It is undeniable that the business industry is ever so competitive. The challenge is not just about introducing one’s business but also about surviving the competition by maintaining one’s standing. It is then important to keep up with the trends introduced in the industry to progressively flourish our business. Continuously improving the products and services offered can lead you toward success. Consequently, one of the noted increasingly popularized technologies aimed at helping one to grow their businesses is the augmented reality and virtual reality technologies. Interested? Keep reading below!
What Is Augmented Reality?
Augmented reality is an innovative computer-based technology that integrates designs from real-life objects. It is an enhanced version of reality that provides people with a superimposed image generated by digital tools. It is more or less a computer graphic overlay that aims to transform an actual, existing object. Basically, augmented reality is the perceived (yet improved) incorporation of reality in the digital world.
What Is Virtual Reality?
Virtual reality, on the other hand, is a digital environmental simulation. It makes use of computer technology in order to design and mimic a certain landscape or create a totally new environment. Through virtual reality, users get to experience a completely new world or the world as they know it through a computer-generated universe.
Why Are They Becoming a Trend?
Along with the developments of science and technology, different sectors of businesses are slowly keeping up with the shift from traditional to modern technology. Some newly introduced startups tend to incorporate unique technologies that can differentiate them from what has already been offered in the business industry. One of the strongest attention-grabbers is to have a unique concept for one’s business. Therefore, it is important as an entrepreneur to update themselves with the developments in technology and find a never before seen way of incorporating such technology in one’s business.
One of the popularized technology nowadays is the aforementioned augmented and virtual reality. As an innovation birthed from computer technology, the two can be integrated into the different processes in businesses from the resources, the product, and services, to advertising and marketing. As augmented and virtual reality give the edge of being different from the accustomed traditional approach in business management, many other entrepreneurs became interested in adapting augmented and virtual reality in their respective businesses.
It is slowly becoming a trend in businesses then to use similar technology as it was evidently welcomed in the business industry by many people. Creative as business people are, different ways of integrating augmented and virtual reality in business continuously emerge. What are some of these ways? Read on.
How Can We Use Augmented Reality and Virtual Reality Technologies in Business Management?
As earlier discussed, augmented and virtual reality can be integrated into the different processes of the business management from the resources, the product, and services, to advertising and marketing. Different natures of businesses (tourism, beauty, corporate, and others) may also have different concentrations of integration of the said technology.
Some businesses make use of augmented and virtual reality technology for their product planning, some only for the marketing of their services, or maybe sometimes both. Here then follows some of the processes in business management where augmented and virtual reality can easily be integrated:
Corporate management refers to the resources–human and raw materials alike–that usually stay behind-the-scenes of the soon-to-be conceptualized and later on marketed chosen product or service, depending on the nature of the business. In terms of adapting an augmented and virtual reality technology, it is noted that these technologies are commonly used in human resource training and data organization.
Human Resource Training
Human resource training includes team building activities that are important in maintaining the chemistry of human resources. Some companies opt for virtual tours that challenge the spirit of cooperation and camaraderie between the employees in order to have an adventure simulation without the actual hassle of picking an available schedule with favorable weather and the additional expense of transportation, food, and accommodation.
Data Organization and Presentation
Data organization and presentation is one of the most critical inclusions of business management. Traditionally, personally inputting the data and keeping track of the endless hardcopies become a struggle. Luckily, computers made that easier for us and now, augmented and virtual reality are an addition to the help technologies. With the help of these two, one can utilize a small envelope and use AR technology to maximize the layout and keep a non-intimidating word-filled data presentation by using floating info buttons and even inserting an explanation video per icon.
Product or Service Conceptualization
The problem in the product or service conceptualization is the prototype making or the design process. Traditionally, one needs to separate an investment for the raw materials for the conceptualization process without the actual assurance that everything is going to work out in the end after all. The experimentation process leads to more resources wasted, mistakes in the traditional making likewise leading to wastes. Digital technologies’ edge is the edit and undo feature wherein the fear of wasting raw materials no longer has to be a problem. Augmented and virtual reality technology stepping up its game, we can now utilize the conceptualization in a more immersive manner.
Product Design or Service Planning
Businesses with the nature of tourism, beauty, and other entertainment-centered concepts will find the augmented and virtual reality technology their lifesavers. As mentioned, AR and VR adopt the edit and undo feature of its other pre-occurring digital technologies. For beauty, experimenting with their product color formulation on physical skin through AR is a big help. 3D designs in architecture and engineering may also be upgraded with the features offered by the environmental simulation of VR.
Marketing Planning includes the decision-making and the actual outline of the marketing efforts that shall soon be implemented upon product or service launching and actual operations. One of the usual marketing strategies implemented by different businesses is having a poster or infographic that showcases their product or service.
The layout design of the poster and infographic is a critical attention-grabbing tactic in the attempts of swaying the potential customer. Therefore, the process in itself of layout designing is a tedious process which a business actually relies on. The importance of such strengthens the necessity of having flexible resources in order to have more diversified and non-constrained ideas for conceptualization that is considered as “in.” AR and VR give the edge of more than just a 2D experience that shall leave an instilled impression for their marketing.
A business will be nothing without its customers or consumers. Therefore, its introduction to the business industry is vital for its standing in the business competition. People must be aware of the products and services offered for a business to have potential consumers or customers. Furthermore, the approach in advertising must be convincing enough to grab the attention of the people. Advertising is the courtship between the business people and potential customers. Therefore, proving the quality of your product or service uniquely is the key.
Not every consumer has the budget to have a reckless way of shopping. People are becoming wiser buyers that study the product’s net weight, the price per gram of product, analyzes the longevity and the quality of the product itself. Furthermore, the necessity of seeing a product or service’s compatibility with their personal preferences is a must. AR and VR technology can be implemented in the process of product/service testing as an additional wow factor in courting your customers to be convinced into buying the product or availing the service.
How Can Augmented Reality and Virtual Reality Help in Growing Business?
We now know what great help augmented and virtual reality technology are depending on the manner of its incorporation in the different processes of business management. Indeed, it is an adaptable technology that can utilize the organization of business management. Like any other technology, its very idea was birthed from the desire of being able to create something that can help by offering a factor that has never been introduced before. An innovation that addresses necessities. It fills in the gap of what prior technology could not cover. Simply put, augmented and virtual reality came from a technology that is assistive in nature. But in what exact way, if one may ask? How does augmented and virtual reality technology help in business?
Promotes distinctive concept
One of the major advantages of implementing augmented and virtual reality in business is the very distinction it can provide to one’s management and advertising. It is a very unique assistive technology that can be implemented in different processes of business management from the conceptualization, the product making, down to the operational processes that end with consumption from customers. This fact makes it a very convincing appeal that persuades one of the aforementioned technology as a worth it investment. Aside from its assistive nature, as a new technology that is not usually implemented, this gives a striking impression for businesses who shall decide to use it in a perceived process like in marketing and advertising. Businesses that incorporate augmented and virtual reality technology are usually unheard of unless the actual technology is the service offered. Therefore, uniquely incorporating a unique technology is bound to give an edge in the competitive industry of business.
As above mentioned, investing in augmented and virtual reality technology is a commitment. Commitment as it needs, being able to utilize such technology in more processes in one’s business management makes it more worth it of an investment. Consequently, there has been a discussion on the different ways to use and integrate augmented and virtual technology on business management. The corporate management, the product or service conceptualization, marketing planning and advertising. Two of these main processes in business management are centered on conceptualizations that need artistry and design. Such are the product or service conceptualization and the marketing planning wherein decision-making regarding the actual packaging of the product and the poster or infographic for the marketing is established. Naturally, the process requires continuous trial and error and furthermore revisions depending on the feedback received, if ever. Instead of using traditional materials, incorporating augmented or virtual reality technology in the process of conceptualization can reduce the cost in terms of resources. Furthermore, it can even offer a 3D design that can truly help in visualizing the concepts for product and marketing design.
From the different ways of integrating augmented and virtual technology in the processes of business management, an increase in efficiency may be most evident in the corporate management process. Corporate management included two focal points which are human resource training and data organization and presentation. Human resource training which aims at strengthening the chemistry between the team members can actually lead to an increase in motivation and in turn, increase in efficiency. Since team building is an activity that works on the synergy of the members, the human resource team might develop an improved synchronization which will make task production faster and more efficient. For data organization and presentation, on the other hand, as it makes the job in data management easier, work efficiency is also in turn increased. There will be a notably increased comfort in tracing which data shall be needed, and presenting such data will have more flexible layout choices that may lead to a better presentation of ideas. Better presentation means a non-constrained way of discussion that can lead to a better understanding between the audience and presenter.
Communication is not just about the person-to-person delivery and understanding of a message. This also includes how easy it is to comprehend an infographic or presentation. Person-to-person communication is present in the team-building process in human resource training, and also in the advertising process of a salesman to a potential customer. On the other hand, comprehensiveness of an infographic and presentation is immersed in the data organization and presentation, and product or service and layout design. Integrating augmented and virtual reality technology makes delivery of a message more effective and therefore, improving communication.
Provides Immersive Experience
Augmented and virtual reality technology is an engaging innovation that promotes active participation from users. It is an inclusive technology that tends to induce attraction. As engaging as it is, AR and VR technology provides an immersive experience by the incorporation of reality and the digital world or offering a simulation of another environment.
In conclusion, utilizing both augmented and virtual reality, or either of the two can help your business grow and achieve the success that you are aiming for. If you want to learn more about these technologies, then please do not hesitate to contact Proweaver, Inc. for help. We can also offer you more helpful information and services when it comes to quality digital solutions. Allow us to help you attain improved business outcomes by having a stronger online presence.
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