Starting a business involves looking into the details in all aspects of your operations. From hiring staff members to budgeting, business managers should be keen on their managerial responsibilities. Furthermore, small businesses must adapt to the market changes quickly to stay on top of the competition. With the ever-dynamic consumer trends, what’s left for many small business owners is their desire to innovate.
For small business owners like you, building a strong online presence can make a huge difference. But how do you get started with a personalized website? How much does a custom website design cost?
To identify how much web design costs, let’s take a look first at its definition.
What Is Website Design?
Web design is everything you see when you visit a website. A user’s website experience depends on the ease the design offers, from the layout to the content. Traditional website designers used to focus on desktop designs. Today, mobile designs have become increasingly important to cater to smartphone users.
As more businesses use online platforms, custom website design establishes your unique identity, setting you apart from the rest. Website developers consider several aspects when designing a custom website. This blog will delve deep into these factors one by one.
Factors That Affect the Costs of Custom Website Designs
The costs should base on the amount of work needed to complete your custom website design. Overall, the price can go as low as $1000 or less and can go as high as $10,000. This pricing may creep other businesses out, but the numbers are dependent on these factors:
- Website Design Responsiveness
- Navigation Tools and Usability
- Complexity and Functionality
- Search Engine Optimization
WEBSITE DESIGN RESPONSIVENESS
In less than ten years, mobile traffic has increased from 0.7% in 2009 to 52.2% in 2018. More consumers are browsing through their smartphones over the years. Thus, as a small business owner, you can leverage your website to cater to these populations. Responsive website designs offer optimal user-friendliness for desktop, tablet, laptop, and mobile users. Moreover, responsive websites are not only user-friendly, but they also score higher in page loading times.
Given these details, you may have to put on more budget to make your website responsive. However, paying additional cash is all worth it if your business is visible to the majority of online users.
NAVIGATION TOOLS AND USABILITY
Investing in seamless navigation makes your users more likely to stay on your website. How? People have a short attention span. This entails they might move to another website if they can’t find what they’re looking for. Thus, your navigation tools play a vital role in your website’s usability and user-friendliness.
An extra dollar on this tool includes placing links throughout the website for easy navigation. For instance, if a user wants to inquire, a “Contact Us” button near vital information can help. Also, you can add a feature for a “sticky” main navigation bar. Guaranteed, this can improve user experience significantly.
The number of website pages is directly proportional to the cost of your website design. As designers create more layouts, you might have to prepare some bucks for your site. Nevertheless, getting your pages customized more likely retains the users to stay. More than 50% of users say they won’t recommend a website with a poor design.
Designing each page for your website adds not only liveliness but also revenues. So think of it as an investment for your small business. You may have to pay more for the page designs, but you’ll reap more sales as well.
COMPLEXITY AND FUNCTIONALITY
A website’s functionality refers to the technical components that make remote transactions easier. Websites that need more functionalities tend to be more complex. Hence, web designers will have to charge you higher. But when can you use complex functionalities for your website?
E-commerce, for one, involves more programming, and developers may need to add complex features. This includes customer portals, cash-out buttons, product displays, online payment methods, and more. On the other hand, regular websites’ functions include employee logins and forms for contacting, appointment setting, etc. These features can increase the numbers, but they make your users transact with your business a lot easier.
SEARCH ENGINE OPTIMIZATION
Whether you have the most appealing website design, it reduces to dust if users can’t find it. What does it mean? Your Google search performance determines your likelihood to gain clicks from website users. Optimizing your website will have to cost you more dollars. How does it work anyway?
Search engine optimization (SEO) involves researching for keywords that are relevant to your business. These keywords are what users type into the Google search box when they need something. Then, SEO writers integrate these key phrases in your website content, page titles, and more to make your website more visible. However, Google’s algorithm changes now and then. As such, investing in SEO is worth it to keep your site on track with Google’s updates.
Your website showcases your business’ unique identity. From the design theme, website content, language tone, and more, a custom website sets you apart from others. Customizing your website increases web design costs as designers analyze your business carefully. Web designers will scan your business profile and match it to your site’s appearance. Design customization also includes adding personalized photos, visual effects, and graphics. Not to mention you need to increase your budget for design revisions.
Furthermore, you can have a customized logo as a symbol of your brand. This may add another pile to your invoice, but your brand identity is what users remember most of the time.
Creating a custom website for the first time may sound eerie for some. But having a personalized website gives more sales opportunities, especially for small businesses. Costs may go high when working with a website developer. But as long as the results are promising, you’re good! At the end of the day, a few more bucks are all worth it if start reaping more revenues.
DIGITAL MARKETING AT SURPRISINGLY LOWER RATES
Are you ready to spend thousands on a fully functional website? Is your small business financially prepared for this venture? Regardless, Proweaver has helped uncountable small and mid-sized businesses grow significantly. All that at rates far more affordable than current market prices.
Get in touch with us today for a mockup design!