A lot of people use the Internet for different reasons. The Internet Live Stats shows that there are about 4.3 billion Internet users all over the world today. This means that more and more people are taking advantage of the Internet and what it can do.
Businesses can also harness the power of the Internet. They can use it as a platform to showcase their products and services to their target markets. Even the whole world can become their stage.
The Need to Develop a Website
To showcase your company’s products to the Internet, you need online representation. This is where your business website comes in. Your website represents your brand and your company on the Internet.
The website is the place your target customers go to for more information about your business. If they are interested in your products or services, they will access your website. If they wish to make a purchase or take advantage of a service offering, they can check the website directly.
A good custom web design can help attract more potential customers. Moreover, quality content on the website can lead to higher search engine rankings. This can help your website increase its visibility online.
With billions of Internet users out there, your website can, in a way, reach out to a wider target market. But, how it pans out is all thanks to artificial intelligence or AI.
Defining Artificial Intelligence
When we think about artificial intelligence or AI, robots mostly come to mind. Artificial intelligence may relate to a humanoid robot that thinks, reacts, learns, and acts like a real human. There is a certain truth to this belief.
According to Techopedia, artificial intelligence is a field of computer science that focuses on the creation and development of intelligent machines and computers that think, react, work, and learn like actual human beings.
Science Daily also has a similar take on the definition of artificial intelligence. Going by their definition, artificial intelligence is the study and the design of intelligent agents. An intelligent agent is a system that reacts and acts based on its environment.
Still, other definitions exist for artificial intelligence. But, we now have a general idea of what AI really is. It enables a computer or a machine to mimic what an actual intelligent human being can do.
The Importance of Artificial Intelligence
Artificial intelligence involves the design and programming of machines and computers in a manner where they think and act like humans. Nowadays, artificial intelligence is almost everywhere. In our everyday lives, in businesses, in various industries and sectors, artificial intelligence exists. There is probably a lesser number of areas in life that does not involve artificial intelligence.
AI has influence over the many facets of our lives. With its great capabilities, it can be hard to imagine living life today without it.
To demonstrate, 72% of all people will be using their smartphones to go online by the year 2025. This is according to an article published by CNBC. Artificial intelligence makes it possible for smartphones to access the Internet and display websites.
In addition, artificial intelligence powers virtual assistants such as Cortana and Alexa. If you’ve noticed, both Cortana and Alexa react to a number of commands. From searching the Internet to turning lights on and off, these virtual assistants make use of AI.
Artificial intelligence even touches on different business sectors. Many financial institutions use it to help detect fraud. This is through the creation of fraud detection programs and systems. Other industries as well are able to develop new products and processes with the help of AI.
This is also the same principle for web development. Artificial intelligence has an impact on the process of creating and developing custom web design for many businesses.
How Artificial Intelligence Affects Web Development
Nowadays, a lot of Internet users search for and buy products online. They are also taking advantage of different services via the Internet. According to Statista, the number of online buyers will reach 2.14 billion people in the year 2021. Purchasing online is already a common transaction for many people around the globe.
Of course, businesses, especially those in the e-commerce industry, need to ride this trend. If they want their companies to benefit from this particular trend, they need to change their views on how they develop their websites. Many companies nowadays implement innovative technologies that involve the use of artificial intelligence. These include voice searches and chatbots, among others.
The relation between artificial intelligence and web development does not end in the e-commerce industry. Other companies that use the Internet at a certain level will also have to adapt to the trend.
In general, artificial intelligence affects web development in a number of ways. These include the following:
- Allows faster searches and queries
- Enables potential customers to get faster and more informative results from their searches and queries
- Improves interaction with the guests and visitors of your website
- More effective marketing due to targeted content
Artificial intelligence is present from the initial custom web design planning phase to the coding of the website. One cannot deny its impact on how the entire web development process goes.
Benefits of Using AI in Web Development
Obviously, there are many benefits of using artificial intelligence in web development. Take the following benefits into consideration:
Custom Web Design
The primary goal of your website is to gain the attention of your target market. AI enables you to create and design website layouts that are attractive. At the same time, you can put in various images and graphics that add more aesthetics to the website.
Remember, your content will always be king. This principle applies to all materials, including articles, blogs, or videos. Artificial intelligence can help your website display information that is tailored to your target audience.
Take YouTube as an example. When you watch or listen to a new video, a video suggestion appears on the right side of the page. It can play the next video right after the end of the current video. In most cases, the next video is relevant to the current one. Artificial intelligence is at work here.
With artificial intelligence, your website can suggest or show relevant content to the users. Users will have peace of mind that whatever information they see on your website has a certain level of relevance to what they prefer.
Voice Search Capability
As mentioned before, there is an increasing trend of individuals using their mobile phones to access the Internet. Most of these mobile phone users make use of voice search. As per an article by Search Engine Land, 20% of all user queries on mobile phones are voice searches. This trend will only grow upwards as per Campaign.
Artificial intelligence helps you ride this trend for your own website. Not only will your website be mobile-friendly; it will also be innovative in a way that suits the preferences and lifestyles of your target market.
Overall User Experience
Any website has overall user experience as one of its most important goals. Your online guests and visitors need to have a good overall user experience when visiting your website. Otherwise, they will leave the website, turn away from your brand, and go to your competitor.
Finding and navigating your website should be easy for online users. At the same time, looking for information right from your website should also be easy for them. Making use of artificial intelligence helps set up technologies and procedures that will help improve the overall user experience.
Downsides of Using AI in Web Development
Of course, everything has its own set of pros and cons. The use of artificial intelligence in web development is no exception. While there are benefits to using artificial intelligence in developing your website, there are downsides as well. Some of these downsides include the following:
Have you ever tried contacting, say, an Internet provider to talk to an agent? But, along the way, you get a voice prompt telling you what to do instead. There are even automated voice machines that troubleshoot problems with the customers.
Many people hate that! They would rather speak to a live person. They tend to press or click any button to get past the machine and go to an actual human being. This is an area of challenge for artificial intelligence.
No matter how you design and develop your website to act as human-like as possible, current artificial intelligence has its limitations. Customers can detect if they are talking to an AI and most of them still want personal responses.
By using artificial intelligence, non-personal interactions may drive potential customers away.
Loss of Jobs
The emergence of artificial intelligence in various industries has stricken fear in the hearts of employees. According to a BBC article, robots will take over 800 million jobs by the year 2030. On the same note, according to an article by Fortune, robots may replace humans in 40% of total jobs in 15 years.
Advancing artificial intelligence in website development may lead to the unemployment of many developers, designers, coders, and the like.
Issues with Privacy
Most, if not all, people value privacy. In relation to this, many consumers feel uneasy about the existence of artificial intelligence. They believe that their privacy may be compromised. Customers want privacy and transparency. AI may give and do the opposite.
Artificial intelligence, specifically machine learning, can keep track of the behavior and interactions of users online. When combining artificial intelligence with analytics software, you can be sure that mining a huge number of customer data is possible.
Weighing the Pros and Cons
Of course, companies have to weigh the pros and cons of using AI on their websites. There should be a balance that will help both companies and online users get what they want.
But, at this point, it would seem that artificial intelligence is doing a good job of providing a better online experience for many users all over the globe. In addition, many companies are making great progress in their goals with the use of artificial intelligence in the development of their business websites.
Choosing Proweaver to Develop Your Business Website
Proweaver is a company with skills and experience not only in custom web design but also in web development. Our team has a wide knowledge of the trends that affect web development. One of these trends is the use of artificial intelligence.
We are confident in our tools, expertise, and manpower when it comes to developing websites for different industries. Creating a website for your company involves collaborative efforts from our team and your company. Our team will take note of your brand and gain a deep understanding of it. This way, we can give you a website that indeed represents your company on the Internet.
We will be happy to show you how your website can help advance your business goals further. Take advantage of our services today! Visit our website to check out our web solutions or call us now.