The Woes of Education and Schools in General
Education is by far the best gift you could ever give to a person. Why? In the fast-paced development of our society, having the necessary skills and knowledge is essential to achieve greater heights in life. As a result of the aforementioned development, technology rose to the economy’s advantage as well. Nowadays, we see technology and digitalization everywhere; from shopping to entertainment, and most importantly, education. To elaborate, education is a proven ticket to living a successful life. Paired with good morals and a great upbringing from the right role models, people will go far when given a good education.
Since the development of technology, schools have taken the initiative to bring education online. With this, courses and other educational materials have been brought forth for students to use. No matter where they are in the world, there is an online class and website that is available for any individual. However, despite this success, online educators are now wondering how they can make their online schools better and more interactive for their students. Not only them, but physical schools are in the loop, too. As educators, they want to enhance the learning experience of their students, so they have to find a way fast.
Education and Digital Marketing Activities: A Great Combination
Beyond the books and papers, educators worldwide have taken the advantages of technology to their benefit. Aside from providing mobile devices for their classrooms to use, they have also taken the initiative to create interactive websites for their schools. With the right people, tools, and creativity, educational institutions all over the world have created a mass of websites that engage students and prospective students alike. There, they post updates, curriculums, courses, and other educational materials for everyone to use.
However, with all of these successes online, there will always be the impending thought that creativity also passes. And with the continuous development in our society, new trends in every field always pop up. With this happening, some schools find it hard to keep up. How can they maintain the credibility, interactivity, and flow of their website if they do not know how? Just where do they start?
Where to Start with Digital Marketing
Market Your School through Effective Use of Social Media Platforms
Let’s start easy: Facebook. Almost everyone has Facebook, right? So, if you’re an educator who is looking for the perfect platform to advertise your school, then the social media giant is your friend. This means that you have to make sure that you can create a community on Facebook. To do this, make a page for your school. Select faculty members who can help manage the page and your posts. Share wonderful ideas and school activities that will help amaze your audiences.
Aside from Facebook, you can tap into other social media giants like Twitter and Instagram, as well. It’s that simple! By starting small, you can create big changes that will hopefully help you move to a bigger step. Digital marketing in social media is way easier than it sounds!
In addition to that, here are some fun activities you can start on your school’s social media pages:
- Start polls.
With this initiative, you and your students can create a connection that will help them open up to you. Polls can be a great way to gauge the opinions of your student body. Also, letting your students choose and share their opinions can greatly help their growth and leadership. In digital marketing, schools can use this to their advantage by letting audiences interact. For example, you can ask suggestions that can help change your institution for the better.
- Engage in the latest trends that your students can enjoy.
Examples of these are video-making apps. Sharing fun and interactive videos that will help connect faculties, schools, and parents can create a relationship that is founded on and surrounded by trust. Just let your students know that you can also jive and jam with their interests. Again, today’s society places much emphasis on visual learning. By adding videos to your digital marketing activities, you may reach far more than you expected.
- Post creative and factual content and posts.
Posts that contain innovative, interactive, and educational information will help you as educators to connect to your school’s population better. After all, spreading factual information is the start of a strong relationship among students, teachers, and parents. Creative posts can also help in enhancing the abilities of your students to become inspired in finding their own niche. So, by simply posting a short story online, you may find it easy to inspire a child to create. You can relate this to digital marketing for your school by setting a reliable quality that your school presents online.
- Indulge in high-quality photos.
Nowadays, most people use smartphones to capture amazing moments in their daily life. Just like that, you can create new memories by using your gadgets to your advantage. Let’s face it, nobody wants to watch a shaky and overly pixelated video or photo. Through investing in a high-quality camera or recorder, you can have a trusted partner when it comes to capturing your school’s best moments.
Make Your School’s Website Interactive to Your Students and Audience
If your current website is getting old, or if you are looking to build a new one, look for a team of developers who can do the job for you. What you can do is to tap into the professionals at Proweaver ─ a world-class web design company. If you observed that your website is getting slow and is in need of new features, then it is time for an upgrade. Seek the help of the experts from Proweaver and they will assist you in managing and upgrading your website, ensuring it reaches greater heights. New features like mobile view are also great since most parents nowadays focus on doing their tasks with their phones. So, if they cannot access your website in their device, then there is a high chance that your school is a no-go for them.
In addition to the aforementioned, here are other benefits that you can get from upgrading your website:
- Sets a reliable avenue for students, parents, and faculty.
If your school’s website contains the resources and information that your students need, then you are doing the right thing. However, with the weight of the resources that you have online, there will be a tendency that your website will ultimately slow down. If this happens, seek the help of a professional immediately. They will know how to properly optimize your website data, effectively increasing your site’s responsiveness and loading speed. This way, you can maintain the trustworthy quality of your school’s website to provide reliable information.
- Makes an easy platform for your digital marketing strategies.
A smoothly running website is a great candidate for your school’s promotions. There, you can post the latest updates, the school’s recent events, and if you want, the portfolios of your faculty, their expertise, and their experience at your school. Aside from that, if you ultimately want to customize your website, letting visitors leave their reviews on your site can be helpful, as well.
- Stops your website from crashing too often.
An old domain can be very detrimental to your website. If you insist on maintaining an old site, this will be vulnerable to security breaches, shutdowns, and more. So, if you wish to maintain your school’s information private, tap into the expertise that Proweaver can offer you. Proweaver’s expert developers will make sure that your website will achieve digital safety to the best of its abilities. You will be assured that when you post in your website from time to time, you will be met with a smooth, fast, and reliable website that you can always depend on.
- Gives mobile users ease and convenience.
Most parents and older generations rely on their phones when connecting with their loved ones. As such, most developers nowadays convert websites to be accessible in every device, making the browsing experience for all ages possible. This applies to you, too! If your school’s website can be accessed on mobile devices, chances are that parents can actively participate in your site, too. Not only can they have direct information about their child’s school, but they can also become part of your school’s digital marketing activities. For example, they can help share posts and content that you made.
Create Videos to Effectively Advertise Your School
Society is now becoming friendlier to visual learners. Because of this, information flows faster and trends come and go. With the fast pace of the world, the need to stop and read may sometimes not be enough. That is why companies often produce videos, audio books, and other visual and auditory media to make up for reading. Fortunately, utilizing these developments can be to your advantage, too. So why don’t you try filming your school’s activities and have someone professionally edit it for you? At Proweaver, you can find expert editors who can help you create creative and comprehensive videos that will surely amaze your audiences.
With professional video editing, you can enhance the quality of your digital marketing activities to the nth level. By helping you create simple, effective, and authentic videos, you can attract prospective students to enroll in your school. There will be no need for you to create professionally shot films to promote your school. All you need are the following:
- A good story that best describes the authenticity of your school.
Skits are fine, but make sure to realistically replicate the ambiance and environment of your school. Not only will this attract prospective students to enroll in your school, but this will also enhance your credibility. As an academic institution, you must first and foremost focus on authenticity in your digital marketing strategy. With quality videos, you will get views in no time, meaning, you will get possible enrollees soon. There’s no need to go viral, just make sure that what you have put online is organic and real.
- A steady, quality resolution for your videos.
Giving your videos a smooth and steady feel to it will help your viewers immerse themselves in what they’re watching. Also, a high-quality video with great yet simple content will ultimately get views in no time. Why? Because viewers who can feel the authenticity and realness that you bring will gladly share the video for you. This leads to more traffic to your site, as well as your social media pages.
- Active and passionate participants.
There is no need for you to hire professional actors. Why not let your students show their talent on camera? Not only will this give your video a better vibe to it, but it will add more to its authenticity, too. After all, there is no other person who can act the part of a student than a student himself. With all of this in mind, you can also be a part of your students’ awakening onto becoming what they want to be in the future. This can help them hone their skills better, thus, letting them delve into the world of arts.
- Valuable content.
What’s a great video without amazing content? Do not be like every other video out there. Never strive to be generic, be unique. Digital marketing activities that involve unique and innovative ideas usually succeed. And that goes for your video entries, too. Don’t try too hard into making your video depict a fictional school. Do your best in capturing the true essence of your school instead. Film the people, the environment, the cheers, the emotions, and more. Make sure to capture the hustle and bustle of your school and tell your audiences what makes your school great.
Boost Your Digital Marketing Activities through Blogs
Writing about your school and maintaining it is one way to boost your online presence. Share to your audiences’ reflections on your school’s activities, the latest updates you have, or any story that can help build a great face for your school’s website. Aside from making sure to post every day or every week, make sure to incorporate quality and facts, as well. If you produce credible and factual articles, you will have a better reputation as a school in general. Make sure that you get to share with your audiences that education and knowledge are your core. In addition, include the help of SEO experts to boost the presence of your blogs online. With the help of Proweaver’s SEO specialists, they can assist you in matching keywords that best fit your blogs and website.
The advantage of having a steady blog can help parents and students with little time to learn more about your school constantly. Be it video blogs or blog articles; make sure that the content you share is factual, reliable, and innovative. Therefore, you will have more following on your content, creating a wide array of prospective viewers to see your digital marketing strategies.
This will benefit you in:
- Improving your online presence by ranking high in search engine optimization.
- Increasing your website traffic.
- Growing the number of families in your admission and enrollment funnel.
- Building trust and reliability within your school’s name.
According to various studies, results have shown that blogs are the fifth most relied source for information and other facts. With the rise of influencers and their power to impact other consumers, they rely on creating blogs and videos to share their thoughts on certain products. And just like any other website or blog, schools can also benefit in sharing relative information online to help increase their digital marketing strategies. More blogs result in more website promotions.
Create or Upgrade Your Website to Enhance Your Digital Marketing Strategies
If you noticed that your website has become slow, then it is time to avail of the expertise and skill of world-class website developers like Proweaver. To clarify, Proweaver is a reliable IT company that has helped build quality websites all over the world. As a company with over 10 years of experience, Proweaver knows how to take your website to the next level. It has also worked with numerous businesses from all kinds of fields. From home care, health care, charities, up to schools, Proweaver knows how to handle your website and make it yours. Aside from giving you well-designed and interactive websites, we will also provide you with other services that will help boost your presence online.
You may have seen them in the aforementioned sections of this blog, but Proweaver is also a renowned master in the following aspects:
- Search engine optimization (SEO) or the management of your online presence and the ranking of your website and blogs in search engines like Google and Yahoo.
- Social media management (SMM) or the management of social media posts that depict your niche, activities, and overall description of your school.
- Web design. We create engaging and pleasing websites that will guarantee your satisfaction. Our designers can help you create amazing logos, letterheads, brochures, flyers, and more!
- Web development. We also ensure that our websites are well-crafted by expert website developers. With their years of experience, we guarantee that their knowledge in creating a smoothly running website will be yours in just a matter of days.
- Creating amazing and engaging content. If you do not have the time to write content for yourself, then you can always avail of our copywriting services. Our writers have good research skills, are skilled in writing, and are very meticulous when it comes to providing your website with engaging content. They will give you content from Facebook and Twitter posts to blog articles.
- Producing high-quality videos. Aside from giving you creative designs for your logos and website, we also have qualified video editors who can give you professional videos anytime. Our team can assist you in making sure that your videos will be smooth, steady, and well-transitioned. After all, one of the qualifications for a good video is great editing.
- And so much more! Whatever you need for your website and social media pages, Proweaver will guarantee to deliver world-class content every time! We will be more than glad to assist you in every endeavor that you desire.
These qualities have brought Proweaver to meet various businesses from different fields and gave them high-quality and award-winning websites. With the creativity and efficiency that this IT company has to offer, your school will be surely guaranteed of a great website that reaches audiences in every online platform. Not only will you get comprehensive and concise website management, but you will also be offered the chance to rank high in the online world. With these benefits in mind, Proweaver ensures that your school will reach its highest peak through digital marketing and proper management. These qualities will ultimately satisfy your audiences with your newfound website credibility and design.
When it comes to fast, reliable, and high-quality custom web design and digital marketing strategies, Proweaver is your answer. No matter what business you are doing, especially if you are an educational institution, Proweaver will do what it takes to give you only the best. World-class designs and digital marketing prowess will soon be in your hands. As a well-seasoned IT company, we know how to play your website according to your niche.
From comprehensive web development to strategic designs and copywriting, Proweaver will help you achieve your goals when it comes to promoting your school. We have satisfied clients that handle preschool and Montessori educational systems. With our experience with them, no task is too easy or too difficult. Because with teamwork from both our developers and you, we will create a website that will be up and running in no time.
So what are you waiting for? Avail of Proweaver’s world-class services today. Your school’s journey toward a brighter future is near, and Proweaver will help you get there. All you need to do is help your website become the best it can be through comprehensive and creative website designs and developments. Avail of these services by contacting Proweaver today!