Web designers are not the only ones who should stay on top of the latest custom web design trends. If you are a business owner with a website, it also pays to know them. Why? Because web design is ever-evolving, and you need to be one step ahead of the competition.
Yes, there are aspects of web design that will remain constant, such as data security and a friendly UI/UX. But there are new elements and features that will make your website stay relevant to the modern audience.
Here are the top custom web design trends you can expect in 2022:
In the last few years, several companies have used soft neutral colors. That is going to change, however, in 2022. Bold and saturated colors will soon be what is “in.” If you decide to follow this trend, make sure you do not go overboard. Otherwise, your web visitors might think your site is an eyesore.
Back in 2020, geometric shapes were a huge trend among websites. In 2022, though, organic shapes will be king. But what are these shapes? Well, they’re essentially anything that doesn’t have straight lines. Stop for a minute and pretend you’re out in nature. We bet you thought of some waterfall or hill. Did you notice how they look fluid or winding?
Organic shapes are perfect for separating different sections of your site. They also work well as a background.
Chatbots have been popular for a while, but they are set to increase in popularity in 2022. Prospective customers will expect to see chatbots when they visit a website since AI and machine learning keep advancing.
Virtual reality, or VR, can instantly bring you to a different world. With it, you can do things like tour a museum without leaving your home. VR is definitely an asset to websites that want to encourage visitors to engage and make a purchase.
Progressive Lead Generation Forms
Every online business owner should know that lead generation forms are a crucial part of websites. But while you want to know more about your visitors, you cannot spam them with too many questions.
This will only turn them off. Instead, you can add a dynamic contact form on a landing page and show fields based on their unique experience.
Dynamic contact forms prevent you from showing too many fields. The first time around, you can ask your visitors for their names and emails. Then, a few days after they convert, you can ask for more details like their phone number.
Responsive design, where your website adapts automatically to your users’ screens, is non-negotiable in this day and age. With more people using tablets and smartphones, it’s necessary to have a site that’s easy to scroll on mobile devices.
In 2022, expect to have this taken up a notch with thumb-friendly navigation. Most people use their thumbs to scroll their phones. So, if you want to give them a better user experience, make sure that the navigation bar, contact buttons, and menu are all within the thumb’s reach.
Have you ever tried revisiting a website after a few days and noticed something different with the content? This is nothing new. Many state-of-the-art websites can track your history and location.
However, several web design agencies will recommend that you show dynamic content instead of the boring generic content that is meant for everybody. Dynamic content is basically content determined from past user behavior. If someone has visited your website in the past, then they will not see the same content a new visitor sees.
We recommend customized or personalized content for e-commerce sites. Your visitors will be more likely to buy something when you showcase their saved or recently viewed items.
Have you ever spoken to your phone to search for something on Google? This is an example of a voice-activated search. Right now, it is widely used in smartphones and search engines. But in the future, more websites will also be including this feature.
Inclusivity and Accessibility
These aren’t mere trends. They are essential. People living with disabilities deserve to have equal access to information, meaning web design should accommodate their needs. Beyond SEO, it proves you care about your customers. It also expands your reach to more individuals.
Here are some accessibility elements you should consider including on your website:
- Distinct color contrast among backgrounds and text
- Using labels
- Adding alt tags to images
- Including focus indicators
When we talk about micro-interactions, we mean tiny animations that come alive when users tap or click on them. One of the most common examples is a link changing color when you hover over it. But web designers can be more creative and add animations to toggle bars and the like.
If you want to gain a larger following, it would be smart to add interactive sections to your website. These encourage your web visitors to engage with your content and find out more about your brand at the same time.
Here are some types of interactive sections you can use:
- Polls and surveys
Trends are exactly what they are: trends.
Whether it is web design or smartphones, the fact is that technology is always changing. Elements that users found sophisticated in the past now seem tired and obsolete.
Because of this, it is crucial to constantly update and innovate your website. Search engines will rank you better. Plus, your target audience will see your business as one of the best in the industry.
Stay on Top of the Trends with Proweaver
Do you want your website to stay relevant in 2022 and beyond? Proweaver can help you achieve that goal! With over a decade of experience in custom web design, we’ve helped thousands of clients turn their digital dreams into a reality.
Now, it is your turn to experience our expert services! Go ahead and get in touch with us at +1 (866) 777-8315. Let’s work together to create the perfect website for your business and audience.