In today’s fast-paced world, website trends seem to change at a rapid rate. However, there are certain aspects of web design that aren’t going away any time soon. User-friendly websites take advantage of these aspects and incorporate them with newer trends to stay ahead of everyone else. Data security, fast loading times, and a user-friendly interface should be prerequisites to newer trends. Adding more innovative features can make your custom website design in 2023 stand out even more. With the emergence of better technology, we’re beginning to see more dynamic designs that will change how we view websites.
As we near the end of 2022, businesses are starting to look ahead at what the next year brings. More and more companies are competing to up the standards set for this year’s website designs. Some are opting for tried and true methods, while others are taking risks with newer trends. We’ve compiled a helpful list of what trends are going to be a major influence on designing websites in 2023. As leaders and trendsetters in web design, it is our pleasure to share these upcoming trends next year:
Dynamic and Parallax Scrolling
Since there are now more mobile users than desktop users, your website needs to be optimized to capture their attention. Keep in mind that mobile users are uninterested in websites that are not mobile-friendly. Dynamic scrolling means that you can scroll the page down to the bottom, perfect for mobile users. When your website has a story to tell, then dynamic scrolling is a feature that is perfect for you! Modern website designs are already using this feature, and this trend will continue on to the next year.
And when you add parallax scrolling, it will serve to capture your audience’s interest and broaden your engagement with them. Parallax scrolling adds to your website’s aesthetic by creating depth for your background images, making the pixels come to life. This technique makes the background image move slower than the foreground images, creating a two-dimensional illusion for your site. This popular effect makes your website content more engaging, which can attract more of your target demographic.
Adding custom cursors to your website will bring a fun and engaging user experience for your audience. Modifying the cursors or adding cursor-triggered animations changes the way that users interact with your website. Your visitors will have fun interacting with the different scrolling behaviors, animations, and on-click demands.
You don’t need an elaborately designed cursor to delight your audience. Simply incorporate your business or brand into the design and wow visitors that were expecting the default mouse design. Your visitor will have a blast exploring your website and discover different ways they can interact with the mouse cursor. This subtle but fun 2023 trend is sure to delight your target audience!
The Presence of Chatbots
Chatbots have been a popular feature that’s been around for years now, and will continue to stay relevant in 2023! As technology advances, artificial intelligence grows more sophisticated and has become the norm for many of today’s websites. Chatbots can help your visitors with customer service requests or with their online shopping needs. They can provide your customers with an instant response as opposed to more traditional human interactions.
This innovative approach to customer service can give your audience a positive user experience as they navigate your site. In addition, you get to save on operational costs by letting chatbots handle customer interaction. Moreover, it saves your website visitors precious time by giving answers to usual concerns. This feature can also direct your customers to chat with a live person to answer more complex inquiries. Overall, chatbots make your target audience have a positive, user-friendly experience while navigating your site.
Smart Content Loading and Faster Loading Time
When your website uses resource-heavy graphical elements and third-party integrations, there’s a high chance that web pages will load slower. To avoid slow loading times, you should integrate smart loading to load only the contents your audience needs to see. Lazy-loading is an existing website feature that’s still being used by top websites since it decreases the website’s load time. It only loads the content that you see on the screen and loads content as the visitor scrolls down.
Continuing this trend in 2023 will ensure that your audience has a positive and hassle-free user experience. According to an online study, people usually click off a website if it takes more than three seconds to load. The way your website performs online has a direct impact on your business. Needless to say, the faster your website pages load, the more time people spend on your site. It also means that you’ll gain more website visitors, which leads to more revenue for your business.
Since there are more people browsing websites using mobile devices like their smartphones and tablets, thumb-friendly sites are a must! If you’re reading this on your phone right now, you’ll understand what we mean. Web design in 2023 will be focused on making sites more user-friendly for all types of mobile devices. Having a responsive design simply isn’t enough anymore. It’s essential that your website has thumb-friendly navigation so users can be more comfortable accessing your site.
Navigation buttons, the menu, and even the contact buttons on websites should be in a spot accessible to our thumbs. You may also enable scalable graphics for more easy viewing on a mobile device. Remember that making your website available on mobile devices aims for accessibility. We strive to take that a step further and make accessing the website even more convenient for mobile users.
Inclusivity and Accessibility
More like a necessity than a trend, one of the must-have features for a website in 2023 should be accessibility. Having a website that’s easy to navigate and interact with adds a huge boost to a customer’s experience. Your website needs to consider the user experience of people with disabilities when they are visiting your website. Does your website have a strong color contrast between the background and the text? Do you have clear instructions and labels in your form fields? Do you have focus indicators or outlines around links when using keyboard navigation? These are just some of the factors that you need to integrate into your website to become user-friendly. It’s also best to avoid using flashing lights on your site’s homepage in consideration of visitors who have epilepsy.
Additionally, using multicultural photos and content for your site shows your potential customers that you value inclusivity. Be sure to let them know that you value and respect your customers no matter their condition, ethnicity, or cultural background, among others, on your website. This will make your customers more at ease when doing business with you. Using inclusive and accessible designs for your website will become one of your greatest strengths in the long run.
Most custom website designs have this feature added for a more user-friendly experience. Aesthetically, dark mode can create a modern look for your website and highlights other design elements. On the practical side of things, having a dark mode feature reduces eye strain for the user. The use of this feature is becoming more popular as many people are spending more time looking at screens. It makes reading texts far easier and also improves the content’s visibility during the night. What’s more, dark mode can save up to 30% battery life for phones that have an OLED screen.
Frosted Glass Effects
One of the hottest trends, the frosted glass effect has become an increasingly popular choice for website designers. It’s primarily used as a background effect in place of gradients for aesthetic purposes. The frosted glass effect can add a blurry appearance to a specific area. It’s easy to implement and helps add color to an area while allowing texts to remain readable. This type of effect takes advantage of shadows, a gaussian blur, and transparency to recreate a real-life frosted glass.
Introduced by Google back in 2014, this traditional website design looks flat. It utilizes color and shadows to mimic the physical world and makes icons look three-dimensional. Big names like Facebook and YouTube are excellent examples of websites that use material designs.
This design trend serves a practical and aesthetic purpose. Material designs are a big part of minimalistic designs for websites. Added to that, it’s slowly evolving using shadows and 3D elements to create a near-real-world effect.
A split screen means that two halves of the page can display different things. This layout is more commonly used by e-commerce websites as it can display two things on one page. You can have the website’s menu on one side, and show relevant information on the other. Responsive website designs take this to the next level by placing interactive buttons on the menu screen. We will be able to see more websites use interactive and asymmetric split-screen designs in 2023. Visitors can have fun viewing and exploring this type of personalized website.
Make Good Use of White Space
Simplistic website designs are making a comeback in 2023 with the use of white space. This design choice gives space between your website elements, creating a white— or empty space. Putting emphasis on the white space on your webpage creates a clean and responsive design. It makes it easier for visitors to identify your content’s structure, ensuring that it’s not overshadowed by anything else.
Additionally, when put to good use, it allows the viewer’s eyes to relax while processing the information on your website. Remember, your target audience needs to feel relaxed as they navigate through your site!
What is the use of the data in your website if the website users can’t interpret them correctly? Incorporating data visualization into your website will make it easier for regular people to understand. This is especially true for websites that have data such as statistics.
Since humans are visual creatures, you’ll need to take advantage of trends that creatively convey your data. The use of infographics and graphs can help your website visitors visualize the content that you have on your website. Seeing interesting visual images containing your content will make them want to learn more about your brand.
Privacy and Security
This one is less of a trend and more of an essential feature that your website must have in 2023. Secure Sockets Layer or SSL Certificates is a standard security measure for your website. It authenticates your website’s identity and guarantees the privacy and security of your visitors. Prioritizing SSL certificates can assure visitors that any data transmitted on your website is encrypted to ensure their privacy. This is especially important for e-commerce websites as it protects your customer’s sensitive data while making purchases on your site.
Smart speakers are more commonplace since it enables people to do tasks just with the use of voice recognition. People who own a smartphone are no strangers to talking to Siri. Millions of people are using voice search rather than physically typing what they want to search. As such, websites in 2023 need to adapt to this trend by adding a voice interface to their websites.
Since the way we access information is always evolving, having voice features on your website can attract more users. By making this adjustment, companies can keep up with the growing trend and integrate it with chatbots. The end result will be a conversational website that delivers a personalized experience to each website visitor.
Integrating Search Engine Optimization (SEO) into your website is a trend that will stay for a long time. Having SEO-friendly content ensures that you will always attract your target audience to your site. Website designers are taking SEO to a whole new level by combining SEO with multimedia content. This innovative trend attracts your target audience with dynamic designs and moving elements that engage your audience.
When done right, SEO helps your website rise up in the rankings and attract attention. When you attract attention to your company, you are increasing your chances of recognition for your online brand.
- Combining functionality and aesthetics can create an engaging and responsive website that will help grab your target audience’s attention.
- Having a website that is accessible and inclusive to everyone generates more visitors to your website.
- Having a secure website with updated certificates can ease your visitor’s worries about their data’s security.
- Making use of the latest advancements in technology can increase website accessibility and responsiveness.
- Integrated SEO is a tool that will help your website rank in search engines, attracting more of your target audience.
- Carefully planning your website design ensures its longevity and ability to adapt to newer trends.
Experts Help You Keep Up with Trends
Enlisting the help of professionals can ensure that you’re always up-to-date with the latest website trends. It’s no secret that trends can change with the snap of a finger. The important thing you have to remember is that your website design needs to consider your target audience’s preferences. Expert web designers can help you create a website that can stand the test of time. You can get a website that can easily adapt to new trends without losing your brand’s identity. What’s more, employing the help of web designers gives you access to tools that can optimize your website’s performance. Where can you find the best professional to help you create an amazing website?
Proweaver has professional web developers and designers who use their skills and knowledge to create the most innovative websites. We work together with you and find out what your business entails and attract the right customers to your website. With the help of our professionals, we can create a customized website that stays up-to-date with the latest trends.
We’ve Got You Covered!
Aside from Custom Website Design, we can also help maintain your website to make sure that it runs smoothly. Are you concerned about the content or the information shown on your website? Rest assured that we have highly talented content writers who bring life to your web content! Our graphic designers help you create amazing and trendy visuals that represent your business. Additionally, graphic designers and writers work together to create interesting data visuals containing relevant information for your site!
We’re with you every step of the way, from planning and strategizing, to posting your content on social media. Are you a new business looking to create a new website? We’ll assist you with web hosting as well! Our affordable, dependable, and fast delivery of services has catered to many businesses in different industries.
Are you ready to boost your website’s performance and have it customized for the new trends in 2023? Speak with one of our experts and we’ll help you customize a website design that stays relevant for the long term. Start by calling one of these numbers:
Talk with the best people who will bring you the best services. We’re looking forward to designing the best custom website for you!