WordPress is popular among many SEO specialists and website owners, especially in the creation and development of the website. It is an open-source content management system that allows you to create blogs, content, media galleries, forums, and even mailing lists, among others.
While WordPress may already be working for you, this does not mean that you should stop there. There is always room for improvement. There are features in your website that can still be enhanced for optimal performance. There are different ways you can boost your WordPress. Here are 12 tips that can help you do so:
Make your custom web design professional.
If you are looking to attract your target market and gain online traffic to your website, you will have to take custom web design into consideration. You have to make sure that the design of your website is as professional as it can be, both its look and its feel. This will help increase you and your brand’s credibility in the eyes of your target audience. At the same time, your target market will take you or your brand more seriously upon seeing a professional-looking website.
It will be best to work with a professional team in designing your website. Make sure that the layout is something that catches the attention of your target market. But, be careful with too many decorative items, especially ads and non-essential items. Potential visitors may bounce from the website, as they may find them bothersome. See to it that the design of your website is professional and attractive yet simple and concise.
Choose a WordPress theme that is mobile-friendly.
Nowadays, a lot of individuals are relying on mobile phones and other handheld devices to access the Internet. A mobile phone is compact, lightweight, and handy. It enables users to easily and conveniently access a website anytime and anywhere as long as there is Internet.
Taking advantage of this situation is a good way to give your WordPress website a boost. To do so, you have to choose a WordPress theme that is compatible with mobile phones. Looking at the bigger picture, you should see to it that your website displays correctly on whatever device the users are using, whether it is a laptop, a desktop computer, or a mobile phone.
Take time to choose your website’s hosting company wisely.
The company that will host the server of your website will matter a lot. You need to exercise extra caution when selecting a company that will handle your website’s hosting needs. The cheapest providers are not necessarily the best option. While they may be inexpensive in terms of providing their hosting services to you, the quality of your website may suffer.
Many hosts that offer cheap services often use only a single server for numerous websites. This causes a log jam, resulting in your website becoming slow. You have to take note that a slow loading page is one of the many things that annoy online users. If you want to give your WordPress website a boost, choose your host wisely.
Consider installing Yoast SEO Plug-in.
WordPress supports SEO. But, if you want to boost the website, you might want to download and install the Yoast SEO Plug-in. This plug-in is free yet totally powerful in terms of what it can do for your website and its performance.
The Yoast SEO Plug-in analyzes posts or pages, helping you understand their impact on your website through measurable data. At the same time, it gives you solid advice on what you can do to improve the ranking of your website. The plug-in can even rate the performance of your selected keywords throughout the website and across meta tags as well.
With the useful tool that is Yoast SEO Plug-in, you can get all its benefits for free!
Create timely, relevant, accurate, and fresh content.
Content is definitely king. Along with custom web design, content is what your target market will look at when visiting your website. It is important to make sure that the content you are putting out there is something that will be useful to your online visitors.
Users will rely on your website’s content to get the information they need, especially in terms of engaging your service, purchasing your product, or simply interacting with your brand or company. The information they get from your website must be timely, relevant, accurate, and fresh. You want your users to get all the answers to their questions once they visit your website.
When creating content, always aim to provide what is accurate. Be clear about the information. Make sure that the content is also relevant to the current situation or time period. Relevant content will help the users make sound decisions that are also relevant.
Use a shorter URL.
A URL is the collection of characters you see on the address bar. The shorter the URL, the more attractive it is to potential users. This is because most people cannot remember a long sentence. They can only remember a few words put together. Using a shorter URL makes use of this principle. When you use a shorter URL, your target market and potential users will remember it better, thereby increasing the likelihood of them visiting the page again.
When you create a short URL, you have to make sure that it truly represents what the content of the page is all about. The users should already have an idea on what the page is just by looking at the URL.
Monitor the speed of your website regularly.
Most, if not all, users do not like it when the website they are trying to visit takes a long time to load. While there may be some who will wait for the page to completely display itself, most will definitely close it and look for a competitor’s website.
You have to be serious in addressing the speed issues that may be hampering the performance of your website. You should regularly monitor how fast or how slow your website is. Identify what factors are causing speed issues and address them.
For instance, lots of erroneous codes on the website can considerably slow it down. You or your team should be able to know and pinpoint where the erroneous codes are and remove them immediately.
Optimize your images.
In relation to #7, another factor that causes a website to slow down is the wrong use of images. Of course, images are part of custom web design. These images can help catch the attention of online visitors. But, if the images are too big, they can cause the website to have slow page load times.
When using images for your website, you have to make sure that they are optimized. This way, they cannot significantly affect the speed or page load time. Additionally, using relevant and appropriate images is necessary. You would want your images to portray the right messages to your online users.
Protect your website against possible threats.
Any website faces a number of online threats. There are those who may want to steal customer data. There are also those who want to completely destroy the website. These threats will hurt not only your website but your brand as well and, most importantly, your customers.
It is your responsibility to take the necessary steps to protect your website against all potential threats. One way you can do so is to add security measures to the website. Keep themes, plug-ins, and WordPress updated. When passwords are necessities in interacting within your website, make sure that such passwords are strong.
Be careful of spam content, too. If you are seeing too many spam comments on your blog or your website, you might want to try changing the comment settings to where you can manually approve them before being posted. If this proves to be tedious, you can install a plug-in specifically designed to block spam.
Furthermore, you should have a backup for your website data. You will never know when your security will be breached. Having a backup will help you restore your website after an attack.
Create internal links to the website.
Internal linking is a crucial on-page SEO technique that can help boost your WordPress website. All you have to do is link the page to another page that shares a similar keyword. You can utilize WordPress and its settings to proceed with internal linking, complete with a report on which pages have the same keyword you are working on.
Consider becoming a guest blogger on other sites.
A guest blogger typically submits quality content to another website. Writing a guest blog allows you to widen your reach and make yourself more visible to a wider target audience. In most cases, guest bloggers appear on blogs or websites that already have a huge following to start with.
You cannot just submit content to any website, though. You have to know which websites are related to your niche and have a huge following. Get in touch with the owner of the website and talk to them about becoming a guest blogger. Once you have agreed on the details, you can have your guest blog uploaded to the other website.
Remember, if you are submitting a guest blog, be sure that the content is relevant, timely, and of high quality. You will want to make a good impression on the target audience you will be working on. Great content will help do the trick.
Make use of analytical software for monitoring.
Of course, everything needs to be monitored. You need monitoring to know if your WordPress has really received a boost from the different techniques you have applied. You need monitoring to know which areas are good and which areas still need improvement.
There is a lot of analytical software specially designed for monitoring purposes. One such analytical software is Google Analytics. This software has a lot of features that focus on monitoring and analyzing data that is important for your website and online marketing efforts. When choosing an analytical software, be sure to go with one that offers a detailed or comprehensive analytics report and is easy for you to understand. This way, you can also make use of the data received in making a sound decision for your next move.
Your Advantage with Proweaver
Proweaver is not just a custom web design company. We do not only care about how your website looks—we also care about what it contains and what it wants to convey. The Proweaver team consists of professional and experienced web designers, web developers, and content writers who will work together to ensure that you get the best website you need for your brand or your company.
We take time to know you and your needs. By truly understanding your needs, will we be able to create a functional website that represents your brand. Our team makes use of a number of techniques, including the 12 tips related to boosting WordPress featured above. We help you identify which techniques are applicable to your situation and which ones are necessary for your website.
Our team is ready to take on your website project. If you are ready to work with us in creating a functional and attractive website for your business, give us a call today!