If you own a small business, then you are probably aware of the importance of digital marketing. From search engine optimization to social media management and building a user-friendly website, it can help your organization reach success in the online world.
But knowing that digital marketing services can benefit your business is different from deciding on the digital marketing agency to hire. The latter is definitely more difficult. There are several things you must ensure first before you even set an appointment with a potential agency.
In this article, we dive into detail about how to choose the right digital marketing agency for your small business. Let us get right to it:
Top 10 Things to Take Into Account Before Hiring a Digital Marketing Agency
Identify and Understand Your Organization’s Goals
You need to know what you want and need prior to searching for an agency that offers digital marketing services.
Ask yourself what your objectives are. Do you need a complete website revamp? Do you want to increase your SEO? What about making a name on social media? Or, is it all of the above?
An SEO agency is not the same as a social media marketing agency and vice-versa. Likewise, you cannot expect either of these to provide you with all the services you are looking for when what you require is a full-service agency.
You want to determine your needs so that you and the digital marketing agency you eventually hire will be on the same page from the start. Trust us when we say the process of finding the right agency will be easier when you know your goals.
Find an Agency That Has Experience in Your Niche
You will not regret choosing an industry that has prior experience in your industry. They do not only understand any hesitations you may have. They also have the skill set needed to help you create marketing campaigns that specifically target your ideal market.
When an agency has a strong background in your niche, they make sure you avoid ideas or projects that will not be effective. They are on your team and want nothing but success for you.
What Outcomes Are They Guaranteeing You?
As more and more people use the internet daily, expect more digital marketing agencies to crop up. Plenty of these agencies will promise you great results but do not be fooled by their words. They may not be able to live up to them.
You want to have the reassurance that they will deliver the digital marketing services they said they would. Therefore, you have every right to ask them to prove it.
Let them show what makes them a cut above all the other agencies out there. How do they go about realizing their clients’ results? What makes them qualified to help you reach your goals?
Be wary of agencies that pledge instant results. Remember that a good marketing strategy takes time. Changes will happen, but you need to be patient.
How Big or Small Is Their Agency?
Size matters. There are incredible marketing agencies with just 5 members on the team. Then, there are other great agencies with 150.
There are pros and cons to both small and big agencies.
A smaller digital marketing agency provides you with more access to the people in charge of your campaigns. It has the ability to be more hands-on. On the other hand, it is doubtful that this 5-man agency has the same skill set as a larger agency.
Now, an agency employing hundreds of team members can provide you with a full suite of digital marketing services. We are talking about everything from blog writing to video creation and website design.
However, this does not mean you should stay away from smaller agencies. They may not offer things like video editing services, but they likely provide the basics like SEO. That can be enough for small businesses like yours.
The decision to choose between a small or larger agency is ultimately yours, so keep your preferences and needs in mind.
Do Their Actions Speak Louder Than Their Words?
A random digital marketing agency tells you they can build the website of your dreams. But when you visit their site, you discover that their design is outdated and their content is far from stellar.
We do not have to spell it out, but this raises a huge red flag.
To determine if the agency you are looking at is the real deal, verify if they have achieved the things they promised for themselves.
Let’s say that you want to get more traffic to your website. Obviously, that means you need an agency that offers search engine optimization services.
But you cannot just pick any agency—you need to do some research first. Do they rank on Google for search terms related to their industry? You cannot say they are actually SEO experts if they are not ranking.
Now if you are too busy to do a background check, you can request the agency to answer the inquiries you have. You can learn a lot from their responses. If they cannot prove their know-how through examples or statistics, you should accept that they may not be the agency for you.
Are They Transparent?
When you ask an agency to handle your digital marketing needs, you need to make sure they are transparent. Transparency is a vital part of every good relationship.
Tell us—would you rather choose an agency that promises amazing results but does not tell you the truth if it fails OR an agency that encourages you to set realistic expectations? Clearly, you would prefer the latter.
While every digital marketing agency differs in how often they give clients an update, you should always know what is going on.
Any agency worth their salt will give you a baseline report and personalize it according to the objective you want to reach. This report may include, for example, the number of unique people who visit your website.
However, you should be aware that certain statistics, such as social media, can be quite difficult for agencies to report to clients.
Is Their Pricing Justified?
Just because an agency offers lower rates does not mean you are getting a good deal out. If they are quoting a low price for their digital marketing services, there might be something up with that.
What will they get out of offering services at such a low price? How are the rates so low when they are meant to provide quality digital marketing support?
The same thing goes for an expensive marketing agency. Their clients may pay top dollar for their services, but are they getting anything in return?
No matter which agency you choose to go with, make sure they price fairly for their services.
Do They Have Social Proof?
If you want to know what it is like to work with a particular agency, it is worth checking their social proof. A social proof involves things such as client reviews and testimonials.
Go ahead and take a look at their website. Any experienced agency would proudly display their social proof on their site. If you cannot spot any, then they either may be new to digital marketing or are not as familiar with it as they promised they would be.
But do not just take a look at the positive reviews. Read negative reviews as well. These can provide you with better insight into what that agency is having problems with. From that, you can gain a better understanding of what they are capable of.
Can You Easily Get in Touch with Them?
The right digital marketing agency should make your job of contacting them easy and hassle-free. You should not go around in circles looking for a way to reach them.
Their contact information should be highly visible on any part of their website. And you know what they say about CTAs—they must effortlessly grab your attention.
Do they state what you should do first? Are you supposed to call or fill out a form on their website?
If you are having a hard time navigating through this, others are likely feeling the same way. You want a digital marketing agency that actually cares about your user experience before you even dial their number.
Can They Answer All Your Questions?
Before signing a contract with any agency, it is best to ask as many questions as possible. You want to make sure that they are the perfect fit for your organization.
Because you will be working closely with them, you should have a good relationship with one another. It is important to gauge what kind of organization they are now than to suffer the consequences later on.
Ask them every little thing about their agency. How experienced are they in your niche? Why are their services priced that way? What will they do if you are not satisfied with their work?
Tips for Working with a Digital Marketing Agency
To ensure you get the most out of partnering with your chosen digital marketing agency, do the tips we list down below. These will help you enjoy success with every project you work with them on:
Get Your Organization Ready
Everyone should know what is going on. This includes the members of your team and the people from the agency. Fill your team in on your new partnership. At the same time, tell the digital marketing agency about all the things they should know about your business.
Agree on the Scope, Process, and Timeline
To avoid future miscommunication, you must see to it that every key person understands the scope, process, and timeline. Ask your agency when you can expect things to be done.
You want to collaborate with the digital marketing agency. Share your thoughts and input regularly so that you get the results you are expecting.
It is best to assign someone who will stay in constant communication with the agency’s representatives. With this, your projects can avoid delays.
The right digital marketing agency should fit all the qualifications you have in mind before you hire them. You cannot start your search for one without exactly knowing what you want—specific digital marketing services, experience, price, and more.
Once you have established your goals and objectives, that is when you can start the process of picking the best agency for your digital marketing needs.
We hope these tips help you narrow down your selection!
Partner with Proweaver for Proven Digital Marketing Services
When it comes to digital marketing services, you will never go wrong with choosing Proweaver. We fit your bill of the ideal agency.
We have over a decade’s worth of experience helping small to medium-sized organizations reach success in the digital world. With our full suite of services, you can enjoy a boost in your SEO rankings, a fully customized website, quality content writing, and more.
We have a team of outstanding developers, designers, SEO and SMM specialists, and content writers. They can deliver the exact things you have envisioned. Our team won’t just meet your expectations—they’ll exceed them.
Plus, we make it possible for you to obtain excellent digital marketing services at a reasonable price. So what more could you possibly ask for?
Of course, we do not want you to take our word for it. Why not try and see the difference Proweaver can bring you for yourself? You can browse our website to get an idea of the work we do and even request a free layout.
Reach Out to Us
Would you like to learn more about our company or the digital marketing services we offer? Please do not hesitate to get in touch with us at +1 (800) 988-3769. One of our representatives will be helping you with your inquiries. We cannot wait to hear from you soon!