Get ahead of your competitors and bring your online strategy to the next level. Where should you start? Go back to the center of it all—your business’ website. It is now necessary for every business to have online goals. Surely, you also have yours. Maximize your resources online to achieve such goals. How? Boost website traffic, increase leads, and turn these leads into sales.
Why do you need website traffic? This helps improve your website ranking in search engines like Google and Bing, resulting in better online credibility. Also, it’s a way to see if your online marketing is doing well. In short, website traffic is one of the determining factors of your business’ progress.
But before anything else, make certain that your website is customer-friendly and that it doesn’t drive away potential customers. Streamline your website flow while injecting a seamless custom web design.
Once your website content is fully optimized, it’s time to use other methods for more traffic. One easily accessible method is social media.
There are two ways in using social media to boost website traffic—the free and the paid.
The free method obviously does not cost you money. You can freely use social media platforms like Facebook, LinkedIn, Twitter, and Instagram by creating engaging content that promotes a certain blog or a certain page from your website. As a result, it will lead users to your website.
On the other hand, paid social media advertising will display your ads to relevant feeds right in front of your target market.
Here are 12 tips that will tell you in detail how to use social media to boost website traffic:
Complete your profile
Fill out everything there is to fill in your social media bio. Specify the industry your business is operating in and include all the services or types of products you offer as relevant keywords. Say something about the company such as the establishment date, founder, years of operating in the industry, contact information, and business address.
See to it that you have included your website’s URL in all of your social media profiles.
Sounds cliché, right? Yet, this small detail is often overlooked by businesses.
As you set up your business’ social media accounts, fill out the designated space to add the link of your website. If you have existing profiles, check again if you have added the link. Doing so will both contribute to increasing your website traffic and in boosting your SEO (search engine optimization).
Promote a blog from your website through a social media post.
You can introduce a newly published blog. Just make sure to create a catchy caption that will prompt users to click on it and lead them through your website. Be aware of some posting rules, especially the character limit:
- Facebook- 10,000
- Instagram- 2,200
- Twitter- 280
- Pinterest- 500
A particular user might want to share the blog with friends. Make it easy for them by optimizing social media icons all throughout your website.
Use visually appealing images for your social media posts.
Adding infographics or images to your social media post will likely get a lot of attention. Besides, words alone can be boring sometimes and people love visuals. Most people totally agree with this. Most of the time, if a post is all-text and without illustrations, then they don’t spend time reading it. Thus, you need to add some accessories and colors.
Just some reminders! The image should coincide with the caption and must be of good quality.
Here are some tips on what type of image to use for your post:
- Do not use an image with lots of colors.
- Use a bright image.
- As much as possible, choose an image with a white background.
Share what’s happening within your business.
Don’t advertise your product or service so much. Give people a break! Instead, you can share posts about a company event or recent achievements the company has received.
This will make you more relatable to users and establish a deeper connection with them. Also, showing off your success will give them a good impression regarding your business’s trustworthiness. Eventually, they will be interested to visit your website and know more about your product or service. So again, pay attention to your custom web design that will give a convenient experience to visitors.
Always include hashtags in your posts.
Surely, you’re familiar with what a “hashtag” is. You use the sharp sign and just add a word or words without using spaces.
A hashtag is a common feature among social media platforms that is especially beneficial to businesses. Using hashtags promotes a wider audience reach. Why? Your post will not only be visible to your followers, but to those who search the same hashtag as well.
Just one reminder! Use popular and trending hashtags or hashtags that a lot of people are using.
Do you know that there’s a tool that can help you find valuable keywords relevant to your business? You should really look for it online.
Include a CTA (call-to-action) in your post.
After getting the attention of the user and informing them of what the post is all about, what’s next? You should tell them what to do after through a brief and clear CTA such as “visit us,” “click here,” “learn more,” or simply, “like and share.” CTAs are quite helpful in leading users to visit your website. This could mean additional traffic.
What to remember when using CTAs:
- Make them easily recognizable. Use a big enough font and put it in boldface.
- Use a text color that contrasts with the page.
- Keep the graphics simple.
- Give the CTA button volume so it doesn’t look plain.
- Make sure the CTA is linked directly to a particular landing page.
Know the right time to post.
Yes, you can post anytime. If you want to boost website traffic through social media, posting time is something you should be mindful of.
You have to be aware of when is the best time to post for different social media platforms. This refers to the time of the day your target audience actively uses social media. You want them to see your posts, right? In the first place, it is originally created for them.
You can use a tool to know your audience better and the time they access social media the most.
Be consistent in posting content.
You don’t have to post daily because it will not look good to your followers. Just do enough posting to give updates and to show that you are active. You might want to check online for a statistic of the recommended number of posts per week for Facebook, Twitter, Instagram, and Pinterest.
Based on experience, it’s quite irritating to see posts every day from the same account, especially when it’s all about promoting the business.
Be consistent with your social media engagement.
You don’t want to lose a single follower, right? Then, take notice of every comment or mention, especially from followers. Responding to their comments will make them feel involved and will also improve your business’ reputation. Thereafter, this will stir their curiosity about what more you can offer. They may not need your service now, but having made a good impression on them will lead them back to your business in the future.
Moreover, if you receive comments that inquire about your business’ operating time, the products or services you offer, the costs, location, etc., take this opportunity to refer them to your website.
Continue to build your followers.
Should you stop gaining followers once you reach a certain number? Not really!
The more followers you have, the bigger the possibility of increasing web traffic and leads. In one of your weekly posts, insert one that promotes your social media account. Give people clear but not demanding instructions to like and follow you. For a better result using Facebook, there’s a feature that lets a business post in the feed of industry influencers or some communities.
Make use of paid social media advertising.
Paid social media advertising mostly applies to Facebook. Yet, other social media platforms have it as well. With Facebook, this method lets you display ads in relevant feeds and exposes it to a wider target audience. It also helps you find relevant keywords based on the data gathered through your visitors’ activity.
Clearly, there are lots of ways to boost traffic through social media and maybe a lot to take in as well. Well, you are not obliged to do them all at once. You can take it slowly and start with setting up your business’ profile properly. Then, you can do the rest one at a time. In fact, one rule when doing social media optimization is to “wait.”
One effective way to organize your social media strategy is by creating a social media editorial calendar and keeping track of your analytics.
The calendar will guide you on what type of content to post for a particular day and at a specific time. You can use this as a reminder to be socially involved and not lose your followers.
The analytics will give you accurate data if you’re gaining or losing followers and if the likes, shares, and comments are increasing.
Let’s take a look at how each social media platform is specifically used to boost website traffic:
- Facebook: Website traffic is obtained from Facebook communities, ads, posts, business pages, and Messenger.
- Instagram: Website traffic is obtained by putting a link in your bio, posts, stories, and photos, or connecting with influencers to promote your link in their bio.
- LinkedIn: Website traffic is obtained by sharing an article from your website.
- Twitter: Website traffic is obtained by getting people to retweet your tweet that can lead users to your website.
- Pinterest: Website traffic is obtained by pinning an image of a product or an image from a blog about five times a week.
- Mobile-friendly website design (can be conveniently viewed through mobile)
- User-friendly navigation
- Uncomplicated design (should be something that doesn’t confuse visitors)
- Strong website security
- Well-organized pages
Apart from social media, there are still lots of methods to boost website traffic. There’s local and organic SEO (search engine optimization), SEM (search engine marketing), video marketing, guest blogging, email marketing, long-tail keywords optimization, backlinking, and press and release distribution.
Going back, your social media optimization will not be a success if your website design lacks efficiency, convenience, and professionalism. What’s a good website, then? Let’s quickly go through these factors:
Apparently, the first thing you have to polish to build a strong foundation for your business’ online success is your website. You should get professional assistance for it.
We can be your trusted partner! As a web design company, Proweaver focuses on creating streamlined websites in line with your business and professional goals with our custom web design service. You can personalize your website with the expertise of our skilled developers.