEO ranking or page ranking. This is because of the many issues that AMP can help address such as page load times (discussed later in #4).
Having a high page ranking is necessary for your website. With a high page ranking, visitors who need your products and services will most likely be seeing your website immediately. This leads to more visitors and potential clients going to your website. Coupled with great custom web design, using AMP for your website will surely help reach your target audience and attract their attention.
AMP helps increase the click-through rate.
In relation to #2, AMP definitely increases the click-through rate or CTR of the website. Once your website is ranked at the top, your target audience will surely be seeing it. In most cases, online users typically click on the first few links at the top of search engine results pages when they are looking for products and services. Since your website is one of those at the top, they will most likely be clicking on it, increasing the click-through rate of your website.
An increase in your website’s click-through rate is also associated with higher online traffic. This means that more and more people are interested in what you are offering. More and more people would want to buy your products or take advantage of your services, given the right circumstances. This will lead to more chances of sales conversion which will ultimately result in the generation of more profits.
Increasing online traffic is one of the goals of having a website as part of your online marketing strategy. Using AMP can help you achieve that. So, check with your custom web design team about using AMP to increase online traffic to your website.
AMP helps improve your website’s page load time.
When thinking about custom web design, the website’s page load time is also something that you should take into great consideration. It is important that the page load time is fast. This means that online users should not wait for a long time just to view the content of your website. You have to remember that most online users do not want to wait long. They should have something already on their screens, typically ones that are included in your website, in just a short amount of time.
Making use of AMP can help improve the page load time of your website. AMP is fast because it does not have anything that can slow it down. As a result, online users can have your website in view just moments after clicking the link.
AMP helps ensure a good user experience.
Let us admit it! Page load time is a contributing factor in determining whether your online users will have a good user experience when visiting your website. To deliver good user experience, you need to make sure that your website loads fast enough to the liking of your online users.
As page load time is addressed by using AMP, ensuring good user experience is also one of the most amazing benefits that AMP provides. With good user experience, your online visitors would want to visit your website regularly. They will also most likely recommend your website to people they know who are in need of the products and services that you are offering.
AMP helps ensure that users stay on the website for a long time.
Since your website loads faster with the use of AMP, online visitors will most likely end up visiting many of the pages. They would want to check out the entirety of your website because they believe that they will only be spending a short amount of time to do so.
When the users stay on your website for a long time, the likelihood of converting them to potential sales will also increase. The more they get to know you and your brand, the more they will trust you. The more they learn about and understand the different products and services you offer, the more they will end up taking advantage of them.
AMP helps boost the performance of the servers.
This benefit is typically associated with online traffic. Since your website gains more and more online traffic, your website’s server may clog up. This is due to the demand of numerous online visitors to view your website. A clogged up server will lead to difficulties for your users to access your website.
Thankfully, using AMP can help in this situation. AMP can help improve the performance of the website’s servers. As a result, they become more efficient in managing the traffic load, reducing it whenever necessary. This leads to a more efficient and effective performance that is both beneficial to you and your online users.
AMP helps increase the ad views.
When you decide to make use of AMP, you will have to code HTML in a certain manner where the overall usability of images and banners is enhanced. As a result of this prominence, online users will be able to view the images and banners more and even click on them. This can help lead to increased ad views which can also help website owners and ad publishers to monetize their websites.
Is AMP Important to You?
With the different benefits stated in using AMP, is it really important to you? In general, the use of AMP will absolutely help make your page load times faster, affecting your online visitors’ user experience. If user experience, speed, and performance are priorities for you in your custom web design, using AMP may be a necessity.
However, you have to understand that using AMP only improves the speed of your website. It does not, in any way, improve your content. So, no matter how fast your website loads, if your content is boring or grammatically wrong, online visitors will still not have a good user experience.
Using AMP is only one of the many ways you can use for your website. You will have to combine various techniques to ensure that your website is the best version that it can be to gain customers, increase your profits, and declare success on your online marketing efforts.
How Proweaver Helps You
As a custom web design and development company, Proweaver understands the implications of using AMP for our clients’ websites. We check on the different pros and cons of making use of AMP in relation to your website. This way, we can provide you with the best website that you deserve.
Proweaver has a team of professional designers and developers who put the interests of clients in mind when designing and developing their websites. We take pride in the knowledge, expertise, and skills that our professional design and development team possesses, utilizing them in establishing the websites that truly represent our clients’ companies. We also take pride in the different software programs and techniques that our team uses, such as AMP, in creating and developing websites. We are familiar with these programs and techniques, applying them in the projects that we do.
Proweaver’s professional team is ready to handle and materialize your website project. We will design and develop a website that is an online representation of you, your brand, your company, and what you do. We will be constantly communicating with you to ensure that what you want, your preferences and your requirements for your own website will be included in the project.
If you have questions about our services, we invite you to get in touch with our team. Take advantage of our services today, and get a hold of the right website that can help you achieve success in your online marketing efforts.