Want to boost your online traffic with banner ads? Now that digital platforms have taken over as one of the most impactful and agile channels for advertising, web banners can freshen up your site and help you improve sales numbers.
But you may be asking yourself: how can I create a customized web banner design that will attract people and result in clicks?
Do not worry!
In this article, we’ve put together all the information on why you need, now more than ever, to use web banners and how to create successful web banner designs easily.
What Is Web Banner Design?
The web banner or online banner is among the most prolific forms of marketing used today in the online world. Web banners are advertisement images embedded on web pages, specifically on the header, footer, or sidebars of websites, such as blogs and news publications. They are used to showcase a product or brand and link to the advertiser’s website. It is the systematic creation of effective banner ads through the careful application of basic design guidelines. They come in all shapes and sizes, designed to create the most clickable ads possible.
Most companies use web banners in all shapes and sizes because they’re an affordable, measurable, and effective medium to increase brand awareness. Whether you’re crafting it for social media or an online shop, web banners can tell who you are and what you’re about. This sets forth your brand identity and your personality, helping you improve sales numbers.
But how can you use them to freshen up your site?
What Is Banner Advertising?
Web banner advertising refers to the use of rectangular ad sizes for displaying advertisements on web pages. The ad can be an image, text, or a combination of these things.
Web Banner Costs
Web banners or display ads are generally considered affordable. This is because they are priced on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis. Costs will vary based on two main factors: design cost and display advertising cost.
How to Use Banners
Check out the listings below on how to use banner ads.
- Use banners to promote your discount offer.
To effectively promote your discount offer, incorporate it into your web banners. This way, clients can easily notice your offers. You can design a minimalistic or colorful banner that helps visitors know that they can save discounts on your products.
- Use banners to advertise new services or courses.
Design a stellar banner ad that advertises your new services, courses, or programs. With this, your visitors will be enticed to check out your new services instantly, helping your brand get more leads.
- Use banners to get more readers for your content.
Banners can come to your rescue and help get more readers on your content. Design a web banner that will showcase or promote your blogs or practical guides.
- Use banners to deliver a powerful message to your audience.
With a banner, you will be able to deliver a powerful message to your visitors. It is impactful enough to drive click-throughs and generate maximum conversions. Make sure to design a customized one for each holiday or awareness.
- Use banners to share testimonials.
Testimonials are one of the essential parts of your website. They convey enthusiasm for, trust, and credibility in your products and services. So, to get more users, design a banner that will showcase your client testimonials.
What You Should Include in Your Web Banner Design
There are many variations you can include in your web banners, such as images, static graphics, GIFs, or videos. However, here are some specifics that you should include in your web banner design.
Business name or logo:
This will help identify your brand and help improve your brand awareness. This also helps viewers know who is marketing to them.
A call-to-action, or CTA:
Get far more traction with a simple “Click Here” or “Start Your Free Trial.”
Visual appeal: Make sure your web banner is clear, easy to read, bright, lively, and attention-grabbing. Make sure to balance fonts, images, graphics, and colors.
Web Banner Advertising Statistics
Want more information to convince you why you need to create attractive web banners on your web pages? Check out these statistics.
- According to Statista, global spending in Banner Advertising is expected to reach US$183,932 in 2022.
- The total ad spending that will be generated through mobile banner ads in 2026 is around US$168,000.
- The average person receives 1,700 banner ads per month but only sees half of them.
- The United States has the largest digital advertising market, with ad spending reaching $242.54 billion in 2020.
- According to Small Bitz Trend, Google and Facebook hold the largest share of total U.S. digital ad spending with 37.2% and 19.6%, respectively.
- According to Statista, digital buyers have increased from 2014 to 2021.
- As per the Global Internet Advertising Market Report, from Research and Markets, Internet advertising is all set to increase at a CAGR of 24.7% between 2020 and 2027.
- According to Stone Temple, mobile has surpassed desktop as the main device used for browsing, delivering 63% of all internet traffic in 2017.
Banner Trends That Will Stand Out in 2022
- Personalized Display Ads
According to Forbes, 80% of shoppers make the purchase only for the personalized experience, and 60% of customers become repeat buyers if provided with a great shopping experience.
This means that personalized banners will have more advantages this 2022. So, make sure to personalize your banners if you want them to attract customers and conversions. Collect your user information, such as demographic data, interests, product preferences, and browsing history, to help you create a banner that will resonate with their needs.
Furthermore, you can create better and high-converting banners by targeting the keywords that your customers are using. This can help you display the most relevant advertisement to your audience.
- Mobile-First Banners
Because of the pandemic, there has been a steady rise in mobile shopping. According to Statista.com, mobile advertising spending will continue to reach $308,182 by the end of 2022. So, make sure to design banners that are compatible with mobile users. This way, you wouldn’t lose potential mobile-user customers.
- Banners with Vibrant Static Image or Sophisticated GIF Animations
Grab your reader’s attention by designing banners with superb and vibrant images and animations. You can create a static image or an animated ad that is perfectly in sync with your brand personality.
- Banners with Videos
Video continues to be the fastest-growing format in all forms of advertising. In fact, according to Statista.com, ad spending in the Video Advertising segment is projected to reach US$ 106, 879 in 2022.
So, create videos in your banners to take your customer engagement to a whole new level. This is also more effective as your prospects and customers will easily remember your message when it is conveyed through a video.
Web Banner Examples
- Semrush (Top, horizontal ad placement)
Semrush ad banner is effective because it uses retargeting, the method of displaying ads to readers who have previously interacted with the marketing tool. This way, it serves as reminder advertising.
- Airbnb (Banner ad placement: Top horizontal)
This strategy of Airbnb piques curiosity and holds a visitor’s attention. It keeps a reader interested and more likely to click the call-to-action button.
- APDerm (right-hand column and bottom horizontal ad placement)
This banner offers a solution based on a reader’s problem and effectively serves the reader’s intent.
How Do I Create an Awesome Banner?
Each successful banner design should include:
- The right size
- The background
- The headline
- The sub-text
- The CTA (Call to Action)
- The product image
- The landing page
Check out these tips and guidelines for designing banner ads that will bring clicks.
- Using the Right Size
Make sure to use the most effective standard banner sizes. The most successful standard banner sizes, according to Google Adsense, are:
- 728×90px — Leaderboard
- 300×600px — Half Page
- 300×250px — Medium Rectangle
- 336×280px — Large Rectangle
- Maintain Balance
Banner ad design should have the right balance, so watch your hierarchy. Make sure to include your company logo, value proposition, and CTA. Make sure your company logo is visually dominant. However, it should not be as dominant as the value proposition or the call to action. For your value proposition, it should showcase your service/product with attractive offers and prices. It should be the first thing that your viewers will see. For your call to action, you can include phrases, such as “Learn more”, “Get started”, or “Watch now”, to entice visitors to do something.
- Keep Your Web Banner Simple
Make the content and visuals simple as viewers do not like heavy content. Furthermore, users can only glance at your web banner ad for a second.
- Use Buttons Appropriately
Buttons can increase the click-through rate (CTR) of your ad, but you should use them sparingly. Place them after your copy on the lower right side in contrasting colors. Also, keep them consistent throughout the set of ads.
- Have a Defined Frame
Have a clearly defined frame in your banners with graphics extended to the edges of the box. Put a 1-pixel gray border around the ad if your box is white.
- Make Your Text Instantly Readable
Typography still proves to be a vital aspect of design. Do not add text that people can barely understand, such as cursive/script fonts, extremely thin font weight, all uppercase copy, or font sizes smaller than a 10 pt.
- Be Consistent with Your Brand
Make sure your banner matches your branding and the landing page so your customers won’t get confused.
- Choose Appropriate Colors
Consider what types of emotions you want to evoke in your audience. Relay these feelings with the use of appropriate colors. Study your target audience when making your color selections.
- Use the Correct File Formats
You can choose between JPG, PNG, GIF, or HTML5 files. Make sure your designer will work in Adobe Illustrator or Photoshop to deliver JPG, PNG, or GIF files, or in Google Web Designer or Adobe Animate for HTML5 files.
A GIF file format is a cost-effective way to advertise your product or service and inform your target audience of what you have to offer.
These banners have the potential to reach a larger audience across diverse segments because of their high CTR and flexible design format.
If you’re not a professional designer or do not have time to design one yourself, consider hiring a talented designer to design the perfect, clickable ads for you. Proweaver, Inc. is ready to help you.
The world of banner ads has evolved to become a powerful marketing channel. Banner ads are now considered to be an affordable pay-per-click (PPC) advertising channel with an average CPC of under one dollar.
But, of course, for you to stand out and get a considerable click-through rate and conversions, you should design high-quality web banners that are eye-catching. This will help you lead to a higher return on ad spend.
Achieve your goals by developing an understanding of the importance of web banner advertising. Invest in it to create a positive impact on your business.
Get Started Here at Proweaver
Looking for a low-cost way to build brand awareness online? Begin your marketing campaigns by considering affordable web banner ads.
Here at Proweaver, Inc., you can catch everyone’s attention online using customizable web banner design. We can create personalized web banner designs that best suit your brand, interests, and budget plan. You can get started with your campaigns almost immediately.
If you need more information, please feel free to contact us at +1-877-216-0852. Our friendly representatives are ready to help you discover the power of web banners.