First of all, what is content marketing anyway?
It is a form of marketing accomplished by giving information that is useful to the reader, either be educational, insightful, or inspiring. It comes in several formats too. You can either present it through a short post, a video, an infographic, or more popularly, as a blog.
No matter what form of content marketing you’re comfortable with, it all has one purpose — that is to push the audience into making a sale decision.
Sounds pretty simple, right?
In truth, content marketing is more than throwing a sales pitch at your web visitors. Rather, it is about guiding the audience toward the best solution for their needs (which, in any case, may be by using your products or services). This way, content marketing benefits not only you, but your consumers as well.
Through the use of content marketing, you can even attract and keep more web visitors! How is that possible? Proweaver has listed down a couple of tips for you:
Blog more often.
The more content you put out, the more chances you will get in drawing in an audience to your website. But, what type of content should you publish? Among the many options available, you can write about:
- A behind-the-scenes glimpse of your brand or company
- An interview with experts from your industry
- A series of special content filled with helpful facts
- A list of questions and answers about your business
- A beginner’s guide to your services or products
Create quality content.
Blogging is often helpful, but it is never enough in holding the attention of web visitors. To further fortify your content, you can:
- Target the buyer persona.
- Follow the core message of your brand.
- Offer the value proposition of your business.
Social media sites are where people flock to exchange information and discuss topics. It serves as a perfect place for you to invite readers to come and see your content. Yet, posting in social media is different from blogging. To combine the benefits of social media and content marketing, you should:
- Create a workable strategy.
- Establish a specific goal.
- Identify a target audience.
- Follow an editorial calendar.
- Select a popular and relevant topic.
- Use a plugin or app to determine which content work best.
What is the value behind reading your content? What will readers seek to gain after consuming your posts? Add substance to your content by including advice, useful information, and entertainment.
Why should you bother to do that? Including these tidbits will help people to see your brand in a more favorable light, which means that they will become more likely to get converted too.
There’s nothing wrong with providing suggestions, but it’s better to add an air of urgency in your content. It will encourage your audience to act now, and eventually, leading them to convert.
Don’t be afraid to make your web visitors sweat a little when they browse through your content. Cite a couple of opportunities that are only available at a limited time. Don’t forget to add a couple of calls-to-action too. You can even highlight them with the use of a custom web design!
Are you thinking of using statistics in your content? By all means, do so! Go ahead and add in facts, tables, diagrams, and whatnot. Cite extra sources for your content. This will not only simplify the whole reading process; it will also strengthen the substance of your content.
A great custom web design is able to lure web visitors into exploring the website. But, what will it take you to convince the audience to read through your content?
Sure, tackling a relevant topic is a good start. But, you should also carefully consider the titles you give your content. After all, grabbing your client’s attention is the first thing it should do.
Of course, this goes without saying that the entirety of your content should not focus on it. But, it doesn’t hurt to color the information you present with a bit of emotion. If anything, it can be extremely effective.
To balance out the tone of your content, you should play logic into it too. This will prevent your audience from feeling that they are being manipulated. On top of that, it can help build trust and credibility for your brand too.
Identify pain points.
Determine what concerns your web visitors. What questions might they have in mind? You can use those as the backbone of your content. This approach will create content that can provide tailor-fit solutions to your clients. Go ahead and explore other solutions to see which works best for you.
How does your brand aim to resolve a dilemma that your prospects might face? Use the answer to that question as a driving force of the content that you make. It will give your brand added credibility. Aside from that, it will help your brand stand out more than the competition.
Of course, how else will the audience see the awesome content that you have made? Post about your creations on social media to mediate traffic right into your site. When doing so, remember to:
- Use the right social media platform.
- Select the best time to post.
- Add the appropriate hashtags.
What other benefits does content marketing have?
Content marketing is not only geared to help you attract and retain web visitors. It also comes with other perks, such as:
It can improve customer service.
Creating content doesn’t only pull in prospects. It is also applicable for providing tutorials, community updates, and FAQs. With these at work, clients will see how much you value their business. Thanks to that, you should be able to expect more traffic on your website.
It can boost public relations.
In the past, putting your brand into the spotlight was expensive. You’d have to either broadcast paid commercials to put the word out. Now, things have changed for the better. Even smaller brands are recognized thanks to the internet and social media. What makes it possible? Content marketing, of course. The more and better content you distribute, the better your public relations will be.
It can enhance brand authority.
People look up to businesses that know what they are doing. However, if you only have a startup, how are you supposed to let your voice be heard? Again, content marketing is the answer. Give the public well-thought-out and logically structured content. Stay on track and aim to generate positive feedback. Over time, your brand will establish as a brand authority in the industry. Look forward to it!
It can increase website visibility.
A high SEO ranking improves website visibility. It is also able to invite more clients to your website. How do you do both of that in one stroke? Content marketing is the answer. It all comes back in a full circle. By creating quality content, more web visitors will be enticed to share your posts. Thanks to that, search engines will register that your website is favored by the public. As a result, it grants you a higher rank.
What content marketing mistakes should you avoid?
Content marketing, like most things, comes with risks too. It has the capacity to either make or break your business. If you don’t want it to be the latter, you should avoid these when using content marketing:
Not understanding the persona of your buyer.
You choose your custom web design with your clients in mind, right? When making content, exactly the same principle applies. Think about whom your content is written for. What concerns or views do they have? You can make your content more pleasant to your readers by considering these factors.
Not providing quality content.
Putting out content is not enough. If there isn’t much substance in what you create, consumers won’t take a bite out of it. Consider adding actionable advice to lure more prospects in.
Not editing or proofreading content.
It’s easy to get carried away when forming a blog or a post. Sometimes the words just flow from your fingers right to your keyboard instantly! However, you should make sure to review what you have typed down to ensure that it is coherent and readable. Why put in the extra effort? Think of it this way. Even the smallest mistakes can place a negative impact on how readers will see your brand.
Not reusing or repurposing content.
If you have been making content in a long time, chances are you already have a lot of it in stock. In the same way you update your custom web design from time to time, you should also make it a habit to revamp old posts. It will give your content a breath of fresh air. Plus, it enables you to showcase the best posts to your new clients too.
Not adding a call-to-action.
Readers will have an easier time finding what they are looking for thanks to these prompts. As a result, this helps you reduce bounce rates and increase conversion rates. However, don’t feel tempted to use every call-to-action as a sales pitch. Do it to guide the audience toward solutions and give suggestions to their dilemmas.
Not having a catchy title.
First impressions matter more than you think it does. A boring title won’t be able to invite an audience to sit through and read your entire content. Instead, select a title that insinuates curiosity. Don’t forget about your introduction either. Pack your first few paragraphs with necessary details. Add a concise summary, too, so that your readers will know what to expect.
Not including an option for social sharing.
As they say, sharing is caring. Adding social media buttons on your content page as early as now is important. This will not only improve your brand recognition; it will also encourage user interaction. Be careful not to add too much though, as it can make your content page look cluttered. Only install social media buttons that are popularly used to maximize their efficacy.
Do you need help with content marketing?
Successful content marketing takes skill and dedication. Before you start with making the actual content, you will need to do a lot of research and planning. For most business persons, this can be a very time-consuming task. If you rarely have free time as well, how are you supposed to put content marketing in place?
Easy! You can request Proweaver to take care of the task for you. Content marketing is one of our many specializations, and we’ve helped so many businesses push their brand forward with it. Our creative professionals work together to bring service to clients from several different industries. Whether your business has been around for years or if you’re still trying to break into the market with a niche product, content marketing is a versatile tool we can use for your business. You can trust us to deliver the results that you want!
Would you like to know more information on the services that we have to offer? You can reach us through the contact details we have listed below. We look forward to hearing from you!
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